Welcome To
MEDIA KIT 2016
The Heart of Wine Country Sonoma is a world unto itself. Its defining landscape combines scenic beauty and agricultural abundance. It is urban sophistication in an idyllic, rural setting. It is a destination, a haven, a state of mind, and a way of life. Sonoma magazine’s aim is to capture and celebrate this landscape and lifestyle. The magazine explores the food and wine culture that drives the region; the homes, outdoors, cuisine, personalities, cultural attractions, and style of the region with a fresh, informed voice, a curatorial point of view, and gorgeous visuals.
Michael Zivyak, President
Sonoma magazine does more than simply reflect Sonoma’s identity and the culturally rich, sophisticated community it is. The insider’s voice of the magazine contributes to, informs, and unites the region in a manner befitting Sonoma. It showcases high-quality photography, intelligent feature writing and valuable service articles, while alsoproviding in-depth reporting on locally relevant issues and short bits on fun stuff. Promoting the area to its most active, devoted residents, weekenders, and visitors, Sonoma magazine is essential for people who live in Sonoma and for those who wish they did, appealing to the hearts and minds of loyal subscribers and newsstand browsers who want to take this amazing place home with them.
Sonoma magazine’s aim is to capture and celebrate this landscape and lifestyle: »» »» »» »» »» »» »»
wine & spirits food & dining home personality profiles cultural attractions style important issues
Michael Zivyak, President, Magazine Division Sonoma Media Investments, LLC 427 Mendocino Avenue Santa Rosa, CA 95401 P: 707.521.5284 michael.zivyak@sonomamag.com
IN THIS SECTION
IN THIS SECTION drought
30
syrups
33
service
34
shelter
Ernie’s Tin Bar offers a shuttle service to locals so they don’t have to drive themselves home. yoga
36
festival
Private events designed around luxurious pop-up tents fulfill clients’ every wish — and then some.
39
beer
40
vineman
42
magazine
44
question
46
likewine
48
numbers
51
72
Partying in Style
Park It Here
shopping
79
profile
85
Conner Jay
SEPT/OCT 2015 sonomamag.com
29
IN THIS SECTION markets
53
Hot Stuff
Mexican markets offer a whole world of tantalizing flavors for people to discover. grilling
63
Studio Castillero
JULY/AUG 2015 sonomamag.com John Burgess
JULY/AUG 2015 sonomamag.com
51
place
the finish Mike Benziger
O
N JUNE 8, Mike Benziger stunned the wine world by announcing the sale of Benziger Family Winery, including the family’s 85-acre Glen Ellen estate, to The Wine Group. It seemed an unlikely pairing of the Benzigers, who pioneered Sonoma green farming practices for their highend wines, and one of the worlds’ largest producers of low-priced wines, Franzia and Alamaden among them. Purchase price of the 139,000-case-per year Benziger winery and its sister Imagery winery was estimated to be in the neighborhood of $100 million.
IN THIS SECTION design
IN THIS SECTION bounty
160
events
164
It was Mike who came to California first, from the family’s New York home, to buy a ranch on Sonoma Mountain. The clan followed him, and after the sale of Glen Ellen, Mike led the effort to start anew with Benziger Family Winery, focused on wines made from biodynamically grown grapes.
Season Opener
A painter and her husband build their home around art. profile
This was the second jaw-dropping deal for the Benzigers, who sold their hugely successful, low-priced Glen Ellen brand to Heublein in 1993 for an estimated $80 million. The Wine Group later bought that brand, too.
138
Artist’s Abode 147
AGE: 63
Acclaimed Chinese pianist Lang Lang opens the Green Music Center’s 2015-16 season, just one of many events on our calendar. fare
169
eats
172
FAMILY: Wife Mary; children Erinn, Buck and Grant; siblings Bob, Joe, Jerry, Patsy and Kathy WHY SELL? I was facing some health issues during the last couple of years, so I went to my partners and said I wanted to find a way to get out, because my future was a little unclear. After we decided to search for another partner or some strategic capital, I had a couple other brothers and sisters say they felt it was time for them to move on as well.
tasting rooms 176 party pix
183
WORKING WITH A LARGE FAMILY: We’re good at fighting, meaning we get it out and get on with it. I think that’s been the secret to our success. SLOWING DOWN: We had a good run for 35 years, but at this point in my life it’s better to just quiet down a little and see what kind of opportunities come forward. Working with my wife and kids on their projects is front and center for me. WHAT HE’LL MISS MOST: Working with family and friends. I’ll also miss learning something new every day, working with natural systems on our property. LOOKING AHEAD: When I lived in New York City, I never dreamed of the life I’ve had, so I’m a very blessed guy. Now I have an opportunity to have a third chapter. It doesn’t get any better than that. by TINA CAPUTO photography by CHRIS HARDY Rebecca Chotkowski
JAN/FEB 2016 sonomamag.com
137
Alvin Jornada
SEPT/OCT 2015 sonomamag.com 136Place_2 Mark.indd 137
159
192
sonomamag.com SEPT/OCT 2015
12/14/15 1:18 PM
IN EVERY ISSUE gateway: Short, quick, hot hits • taste: Food and drink — our chefs and winemakers the mix: Shopping, hiking, personalities, hidden gems • place: At home indoors & out play: Things to do, places to see • the finish: Meet someone cool
71
Demographic Overview Reaching active, devoted residents, weekenders and visitors from around the world AFFLUENT, EDUCATED, ACTIVE GENDER: Male 39% Female 61% MEDIAN AGE 51.8 years MARITAL STATUS: Married 74% Single 26% EDUCATION: Graduated College + 74% Masters+ Degree 25% AVERAGE HH INCOME $233,996
*Source: 2015 CVC Reader Study
It may be a hole-in-the-wall eatery down a remote country lane. A delightful surprise tucked into a routine destination. The best little (fill in the blank) nobody else seems to know about. Or a great place to visit, right there in plain sight, yet never before noticed.
87
Things to do Places to go Stuff to see Drinks to enjoy Foods to find
Hidden Sonoma These hidden things give Sonoma its
texture, its substance, its je ne sais quoi. They’re what you find if you stay awhile,
2
allow yourself to sink below the surface. And they’re yours for the seeking.
90
Beth Schlanker
sonomamag.com JULY/AUG 2015
JULY/AUG 2015 sonomamag.com
91
BIG DIRECTORS, SMALL TOWNS Wine Country’s quaint hamlets and seaside towns have attracted Hollywood hot shots including Alfred Hitchcock, George Lucas, and Francis Ford Coppola by JAMES DALY with Dan Taylor
124
photo courtesy Universal Pictures
sonomamag.com JAN/FEB 2016
JAN/FEB 2016 sonomamag.com
124Movies_1 Mark.indd 124
12/14/15 1:11 PM
124Movies_1 Mark.indd 125
UP AGAINST
THE WALL In January, Santa Rosa native Kevin Jorgeson and partner Tommy Caldwell climbed onto the rim of El Capitan and into history. Hand over hand against the granite, their lives changed forever.
Corey Rich
94
sonomamag.com MAR/APR 2015
125
12/14/15 1:12 PM
MAR/APR 2015 sonomamag.com
95
Napa County
Distribution Covering the Greater Sonoma region
Sonoma County Marin County San Francisco County
»» 25,000 Circulation (100,000 readers) »» 6 Issues Per Year, plus annual Wedding Issue »» Paid Subscribers ($14.99 Per Year for 6 Issues) »» Paid Newsstand ($4.95)
• #2 Magazine on newstands in Sonoma County behind “People” • Safeway Dedicated Pockets at Check-Out • Whole Foods in Sonoma, Napa, Marin and San Francisco • Barnes & Noble »» Upscale In-Room Hotel Distribution in Sonoma, Napa, Marin, San Francisco »» Airport Distribution at SFO »» Direct mail list of high HHI households in Sonoma County »» Select Retailers »» Partnership with InVino »» Events/Wineries/Visitor Centers »» Third party Audit by Circulation Verification Council (CVC) AUDIT PENDING
Sonoma magazine is available at these retail locations:
In-room at these fine hotels, resorts and inns: Santa Rosa Courtyard Marriott Flamingo Conference Resort and Spa Fountaingrove Inn Holiday Inn Express Hotel Healdsburg Hotel La Rose Hyatt Vineyard Creek Sheraton Sonoma County Vintners Inn Rohnert Park DoubleTree by Hilton Healdsburg Best Western Dry Creek Inn H2 Hotel Healdsburg Inn Holiday Inn Express Hotel Healdsburg Marin Aqua Hotel Napa Blackbird Inn Milliken Creek Inn and Spa Petaluma Best Western Petaluma Inn Americas Best Value Inn and Suites Petaluma
Yountville Maison Fleurie Lavender Sonoma Valley Gaige House El Dorado Hotel El Pueblo Fairmont Sonoma Mission Inn Inn at Sonoma Kenwood Inn and Spa MacArthur Place Hotel & Spa Sonoma Creek Inn Sonoma Valley Inn The Lodge at Sonoma San Francisco Cartwright Hotel Hotel Abri Hotel Triton JW Marriott San Francisco Parc 55 Hotel Sir Francis Drake Hotel The Fairmont San Francisco The Prescott Hotel The Ritz-Carlton Villa Florence Hotel Yosemite Ahwahnee Hotel
Subscribe today at www.sonomamag.com/subscribe
Alameda Cupertino De Lauer’s News Safeway Stand Daly City Nob Hill Foods Safeway Safeway Target Alamo Danville Safeway Draeger’s Market Antioch Safeway Barnes & Noble Davis Safeway Safeway Aptos Dublin Deluxe Foods Barnes & Noble Safeway Safeway Arcadia El Cerrito Arcadia Newsstand Barnes & Noble Arnold Safeway Big Trees Market Emeryville Auburn Barnes & Noble Raley’s Eureka Auburn Safeway Raley’s Fair Oaks Ben Lomont Safeway Ben Lomont Market Fairfield Benicia Barnes & Noble Raley’s Raley’s Safeway Berkeley Books Inc. Fairfield Safeway Raleys Brentwood Fairfield Raley’s Safeway Burlingame Folsom Safeway Raley’s Safeway Calistoga Cal Mart Fort Bragg Copperfield’s Harvest Market Books Safeway Campbell Fremont Frys Electronics Frys Electronics Nob Hill Foods Raley’s Safeway Safeway Canby Fresno Cutsforth Thriftway Vons Market Carmel Gardnerville Safeway Raley’s Carmichael Gilroy Raley’s Nob Hill Foods Barnes & Noble Castro Valley Safeway Grass Valley Raley’s Chico Safeway Safeway Raley’s Greenbrae Barnes & Noble Mollie Stone’s Citrus Heights Gualala Barnes & Noble Surf Supermarket Clayton Guerneville Safeway Safeway Store Clearlake Healdsburg Safeway Big John’s Market Healdsburg Cloverdale Visitor’s Bureau CVS Pharmacy CVS Pharmacy Clovis Safeway Vons Market Copperfield’s Concord Books Frys Electronics Incline Village Safeway Raley’s Corte Madera Irvine Barnes & Noble Barnes & Noble Safeway Juneau, AK Cotati Juneau Drug Oliver’s Market
Kings Beach Safeway Lafayette Safeway Lakeport Safeway Store Las Vegas Barnes & Noble Livermore Safeway Loomis Raley’s Los Altos Draeger’s Market Los Angeles Circus of Books Kosher News Los Gatos Safeway Martinez Nob Hill Foods Safeway Mendocino Harvest at Mendosa’s Menlo Park Draeger’s Supermarket Safeway Merced Barnes & Noble Middletown Hardester’s Market Mill Valley Depot Bookstore & Cafe Mill Valley Market Safeway Whole Foods Milpitas Safeway Modesto Barnes & Noble Raley’s Safeway Monterey Safeway Moraga Safeway Morgan Hill Nob Hill Foods Mountain View Nob Hill Foods Safeway Mountlake Terrace, WA Rogers Mountlake Terrace Market Napa Copperfield’s Books CVS Pharmacy Nob Hill Foods Raley’s Safeway Target Vallerga’s Market Whole Foods Newport Beach Barnes & Noble
Novato Salinas Costco Star Market Harvest Market Nob Hill Foods Safeway San Anselmo Whole Foods United Markets Oakland San Bruno De Lauer’s Barnes & Noble Newstand San Francisco Farley’s East Books Inc. Safeway Bristol Farms Market Ocean Park Cal-Mart Okies Thriftway Falletti Foods Orinda Farley’s Safeway Fog City News Juicy News SF Pacific Grove Mollie Stone’s Safeway Pharmaca Pacifica Safeway Safeway SFO-News & Gifts Palm Springs SFO-Aviator Books Bristol Farms SFO-Bayreader Palo Alto Smoke Signals Frys Electronics Whole Foods Macs Smoke Shop San Jose Pasadena Barnes & Noble Vroman’s Bookstore Frys Elecronics Safeway Petaluma Bodega Market San Mateo Copperfield’s Barnes & Noble Books Draeger’s Market CVS Pharmacy Safeway Petaluma Market Target Petaluma Visitor’s San Rafael Center Marinwood Market Raley’s Safeway Sprouts Whole Foods Whole Foods San Ramon Placerville Nob Hill Foods Raley’s Safeway Pleasanton Santa Clara Safeway Safeway Rancho Cordova Target Bel Air Market Santa Cruz Rancho Mirage Safeway CVS Pharmacy Santa Rosa Redwood City Barnes & Noble Nob Hill Foods Copperfield’s Safeway Books Costco Reno CVS Pharmacy Raley’s DeLoach Winery Rohnert Park Molsberry’s Market Costco Oliver’s Market CVS Pharmacy Pacific Market Raley’s Raley’s Safeway Sonoma County Target Visitor’s Bureau Roseville Target Barnes & Noble Whole Foods Bel Air Market Saratoga Frys Electronics Safeway Raley’s Scotts Valley Safeway Nob Hill Foods Target Safeway Sacramento Seattle Barnes & Noble Barnes & Noble Bel Air Market Frys Electronics Sebastopol Raley’s Copperfield’s Safeway Books CVS Pharmacy Saint Helena Pacific Market Safeway Safeway Sunshine Foods Vasconi’s Pharmacy Whole Foods
Shingle Springs Bel Air Market Safeway Sonoma Chateau Sonoma CVS Pharmacy Pharmaca Ramekins Safeway Sonoma Valley Visitors Bureau Sonoma Valley Chamber of Commerce Whole Foods Soquel Safeway South Lake Tahoe Raley’s Safeway South Pasadena Bristol Farms Stockton Barnes & Noble Podesto’s Market Raley’s Sunnyvale Murphy’s Smoke Shop Safeway Tahoe City Safeway Thousand Oaks Bristol Farms Tracy Raley’s Truckee Safeway Ukiah Raley’s Safeway Store Union City Safeway Store Vacaville Costco Vallejo Costco Vashon, WA Vashon Thriftway Walnut Creek Barnes & Noble Safeway Target Store Wenatchee, WA Hastings Willits Safeway Westlake Village Bristol Farms Windsor CVS Pharmacy Raley’s Safeway Wrangell, AK City Market Yountville Ranch Market Too
PLAN TO PURCHASE DURING THE NEXT 12 MONTHS
By the Numbers 43% Sonoma readers have upscale Lifestyles
30%
96%
36%
42%
59%
57%
27%
Automotive*
TRAVEL TO SHOP
Education/Classes*
Financial Planner Services*
24% The Village at Corte Madera**
23% 21% Downtown San Francisco**
Westfield San Francisco Centre**
19% 11% 10% Town Center at Corte Madera**
Embarcadero Center**
Union Square**
FAVORITE DEPARTMENT STORES
52%
Macy’s**
37% Nordstrom**
5% 4% 2%
Neiman Marcus**
Bloomingdale’s
Saks Fifth Avenue**
*2015 CVC Reader Survey. Products or Services they plan to purchase during the next 12 months **Scarborough r1, 2014: 3 County HHI $100k +
Florist/Gift*
Home Furnishings*
Jewelry*
Home Improvement/ Supplies*
47%
Lawn Services* (Maintenance/Landscaping)
61%
61%
31%
69% 78%
Lawn & Garden Supplies*
Legal Gambling Entertainment* **
Dining/ Entertainment*
Men’s Apparel*
75% Women’s Apparel*
Vacation/ Travel*
Keep Sonoma Magazine around one month plus*
69%
Frequently purchase products or services from ads seen in Sonoma Magazine*
42%
THEY STAY ACTIVE
Jogging/Running**
63%
40% Volunteering in Community**
38%
FOOD & DINING
57%
Buys organic food on a regular basis**
41%
Hiking/ Backpacking**
Gardening
**
54%
38% Shopped at Whole Foods Market this past week**
Dined at up-scale restaurant in past 30 days**
34%
Buys locally grown food on a regular basis**
Cycling**
WINE (AND BEER) COUNTRY
26%
Consumed in past 7 days
Boating**
38% 25% 21%
19%
Wine**
Yoga-Pilates**
15%
Beer**
Golfing**
58%
DAY TRIPPIN’
Marin County**
83%
Calistoga/Napa Valley**
Mendocino/North Coast**
Sonoma County Wine Country**
Spirits**
53% San Francisco 44% 14%
**
25% Attended Wine Festival in the past 12 months**
ENJOYS A CULTURED LIFE Attended in the past 12 months
61%
33% 33% Professional Sports Event 21% 16% 12%
Art Museum**
**
Live Theater**
Live Concerts**
Symphony or Opera**
Dance or Ballet performance**
SPECIAL ADVERTISING SECTION
The
Expert’s Guide to your home
The
Expert’s Guide to your home
Editorial Focus
Architectural Design
Outdoor Kitchens
Home & Garden Accessories
Sustainable Living
Interior Design Landscaping Mortgage Lending Residential Construction
Window Coverings Windows & Doors Wood-Fired Ovens Tile & Stone Tree Removal
The Experts’ Guide to Your Home
A new Special Advertising Section that will become your indispensable resource for all of your home design needs. Experts in many categories share their thoughts and advice. SPECIAL ADVERTISING SECTION
SonomaMag May-June_2016..indd 123
Distribution »» 25,000 Distribution
EXPERT ADVICE
SPECIAL ADVERTISING SECTION
PATRICK MUTT & RAMON ESPINOZA COKAS DIKO HOME was inspired 17 years ago on a journey south of the border. A family-owned business, Patrick Mutt and Ramon Espinoza are inspired by the relaxed and sophisticated wine country aesthetic, synergizing the past’s repurposed appeal with the fresh, vibrant styles from the present to design a unique space for each of our clients. Let us inspire your next project.
aliquet maecenas, viverra amet sit. Convallis sed vulputate metus justo praesent dui, amet pretium a neque lacus. Fringilla ut pharetra venenatis quis, imperdiet a in fusce, etiam lacus orci vestibulum, id metus penatibus tristique nam porta. How do I start from scratch? Fsce justo diam cursus dolor, phasellus lacus et eget hendrerit, sodales imperdiet vestibulum sit beatae sapien adipiscing, nunc faucibus pretium scelerisque urna metus semper, quam luctus a libero ndit mollis. Tristique mauris suspendisse, aliquam magna commodo nonummy vestibulum etiam ultrices class.
Do you find yourself gravitating towards certain colors? Ac pede orci praesent nec quis, magnis accumsan sollicitudin erat et in, amet aenean laoreet pede/ accumsan sollicitudin erat et Lorem ipsum dolor sit amet, non eleifend mattis quisque cursus consequat cras. Quam magnis nec eget sem ut, elementum dictum sodales eget
Magazine “Place” Section »» Annual Special Section
SPECIAL ADVERTISING SECTION
HOME FURNISHINGS
What are the essentials for a Guest Room? Lorem ipsum dolor sit amet, non eleifend mattis quisque cursus consequat cras. Quam magnis nec eget sem ut, elementum dictum sodales eget aliquet maecenas, viverra amet sit. Convallis sed vulputate metus justo praesent dui, amet pretium a neque lacus. Fringilla ut pharetra venenatis quis, imperdiet a in fusce, etiam lacus orci vestibulum, id metus penatibus tristique nam porta.
in May/June issue of Sonoma
4/6/16 11:45 AM
F e at U r i n g
F e at U r i n g
Custom Upholstery
Custom Upholstery
Made in aMeriCa
What are some tips for Buying Vintage Furniture? Lorem ipsum dolor sit amet, non eleifend mattis quisque cursus. Natoque erat in venenatis quis, vestibulum cursus nam ultricies ut excepturi, lacus libero pede id, ferpede dapibus, bturpis consectetuer elementum. What to do before you buy Dining Room Furniture? Lorem ipsum dolor sit amet, non eleifend mattis quisque cursus consequat cras. Quam magnis nec eget sem ut, elementum dictum sodales eget aliquet maecenas, viverra amet sit. Convallis sed vulputate metus justo praesent dui, amet pretium a neque lacus. Fringilla ut pharetraa.
Made in aMeriCa
Cokas Diko | Furniture Store Santa Rosa 529 4th Streetdowntown | 707.568.4044 petaluma
santa Rosa santa Rosa downtown petaluma • 529 • 707-568-4044 • 707-763-9200 4th street courthouse square • 529 4th street • 707-568-4044 courthouse square21 washington street
F e at U r i n g
21 washington street • 707-763-9200
cokasdiko.com cokasdiko.com
solana Beach solana Beach cedros design district • 412 south cedros • 858-481-4341 cedros design district • 412 south cedros • 858-481-4341
Custom Upholstery Made in aMeriCa
Possible Categories of Expertise: »» »» »» »» »» »» »» »» »» »» »» »» »» »» »» »»
Appliances Architects Bath Builders & Remodelers Building Supplies Carpet Carpet Care Closets Contractors/Custom Builders Custom Cabinets Doors & Screens Doors & Windows Exterminator Services Exterior Painting Finance & Lenders Fire Damage
»» »» »» »» »» »» »» »» »» »» »» »» »» »» »» »» »»
Fireplaces Flooring Garage Door Granite Tile Home Accessories Home Decor Home Entertainment Home Furnishings Home Improvement Home Office Home Remodels Home Technology HVAC Interior Design Kitchen Landscape Design Lighting
santa Rosa courthouse square • 529 4th street • 707-568-4044
downtown petaluma 21 washington street • 707-763-9200
solana Beach cedros design district • 412 south cedros • 858-481-4341
»» »» »» »» »» »» »» »» »» »» »» »» »» »» »»
cokasdiko.com
Moving Services Outdoor Living Painting Patio & Hearth Plumbing Pools Real Estate Restoration Roofing Shutters Spas Storage Tile & Stone Window Coverings Windows
sonoma
weddings
Editorial Focus
Lush Lovely (But Not Thirsty)
»» Editorial Lineup for December 2015
Sonoma designers think outside the box to create lavish wedding looks in times of drought
by Abigail Peterson Photographs by Emily Hagopian Styling by Abigail Peterson and Tamara Apple
»» Crushes (things we love)
Shot on location at Annadel Estate Winery
C
alifornia’s weather challenges have proved to be a creative gift for our region’s top wedding florists. While the classic look of peonies and other waterdemanding blooms never goes out of style, local designers have expanded their options with foraged greenery, succulents, grasses, seed pods, and other nontraditional elements. Santa Rosa designer Jaclyn K. Nesbitt says eco-conscious wedding flowers can be sophisticated and verdant. “I don’t find the drought to be limiting creatively at all,” says Nesbitt. “It opens a new store of inventiveness.” Designer Bonnie Z of Dragonfly Floral in Healdsburg takes the ultimate drought-tolerant approach by growing all the flowers she uses on her family’s six-acre organic farm. “Not many florist shops have tractors—or ducks running around wild,” she jokes. This year, Z was able to cut back drastically on her farm’s water usage, yet her creations still convey the special abundance that comes from eco-friendly, field-grown blooms.
»» Expert Advice »» Wedding Planner, Venue Scout, Caterer, Health/Beauty Expert, Travel Agent (honeymoon)
58
riotous fall color A bride’s bouquet is full of exuberant texture, including eucalyptus pods, echinacea, yarrow, berzelia, olive branches, and fabulously zig-zaggy banksia foliage. PoppyStone Floral Couture Sonoma 415-419-4813 poppystonedesigns.com
sonomamag.com WEDDINGS 2015/16
WEDDINGS 2015/16 sonomamag.com
Dreamy Dresses
»» Real Weddings
By the time he was 29 years old, in 1905, Jack London had already achieved international acclaim with The Call of the Wild and several other novels. But London’s enthusiasm for his literary
Beauty Ranch proves the perfect setting for gowns that range from demure to dazzling
»» Floral ideas including drought tolerant plants
59
pursuits gained a new rival that year, when he took ownership of a 1,000acre ranch in Glen Ellen. A true passion project, London described the property as “a quiet place in the country to write
by Blair Campbell
and loaf in and get out of Nature that something which we all need.”
»» Bridal Gown Trends with emphasis on affordable
The family of Eliza Shepard, London’s stepsister and ranch manager, eventually donated 40 acres to the state of California to establish Jack London State Historic Park, and additional gifts of acreage over the years grew the park to its current
»» Dessert/Cheese/Wine/Beer Pairings
1,400 acres. Now operated by the Valley of the Moon Natural History Association, the property is still home to what is informally known as Beauty Ranch— London’s original name for it. And PHOTOGRAPHY: REBECCA GOSSELIN HAIR: DANIKA LAMB OF ARTISTRY BY DANIKA MAKEUP: AMY CARTER FLORALS: JACLYN K. NESBITT DESIGNS AND THE BLUEBIRD STUDIO MODELS: MADISON AND DIANA, SCOUT MODEL AGENCY SHOT ON LOCATION AT JACK LONDON STATE HISTORIC PARK. FOR MORE INFORMATION ON USING THE PARK AS AN EVENT VENUE, PLEASE VISIT JACKLONDONPARK.COM
»» Save Water, Drink Champagne: guide including glassware to types of champagne (brut, etc).
66
of Sonoma’s top bridal boutiques.
sonomamag.com WEDDINGS 2015/16
WEDDINGS 2015/16 sonomamag.com
67
getting
»» Things I’ve Learned (from a new bride)
cheesy
Annual Distribution
The hows and whys of a wedding cheese course by Laurel Hilton
photography by Doug Oakley
Backyard restaurant in Forestville recently catered an October wedding in Monte Rio, offering a plate of manchego cheese, center, along with other goodies.
78
sonomamag.com WEDDINGS 2015/16
Sonoma Weddings »»
what better place than Beauty Ranch to showcase five dreamy dresses from two
WEDDINGS 2015/16 sonomamag.com
79
ANNUAL
VVol. 2
13,000 Distribution (52,000 readers)
»» Special Annual Publication »» Subscribers of Sonoma Magazine »» Upscale In-Room Hotel Distribution
Dreamy Dresses Gorgeous gowns shot at Jack London State Historic Park p. 66
Get inspired! pp. 344
»» Paid Newsstand
• Safeway Dedicated Pockets at Check-Out • Whole Foods in Sonoma, Napa, Marin and San Francisco • Barnes & Noble »» Airport Distribution at SFO »» Select Retailers
6
Real Weddings
The Experts Speak Useful U f l tips i ffor planning l i the perfect day and beyond p. 25
Lush & Lovely Drought-tolerant h l florals make beautiful sense p. 58
Sonoma Sparklers
Pop the th he county’s best bubbles for your big day p. 84
»» Bridal Events in the Bay Area 2016
$4.95
»» Bridal Shops in Sonoma, Napa, Marin and SF sonomamag.com
Awards & Nominations
Society of Publication Designers
Folio Awards
Merit Award, Winner Best Illustrated Cover, March/April 2014
Eddie Award Best Regional Magazine Sept/Oct 2014, 2015 Winner Best Regional Magazine Mar/April 2015, 2015 Finalist Best Regional Magazine May/June 2014, 2014 Finalist
Western Publishing Association 2014 Awards
Best Regional & State Magazine, Finalist
Best Feature Article, Winner
Best Single Editorial Illustration, Finalist
“Lost in Paradise” about youth homelessness is Sonoma County, Jan/Feb 2014
“So You Want to Visit A Tasting Room”, Sept/Oct 2014
Best News Story, Finalist
Best Single Editorial Photograph, Finalist
Best Overall Publication Design, Finalist Sept/Oct Harvest Issue Best Cover, Finalist Sept/Oct Harvest Issue Best Special Themed Issue, Finalist Sept/Oct Harvest Issue
“Thirst” about the drought in Sonoma County, Mar/Apr 2014
“Shaken” about the Napa earthquake, Nov/Dec 2014
National City & Regional Magazine Awards
General Excellence 2015, Winner (Circ under 30K)
General Excellence 2014, Finalist (Circ under 30K)
Best Feature Story 2015, Winner (Circ under 60K)
“Up Against the Wall” the El Capitan climber
Western Publishing Association 2015 Awards
Best Regional & State Magazine, Winner May/June Issue
Best Annual Publication, Finalist Sonoma Weddings
Best Cover, Finalist (Circ under 75K)
March/April “On Top of the World”
Best Overall Publication Design, Finalist (Circ under 75K)
July/August “Hidden Sonoma”
Best Interview or Profile, Winner
Best Feature Article, Finalist
(Circ under 75K)
“Amazing Grace” Fijian caregivers story
Best News Story, Finalist
Best Editorial Layout, Finalist
“A World Apart” the Sonoma Developmental Center story
(Circ under 75K)
“Up Against the Wall” the El Capitan climbers
Best “How To” Article, Finalist “Hidden Sonoma” The best of hidden Sonoma
(Circ under 75K)
“Welcome to Beer Country”
2016 Editorial Calendar Space Close and Non-Camera Ready Materials
Camera Ready Close
Sonoma Magazine January/February (on-sale Jan. 1, 2016)
Nov. 16, 2015
Nov. 30, 2015
March/April (on-sale Mar. 1, 2016)
Jan. 18, 2016
Feb. 1, 2016
May/June (on-sale May 1, 2016)
Mar. 14, 2016
Mar. 28, 2016
May 16, 2016
May 31, 2016
July 18, 2016
Aug. 1, 2016
Sept. 19, 2016
Oct. 3, 2016
Oct. 17, 2016
Oct. 31, 2016
The Movies of Sonoma Special Ad Section: Faces of Sonoma County
Food Issue: [Cheap Eats!] Special Ad Section: The Experts Guide to Your Home
July/August (on-sale July 1, 2016) The Summer Issue
September/October (on-sale Sep. 1, 2016) Wine Harvest Issue Special Ad Section: Top Doctors
November/December (on-sale Nov. 1, 2016) Top 100 Sonoma County Wines The Top Influencers of Sonoma County
Sonoma Weddings (on-sale Dec. 1, 2016)
Dates and topics are subject to change
New Website Engages Anywhere sonomamag.com Original content, blogs, photo galleries, calendars
Mobile
Weekly eNewsletter 21,000 weekly email recepients interested in drink and food news in Sonoma County.
2016 Advertising Specifications and Rates
Ad Size
Open Rate
3X (5% Disc)
6X (15% Disc)
Spread $5,850 $5,555 $4,975 Full Page
$3,250
$3,090
$2,765
2/3 Page
$2,615
$2,485
$2,225
1/2 Page
$2,115
$2010
$1,795
1/3 Page
$1,610
$1,530
$1,370
1/4 Page
$1,205
$1,145
$1,025
1/6 Page
$805
$765
$685
2 Page spread bleed = 18.25” x 11.125” Trim = 18” x 10.875”
sonoma
weddings
Ad Size
Open Rate
2/3 vertical 5.375” x 9.875”
1/2 horizontal 8” x 4.75”
1/2 vertical 3.75” x 9.875”
1/3 square 5.375” x 4.75”
1/3 vertical 2.375” x 9.875”
1/4 page 3.75” x 4.75”
1/6 page 2.375” x 4.75”
Sonoma Advertiser
Spread $2,935
$2,645
Full Page
$1,630
$1,470
1/2 Page
$1,065
$960
1/3 Page
$825
$745
Premium Positions Back Cover 30%
Full page bleed 9.25” x 11.125” Trim = 9” x 10.875”
Inside Covers 20%
Opposite TOC’s 1 5%
Color ad/per issue. All rates are NET
Position/Frequency
1 - 3x
4 - 7x
8 -12x
13-25x
26 - 47x
48+
Top
$450
$405
$360
$315
$270
$225
Second
$430
$387
$344
$301
$258
$215
Third
$410
$369
$328
$287
$246
$205
Fourth
$390
$351
$312
$273
$234
$195
All prices per email - must run consecutive to receive discount. Single placements subject to preemption by longer contracts. The
Expert’s Guide to your home
SONOMA MAY/JUNE UNIT
OPEN RATE
Spread
$3,300
ADVERTISER*
$2,800
ADVERTISER**
$2,300
To enhance your campaign, Spread packages will also appear online as Sponsored Content. Headlines will appear 50,000 times in the editorial content sections of the SMI network of sites. Those headlines will click through to a dedicated article page, containing all of the content and photos used in the Spread in a native format. Digital portion will run within 60 days from the print pub date. *Sonoma Advertiser is any advertiser that has advertised in the past 12 months in Sonoma Magazine ** May/June Advertiser is any advertiser that also advertises in the May/June Issue of Sonoma Magazine Advertisements assigned to premium positions are subject to creative approval prior to placement confirmation. The Publisher may reject or cancel any advertising for any reason at any time.
Color Space: CMYK only Image Resolution: 300 dpi Line Screen: 150 dpi Preferred Format: All materials should be sent as Press Quality PDF’s to your Account Executive and/or Client Services Assistant Publication Trim Size: 9” x 10.875” Safety Size: 7.75” x 10.125” 1/2” in from the top and bottom bleed size 3/4” in from left and right bleed size Binding Method: Perfect Bound Materials Shipping Address:
427 Mendocino Avenue, Santa Rosa, CA 95401 Attention: Linda Hann or your Sonoma Magazine Publications Account Executive and/or Client Services Assistant
updated 04/18/16