Northern California Public Media

Involved In Our Community

Northern California Public Media (NorCal) is a highly visible community information media hub that offers unique services and initiatives to the San Francisco Bay Area.

We sat down with Darren LaShelle, NorCal’s President and CEO, to learn more. LaShelle explained, “We are a PBS member station on KRCB TV Channel 22, bringing you outstanding favorites like NOVA, Sesame Street, Nature and PBS NewsHour. Our other television station, KPJK TV Channel 60, airs independent public broadcast productions like Rick Steves’ Europe, Democracy Now! and America’s Test Kitchen from Cook’s Illustrated.”

We learned that of special interest to Sonoma County is NorCal’s local NPR station, KRCB 104.9, airing NPR favorites like Morning Edition, Fresh Air with Terry Gross, and All Things Considered. Midday finds local music personalities Brian Griffith and Doug Jayne on air with an eclectic mix of music. Weekends KRCB 104.9 airs the popular environmental show Climate One, Reveal, and a mix of music shows for Sonoma music lovers.

LaShelle went on to explain that NorCal has been a vital resource to the community in times of crisis, whether during the Tubbs Fire, the Kincaid Fire, the LNU and Glass Fires, or the on-going COVID-19 crisis. NorCal is a trusted voice linking the community with emergency updates, information and resources, and brings to its coverage a deep understanding of the area and its community members.

To learn more about NorCal Public Media or to make a donation to our local PBS, NPR and independent public media channels go to norcalpublicmedia.org/donate.

“We are a PBS member station on KRCB TV Channel 22, bringing you outstanding favorites like NOVA, Sesame Street, Nature and PBS NewsHour.”

— Darren LaShelle, NorCal President and CEO

707-584-2000 norcalpublicmedia.org