BE STYLISH IN 3D
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Collaborators: Ruth Dorancy | Sonia Ghazali | Stephen Turner
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KA INFRASTRUCTURE RESEARCHA AND DEVELOPMENT
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design consultants fashion bloggers and journalists
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Brand Personas
Brand Persona Fashion Journalists Carine Roitfeld -She’s human and irresitable
Think and Feel?
I think the recession changed the face of fashion for the better. With the recession came the death of many things and the birth of style blogs. I think we in the fashion world need to stop thinking with the same mindset. The fashion industry is not as cold as it’s made to seem. You have to live it to feel it.
Fashion week My readers
I see fashion all around me.
I see a lot of colors, oriental and exotic fabrics all around. That is a good thing. I see the fashion world becoming more international. The hub of the fashion world is shifting.
Listen to? Pain?
Traveling to all international fashion week is a pain. I need to be excited about my work.
Students Think and Feel?
Its hard moving back home after living on my own for four years in another country. Makes me feel like I am regressing instead of progressing.
As a graphic designer and photographer, I have an eye for aesthetic elements all around me.
Going back to school is important for me right now. 4 more years of undergrad does not seem enough to make a good living out of.
Best friend Myself (sometimes not the best choice)
I see a whole lot of bad design, bad photography out there and it makes me cringe.
Listen to? Pain?
See? Gain?
A graduate degree even if it means 4 more years of schooling
Annoyed that a 4 year degree is worth virtually nothing these days. Feel like a failure for having to move back to my parents’ house. dence. Low selfesteem.
-
Very strong willed. I live by my own rules.
An understanding of business practices and how to communicate ideas in the business world.
Extremely broadminded. Likes to try a little bit of everything. Retreats into a shell when directly confronted. Lots of international travel keeps things in perspective.
Say and Do?
Front row seats to fashion week gives me a better view of the couture.
It’s not such a good thing to show plus-sized models on the runway because it’s not physically healthy and not
Brand Persona
Mother
See? Gain?
A better chance at getting a higher paying job.
Name: Annelie Jenne Age: 24 Location: Nuremberg, Germany Profession: Student Areas of Interest: Public Relations, Fashion modeling, Graphic Design, Communications Design Connections: Ocóo, friends Notes: Annelie spent a few years modeling in Berlin, Germany and working for a subsidiary of Metropolitan Models, NY, in Boston. She majored in Graphic Design in College, and spent a year working as a Graphic Designer for the Pulitzer winning Christian Science Monitor and The Christian Science Herald. She is currently back in Germany pursuing a graduate degree in business communications and public relations. Annelie is well connected in the fashion and design world.
Access to the most exclusive fashion designers in the world. I go to fashion week--all of them because that’s where I get inspiration for my blog. And I send myself, it’s crazy.
I am interested in fashion shows, For me, they are the center of everything.
Invitations to write columns for top fashion magazines in the world.
I have been doing a lof of video on my blog because its another way of doing what I do without getting bored.
Say and Do?
5
Name: Garance Doré Age: 37 Location: Paris, France Profession: Fashion Blogger Areas of Interests: Fashion, Blogging, writing, photography Connections: Tiffany & Co, The Satorialist, top fashion designers, fashion magazines Notes: She launched her blog while she was living in Marseille. She posted her drawings every day on the blog to no response. But when to roll in. The transformation from art diary tofull-on style blog came when she realized the bulk of her most successful posts were about fashion. So she moved to Paris, where she continued to write and post personal monologues accompanied by her own illustrations and photographs. She operates arguable the most successful fashion blogs in the industry. Her blog gets about 50,000 hits a day.
Brand Persona Online Shoppers Think and Feel?
I go to school and work full time. All I want is an easy, comfortable shopping experience.
Runway magazine
Enough with the targeted ads I feel like I am constantly being watched. How do I get ads so
Vogue Marie Claire
Brand Persona
Fashion blogs
Listen to? Pain?
I’ve worked extremely hard to get to where I am today, and I’ll continue to work hard to live a very interesting life
Jeff Beck
Listen to? Pain?
Creative people dwarfed by an increasingly
the item sold out Shipping charges
I am a generally happy person. I work hard to stay positive even in the face of dire situations.
Say and Do?
8
Success through a balance of family and career
I am loyal to those who demonstrate that they deserve it
Valuable relationships with artistic and creative people like me
Confrontational, egotistical, and have to be right all the time Defensive when others do not agree with me
Say and Do?
Better online deals
I have a shopping addiction. I visit my favorite clothing stores online every single day. I buy some new clothing at least twice a week. Don’t as me where I get the money
Unlimited creative cintrol over my work
My narcissism sometimes gets in the way of achieving my goals as an artist
I get to try on the clothes in the privacy of my home. If I don’t like them, the return is pretty uncomplicated.
I really enjoy trying new things
See? Gain?
Cant’s stand waek, unambituous people
Frustrated by the lack of artistic innovation in the music industry
Hate, hate, hate it, when I click on a banner adver-
Wide group of friends and artists whose opinions he trusts.
Jimi Hendrix
Peace of mind. I don’t have to go to the crowded malls
Those complicated websites that open multiple windows with just one click
I have a lot of experiences; some of them good, some of them bad--all of which I do not regret, but ultimately have made me a better person.
Eric Clapton
See? Gain?
I hate those pop-ups
Think and Feel?
Stevie Ray Vaughan
Really poorly designed websites that are a pain to navigate Social networking becoming more an extension of the advertsing industry
Working Class
Joe Lovano
Life is tough as it it.
A lot of new online shopping portals. Not sure which one to trust
Name: Thomas Owusu-Bempah Age: 27 Location: London, United Kingdom Profession: Musician Areas of Interest: Music, poetry, international affairs Connections: Abbey Road Studios, Glastonbury, Roskilde Notes: He says, “after all, what is fashion if you can’t see it or feel it.”
Name: Ashley Watson Age: Early twenties Location: Miami, Florida Profession: Student, Liberal Arts Areas of Interest: Writing, politics, movies, time with friends Connections: Friends, professors Notes: Ashley is the typical undergraduate student. She does not have a job and gets all of her spending money from her parents. Once she entered college, she began shopping online and makes the majority of her purchases through websites because of the ease of access and lower cost.
Visual Thinking
Concept Development
Wireframe HOME PAGE
FEATURE SELECTION
CATEGORIES & SUB-OPTIONS
CATEGORIES SETTING IN TILES
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