/ Product Design / Taiwan University of Science and Technology
HSIN-YU LIN - Design Portfolio -
2011
2012
HSIN-YU LIN - Design Portfolio 2011
2012
ABOUT
ME
Mobile Number
E-mail Address
+886 934 161 131
meteorsonia@gmail.com
Nationality
Date of Birth
May, 02, 1990
Language
Taiwan R.O.C
Chinese / Engish
Researching & Analyzing Brainstorming Problem Solving Teamwork Sketching 3D Modeling & Rendering Layout & Graphic Project Execution Presentation
Graduated June 2008
2009 Summer
Taipei Municipal Da-An Vocational High School
Design Assistant Commercial Design Comppany / Taipai
Mechanical Drafting Technique
/ Embellished pictures / Layout design
2008 Summer Warehousing & Logistics Assistant
3C Online Technology Co., Ltd. / Taipai
2011 Taipei Design Award / Finalist Project/ Bicycle Station
May 18-21, 2012 31st Young Designers’ Exhibition / Excellent Work Project/ Children’s Raincoat Shelf
Keyshot Pro/Engineer Wildfire
Solidworks Autodesk AutoCAD
Photoshop
Word
Indesign
Excel
Illustrator
Powerpoint
Graduated June 2012 National Taiwan University of Science and Technology Industrial Design
2012 National Taiwan University of Science and Technology / English Scolar Ship
TOEIC 570
December, 2012 National National Palace Museum Design Competition / Silver Project/ Ink-painting Bookmark
09
CONTENTS
Product Design Sidewalk Guardian
Raincoat Stand
31 Life Items Shu Chong Shan Shui
Polaroid Plant Pot
38 Furniture & Light Animal Light
43 Design Project Sidewalk Guardian
Family Memory
08 | product design | sidewalk guardian
SIDEWALK GUARDIAN Poblic/ Safe/ Eco-Freindly Cooperator/ Po-Chuan Pan Taipei Design Award -Finalist 2011
Sidewalk Guardian aims to improve three major problems about parking a bicycle. First, we develop a new method to park bicycles in an organized fashion, which should relieve the mess on the sidewalk. Second, by improving the parking process, we try to reduce ‘fender-benders’, which is a concern for the bike owner, during parking and retrieving. Third, once a bicycle is parked in our station, it is much harder to move while locked, which provides more resistance to theft.
| 09
10 | product design | sidewalk guardian
Observation
1
2
3
1. Bicycles parked beside the curb litter the landscape of the sidewalk.
2. It is difficult to retrieve a bicycle when bicycles glut the pavement.
3. Parking along the road makes bicycles an easy target for theft or loss.
Design Opportunity
Although the present type of bicycle stand can make use of limited space, there are still unsolved problems of collision during parking, and bicycles glutted in a mess on the pavement, which still makes any rider shrink back at the sight.
| 11
12 | product design | sidewalk guardian
| 13
14 | product design | sidewalk guardian
One must unlock the bike first, or it is very difficult to remove it.
Block the possibility to park another bike forcibly between two bikes.
Reduce collision during retrieving and parking. The blue spot represents the handrail of bicycle, and the red spot represents the track of parking or removing the bicycle.
| 15
Parking
Slide the rear wheel into the track.
Hold the handlebar and push it forward to a roper height.
Step on the paddle to stabilize your bicycle and lock it.
Hold the handlebar and push a little forward to release the wheel stabilizer.
Slide your bicycle away from the station.
Retreaving
Unlock your bicycle first.
16 | product design | sidewalk guardian
| 17
18 | product design | raincoat stand
RAINCOAT STAND Children/ Safe/ Public Advisor/ Tong-Zheng Song Cooperator/ Min-Rong Lin Young Designer's Exhibition Honorable Mention 2012
It can be found many problems caused by scattered raincoats in elemantry schools. 'Wind Dancer' is designed for young students from the 1st to the 4th grade. The pole unfolds like an umbrella, holding and separating each raincoat on the hook. As students learn to hang their own raincoats, the environment will become a safer and cleaner place.
| 19
20 | product design | raincoat stand
| 21
1
2
1. When rainy seasons came, children's raincoats have been thrown
everywhere in ailses of an elementary school after they were arrived to school.
2. For children, although it is safer to instand taking an umbrella to wearing a raincoat, there has some potential dangers made by a pool of water. As children run through ailses, their foot might slipped and then fell. It will be quite serious if they hit their skull.
22 | product design | raincoat stand
| 23
24 | product design | raincoat stand
| 25
1
2
3
4
1. Firstly, taking a shelf and opening its base. The base is very easy to open and place, even using foot to operate.
2. Taking off the raincoat, putting it on the shelf, and zipping the zipper.
3. Putting a hand into the place of heat, griping a grip of
the shelf, and pressing down. When feeling the grip is stopped, whirling to the right and leaving hold.
4. Finish the activity. The raincoat will be hold by this shelf
like be blown from inside. This construction can make this raincoat to get internal and external ventilation.
26 | product design | raincoat stand
| 27
28 | product design | shu chong shan shui
SHU CHONG SHAN SHUI Stationery/ Culture/ Package Cooperator/ Po-Chuan Pan National Palace Museum Cultural Creative Product Design Competition 2012 -Silver
We want to put a piece of traditional Chinese culture about reading into this design. Shan Shui, known as mother nature, has always been an inseparable part of ancient Chinese educated people. Most Chinese landscape painting, whose core spirit is similar to peruse, puts emphasis on the mood instead of the realistic portrait. Equally, reading in Chinese is not only about its content but the imperceptible longterm influence on forming persons’ characteristics. Our hope is that by bringing our precious tradition back into our daily living through design we can not only remind people of our great tradition, but also let them pick up their book to enjoy the unlimitedly splendid Shan Shui in their hands.
| 29
30 | product design | shu chong shan shui
| 31
32 | product design | shu chong shan shui
| 33
34 | product design | polaroid plant pot
POLAROID FILM PLANT POT Stationery/ Plant/ Lifestyle
Do you ever image a photo can change everyday? Do you want a plant pot but not unbalance with your desk environment? If you do and this pot is it. This Plant Pot images from Polaroid film and you can put it on your desk, bathroom, bookcase, and everywhere you want.
| 35
36 | product design | polaroid plant pot
| 37
Place situation You can put this pot wherever you want like your desk, bathroom, dining table, or entrance cabinet. It is like an photo, but it is a life photo.
Nameplate Like a film of Polaroid, you can write down the plant's name on it.
38 | product design | animal light
ANIMAL LIGHT Light / Biomimetic / Lifestyle / Redesign
Who said pets always live? How about to have a light pet? This is a light designed by refered to animal's behaviors, making a light stretches as a pet. When you come back home and turn on the light, you can see an light pet welcomes there.
| 39
40 | product design | animal light
To referance the structure of this light designed by Vico Magistretti, redesigning this animal light.
Trying to imitate the pets' behariors and transform into the shape of light.
| 41
42 | product design | animal light
| 43
44 | product design | 2011 volvo brand design & strategy
2011 VOLVO BRAND DESIGN & STRATEGY Brand/ Strategy/ Research/ Analysis Advisor/ Chun Hao Liao Cooperator/ Po-Chuan Pan
Volvo Car Corporation, or Volvo Personvagnar AB, is a Scandinavian automobile manufacturer founded in 1927. Volvo was originally formed as a subsidiary company to the ball bearing maker SKF. When Volvo AB was introduced on the Swedish stock exchange in 1935, SKF sold most of the shares in the company. Volvo Cars was owned by AB Volvo until 1999, when it was acquired by the Ford Motor Company as part of its Premier Automotive Group. Geely then acquired Volvo from Ford in 2010.
| 45
46 | product design | 2011 volvo brand design & strategy
• 1958 Anchor points for 2–point safety belts rear • 1964 First rearward–facing child safety seat prototype tested • 1969 Inertia reel safety belts • 1991 Side Impact Protection System (SIPS) • 1995 Integrated child safety cushion outer rear seats • 2010 Pedestrian Detection with auto brake (New S60) • 2010 Geely buys Volvo Cars from Ford
Brand development
PV60
P121 1940
144 1958
1956 P1900
1973 1964
P1800 S
1999
740 1985 1979 262C
1995 850 T5 R
PV60
Brand philosophy
"Cars are driven by people"
1. Autonomous driving 2. Safety of passenger 3. Controlling experience
| 47
Brand vision "No casualty in car" Volvo integrates all kinds of active and passive safety technology, and resolutely vows that there will be no casualty in a Volvo from a traffic accident by 2020.
Product line Volvo has four different product lines now: 1. Sedan (S40/ S80/ S60) 2. Convertible (C70) 3. Crossover (XC60/ SX70/ XC90) 4. Explore (V60/ V70)
XC60 (2002-present)
XC70
XC90
(1998-2001)
S40
(2008-present)
(2002-2007)
S80
(1995-2004)
(1998-2006)
(2004-present)
(2006-present)
(2007-present)
S60 (2000-2009) (2010-present)
V50 (2005- present)
C70
C30 (1998-2005) (2005present)
(2007- present)
48 | product design | 2011 volvo brand design & strategy
Product identity
Internal decoration/ shape, color, texture. 1. 2. 3.
Shape- simple and maneuverable control panel. Color- combining warm leather, cold grey metal, and nature wood into a home-like Nordic furniture style. Texture- multi-use of metal, leather, and wood interprets their idea of combining craft into a car.
External appearance/ shape, color, texture. 1. 2.
Shape- (head) straight V cut and featured grille. Shape- (rear) a streamline cut from flank to trail lamp.
| 49
Brand core technology Collision protection Although Volvo was once exclusively known for its safety, Nissan, Ford, Lexus, Peugeot and other car companies have also committed to improving safety technology for a period of time; hence it is not easy for Volvo to keep its front runner place.
Whiplash Protection
Inflatable Curtain(IC)
Safety cage structure
Child safety booster cushion
Integrated child safety cushion
Collision precaution Active collision avoidance systems are one of Volvo’s strongest points, and the comprehensive security concern consolidates their position.
Adaptive Cruise Control
Driver Alert Control
Blind Spot Information System
Pedestrian Detection with Full Auto Brake
City Safety system
Eco-driving Longest stability of 1200 km of a hybrid car is their biggest advantage in this market. Only Ford, who shares the same technology, might threaten Volvo in this domain.
DRIVEe serious
Electric car crash test
Flywheel KERS system
Plug-in hybrid
V60 hybrid car
50 | product design | 2011 volvo brand design & strategy
Style analysis Volvo has a particular product positioning, which creates an image of reliability and family safety, and is different from the wildness of BMW and the luxury of Mercedes Benz.
Brand potential customer Potentials of Female Market The race of the developing of female market is growing 10-20%. According to the America CNW Research, 49% of new car owners are female and that for used cars is 55%. In addition, in 80% of all families, females affect decisions when buying a car. Volvo has a particular product positioning, which creates an image of reliability and family safety, and is different from the wildness of BMW and the luxury of Mercedes Benz.
Success Scenario of Female Marketing For Volvo, the female market not only made up about 80% of their new customers, but female owners of the S40 were also approaching 70%, which demonstrated the success of the strategy of “Female Marketing�.
| 51
Market analysis I Luxurious Cars for Female When most women were selecting a car, appearance, color, interior decoration, driving comfort and whether operating functions are easy to understand were their prime concerns. In regards to appearance, most of them preferred elegant, not aggressive.
Market analysis II Market of Green Car Researching the competition, in the green car market, V60 also has a key advantage: stability.
52 | product design | 2011 volvo brand design & strategy
Brand exploitable property Simple and elegant Nordic design Explicit body and interior decoration, elegant and easy to operate, work in their philosophy.
Comprehensive security promise In addition to the safety provided by each car, Volvo even extends their guarantee to car insurance and after-sales service.
Enviromental impression Sweden’s efforts in environmental preservation and Volvo’s green technologies in car manufacturing provide the public with a better impression.
Human-centric brand image Use as their philosophy and establishing their unique position, “Cars are driven by people.”
Branding changes from Naughty Volvo S60 Enjoying the pleasure of driving with minimum security concern is what Volvo can provide.
YCC female car project Volvo accomplished an innovative female-oriented car, the YCC, representing their ability and eagerness to enter this market.
| 53
SWOT analysis
•
Scandinavian design aesthetics
•
Female-oriented design ability
•
Comprehensive security promise
•
Successful sporty branding from S60
•
supercar market. •
Long cruising radius for hybrid car
•
Special market positioning
•
Scandinavian Image
•
Advanced green technology
T h e c a r p ro d u c t i o n o u t p u t i s relatively low.
S W O T
•
Horsepower is inadequate for
•
Output is not competitive in the middle or low level market
•
The spearhead position of safety system is not absolute any more
•
The horsepower is relatively not outstanding
USED analysis Use strength Volvo’s female-oriented branding ability and comprehensive active safety system can be their stable foundation on which to develop a reliable sports car for women.
Exploit opportunity To make a difference in the supercar market, replacing uncontrollable large horsepower with maneuverability and safety.
Stop weakness To emphasize the character of products, importing the image of Nordic slow life, and using the practicality (carbon emissions/ low fuel consumption/ stability/ safety) to overwhelm the same car type.
Defend threatens Enter luxury car market by putting emphasis on brand personality and maintain competitiveness by extending the security service.
44 | product design | 2011 volvo brand design & strategy
5W1H Who/ Independent females who may have sustainable income, are technologically competent and approve of Volvo’s philosophy.
What/ A high performance hybrid sports sedan, providing the pleasure of driving a sports car without having safety concerns.
When/ Owner may drive it to work, proclaiming his/her taste and personality; they can also enjoy driving a sports car on the weekend.
Where/ On your way home. Why/ Man prefers the excitement of driving, while woman generally prefers a considerate driving experience.
How/ Volvo already has the ability to manufacture a sporty car, collating its safety system andachieve a worriless experience of driving a sporty car.
User definition •
Modern woman with great independence.
•
Mild man who may be successful but always puts his family first.
•
A woman capable of buying an expensive car, but does not want to drive the same car as a man.
•
Those who have a keen sense of responsibility.
•
People who look forward to experiencing attentive driving.
•
People who are yearning to experience driving fast but are afraid of danger.
| 45
New design strategy Utilize Volvo’s environmental image and potential in female market to enter high-price market.
•
Advanced diesel hybrid system.
•
Female-oriented design ability
•
Co ns ider at e act iv e and pas s iv e security system
•
Marching to high-priced market
•
Wide reach of the female market
"A green diesel hybrid sport sedan for women."
56 | product design | 2011 volvo brand design & strategy
Image board The cheetah can run faster than any other land animal— as fast as 112 to 120 km/h in short bursts covering distances up to 500 m, and has the ability to accelerate from 0 to over 100 km/h in three seconds.
Female Cheetahs are solitary, though some mother/daughter pairs have been known to be formed for small periods of time. Females live alone except when they are raising cubs, and they each raise their cubs on their own.
| 57
Concept Sketching
58 | product design | 2011 volvo brand design & strategy
Design strategy Taking advantage of Volvo’s safety image, their recent Naughty S60 branding, and Geely’s lucid aspiration to enter the high-price market, it may be a practical strategy that Volvo makes a sporty sedan which can be easily controlled by a woman available in the market.
Classic V cut
Image of cheetah
YCC captivating headlight
| 59
64 | product design | 2011 volvo brand design & strategy
Family Memory Appropreation/ User Experience/ UI/ Graphic Design Adovisor / Hsien-Hui Tang Cooperator/ Po-Chuan Pan/ Mei- Lin Chang/ Yu- Rueng Lin/ Zheng- Iao Wang/ Zhi- Yun Cai/ Dian- Zhe Cai
Family Memory is an image sharing platform, simple and easy to use, designed for families and focusing on the elders as the target group. Aimed to reconnect the fading relationship between family members due to distance and differences in daily living, Family Memory provides an easier way to share daily events with photos taken. The Time Machine feature enables users to find needed data in the system with minimum effort, and the Story Wall feature lets users arrange and display their precious images in their style. Aside from the store and browse photos functions, the application makes good use of these daily records by adding some conveniences and interaction features for the elders into its platform. With this platform, photos are not a merely living record, but an inviting way to recollect and rebuild interaction between members.
| 65
66 | product design | 2011 volvo brand design & strategy
User investigation- A
/ Mr. Yang family / About 60 years old / Have two children and one cat.
Problems • • • •
There is no overlap between their daily lives and their children’s; as a result, only on the weekend can they have the opportunity to talk with their children. Their son often has the responsibility for their recreational activity on the weekend, making a family activity a herculean task. There are few parallel hobbies between the couple and their sons. Their use of technology products basically depends on their sons, such as making a itinerary for a family tour or developing photos in a digital camera.
Experience in using high-tech product Their cell phone is only for making a phone call because of their low proficiency in using technology products. However, they sometimes require their children to put some daily photos into their cell phone for paging or showing to friends. Though Mr. Yan can use the Internet to check his stocks, typing is the most impassable barricade for them.
| 67
User investigation- A
/ Mr. Wang family / About 55 years old / Have two children and one dog
Problems • • •
There is little opportunity to interact with the elder son because he usually comes home at 10:00. Similarly, there is not much communication with the younger son because he comes home once a month. When having a family trip, it is common practice that their children will take photos using a cell phone or digital camera, however, they often are tardy in sharing pictures. Mrs. Wang often wants to make a call out of concern for her sons, but fears that it might disturb them; thus, the couple sometimes leaves a message or email to show their care for their children.
Experience in using high-tech product The Wang couple are both college professors, so they have a basic understanding about using computers to write a dissertation. However, they have no experience in using a smart phone or Tablet.
68 | product design | 2011 volvo brand design & strategy
User Characteristic Definition • • • • • •
The higher education background a user has, the easier it is for them to learn to use high-tech products. Users come in a wide spectrum of age. There will be a central figure in a family, whose daily life might become the topic of family members, and they sometimes are an elder or patient. Users have basic mobility. Users have close relationships with family members. Users are dissatisfied with their communication status now.
| 69
5W1H Who/ Families are unable to have effective communication because of non-overlapped schedules or some geographic limitations caused by distance.
What/ It is an application platform that family members can share some interesting events. There is less and less time for modern people to accompany family members; hence,
When/ the collective memory, used to connect a family, becomes really thin and weak. Also, the social group of a family is totally different from that of friends. Often we want to share some private event with only family members. However, a social platform that focuses on family sharing is almost non-existent at this time.
Where/ Users can use the service at home, or outside in public places once there is a tool and internet.
Why/ They might use this when they want to share some daily event, keep informed about some member’s recent status, or sometimes just show off some family pictures to his/her friends and colleagues.
How/ 1. 2.
Provide a high private platform for family members. There are three major tasks in the application; the storage and use of shared items, the updated status of members, and personal albums that contain his/her favorite family pictures.
3.
To display this information on a timeline may make it easier for users to understand.
4.
For convenience we provide some searching options, such as date, tag, or location, to find the needed photos quickly.
70 | product design | 2011 volvo brand design & strategy
Design Concept We put emphasis on both the central figure (ex: highly respected grandfather) and frontier figure (ex: son studying abroad), enabling the central figure of the family to hold some event or deliver important messages with minimum effort, whereas the frontier member can follow the updated status by cloud commuting. The requirement to share daily lives may build a bridge between both sides of the families and provide some interaction. By storing each member’s posts in a cloud in a designed site may help turn these shared items into a collective family memory.
We put emphasis on both the central figure (ex: highly respected grandfather) and frontier figure (ex: son studying abroad), enabling the central figure of the family to hold some event or deliver important messages with minimum effort, whereas the frontier member can follow the updated status by cloud commuting. The requirement to share daily lives may build a bridge between both sides of the families and provide some interaction. By storing each member’s posts in a cloud in a designed site may help turn these shared items into a collective family memory.
| 71
Reference for Interface design
TripJournal
TripJournal
TripJournal
TripJournal
72 | product design | 2011 volvo brand design & strategy
Design Concept
| 73
Reference for Interface design
74 | product design | 2011 volvo brand design & strategy
Highlight
Home
Home page enables the user to renew the status of family members wherever they are. Sometimes they may be too busy to accompany their families. With a device such as computer, Tablet, or smart phone to upload photos, members can share or keep informed of their relatives’ events without bothering them. Also, there may be some surprise pictures on the home page, as the computer will select some photos which have not been seen for a period of time, or pictures from a few years ago taken on the same day. This will give an experience of not only browsing new events but also awakening some dusty memories at the same time.
| 75
76 | product design | 2011 volvo brand design & strategy
Highlight
Time Machine
Time machine allows people to gain full control over countless shared items on the platform. They can use a keyword, such as a name, event, or date, to find photos. Then, we arrange them in a timeline, making it easier to understand and browse. For example, if a user types in keywords “me” and “grandchildren”, the grandpa can find the pictures with him and his lovely grandchildren.
| 77
78 | product design | 2011 volvo brand design & strategy
Highlight
Collection Wall
Collection Wall is a feature where people can store and arrange their “collected” images in their own way for reviewing or showing off to friends. People can collect pictures while browsing through shared items, and these selected pictures will be copied onto Collection Wall, which is a personal album,- and wait to be sorted. This design comes from our habit of hanging or pining favorite photos on a wall, and has an indelible meaning for most of the elders. Now these images can be used in conversation while a family is gathering, or become the perfect tool to make a parade of grandfathers’/ grandmothers’ beloved grandchildren.
| 79
80 | product design | 2011 volvo brand design & strategy
Member Page Member Page makes it easy to find a specific family member and follow his/ her recent event. To compensate for the fact that some elders in the family may mistake relatives due to their ages, the relationship reminder helps them figure out the connections.
| 81
82 | product design | 2011 volvo brand design & strategy
Keyframe
| 83
Collction Wall- Browse
Every account can have more than one “Favorite Wall” and add new walls.
After click the wall, favorite photos are revealed.
Collction Wall- Edit
As pining a photos on a real wall, users can decorate their “Favorite Wall” with their favorite photos.Wall” with their favorite photos.
In the left bar, there are unsorted photos in Collection Wall, which users arrange them as they want.
Member- Relationship reminder
In the page of Member, users can find the particular member quick and browse their recent activities.
The elders may sometimes misidentify their younger generation; at this moment, they can check it out by the Relationship reminder.
84 | product design | 2011 volvo brand design & strategy
Scenario Film
| 85
Demostration Film
To Be Continued...