AIRCEL AND SONGDEW LAUNCH “FREE-THE MUSIC CAMPAIGN” Offers a unique combination of online and offline platforms to musicians to promote their music Guwahati, 27thSeptember: Aircel, one of India’s leading data led telecom player and Songdew, India’s largest and most favorite music service with over 20,000 registered artists on its website, today launched a path breaking campaign, “Aircel - Free the Music”. The initiative entails the launch of debut music albums of six selected artists and bands from across India - Tungzten, Pratigya, Badnaam, Chinmayi, Joel and North East Breeze. The artists are being given an opportunity to perform live at prominent venues across five cities of India – Delhi, Mumbai, Pune, Chennai, and Gauwhati. In Guwahati, the campaign kick-started with two of the selected bands, Northeast Breeze from Guwahati & Joel- a singer –songwriter based out of Mumbai . Guwahati’s very own, acclaimed musician Sumon Dutta who is the lead singer of popular band – ‘Noon wind’ launched their respective albums ‘Groove’ and ‘Chala chal’ during their live performance at Terra Mayaa, Guwahati. The six artists and bands have been selected from a pool of thousands of artists who uploaded their music on the Songdew website. The artists were selected based on the feedback of listeners and evaluation by the Songdew editorial team. The music of these artists is being promoted through an extensive 360 degrees campaign covering all communication channels including distribution across all major stores, print advertisements, TV and radio spots, interactive web specials and extensive social media activities. Radio City, 9X, YuppTV, GTPL, Radio79 have also committed to support this initiative through their services. Says Sunil Khanna, Founder, Songdew, “Songdew seeks to address the distinctive needs of aspiring artists and bands in India. A unique feature on Songdew is the fact that we are focusing on providing opportunities and promotion to artists through a combination of exclusive online and offline platforms. This is significant as the penetration of internet is still not very high in India and, hence, for musicians to get popular, they need to create a buzz for their music via multiple channels. With the launch of the Free the Music Campaign, we are fulfilling our promise to artists to gain the recognition they deserve by integrating 360 degree promotion along with the extensive promotion on www.songdew.com, the fastest growing music network in India.” Speaking on this exclusive initiative, Anupam Vasudev, Chief Marketing Officer, Aircel, added, “As a brand, Aircel has always understood the pulse of the youth and we constantly strive to introduce innovative products and services for this segment. Aircel Free the Music platform will give young and upcoming musicians, a golden opportunity to showcase their talent and fulfill their dreams. Through this campaign, Aircel aims to reinforce its commitment to connect with and empower the youth.” Some of the innovative products and services introduced by Aircel to build affinity amongst the youth include successful and popular offers like Pocket Music International, Pocket Buddies, Pocket Internet Games, partnerships like Yebhi.com. Since its launch a few months back, the number of active users and artists uploading their music on Songdew has been constantly growing with the website boosting of over 20,000 registered artists and thousands of people logging in daily.
About Songdew Songdew is the fastest growing music networking platform in India. The portal provides various innovative features to musicians to create, publish, promote, distribute and sell their music . It also helps them connect with their fans and engage with them. To music lovers, Songdew helps discover them new music of their choice. One of the unique aspect of Songdew is that besides promotion on internet , Songdew provides off line opportunities to musicians to perform in various concerts through its associations with various stakeholders & venues. For more information pls log on to www.songdew.com/freethemusic About Aircel Limited Aircel is one of India’s leading pan India operators. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. For more information, please log on to www.aircel.com. For more information please visit: http://www.songdew.com/freethemusic/home.html For Information, please contact: Shantanu shantanu.chauhan@songdew.com