THE POWER OF OUR BRAND

• RE/MAX is the #1 Brand in the World, offering impressive luxury home services and creative support to its agents and their clients worldwide.

• The RE/MAX COLLECTION provides incomparable, world-class marketing, networking and exposure for the system’s luxury listings.

° In 2022, RE/MAX agents closed an average of 13.3 listings each, 33% more than the nearest competitor.

° RE/MAX US Brand Awareness in 2022 was 34% compared to our nearest competitor at 25.3%...the next highest at 16.3%, according to 2MMR Strategy Group. The company’s 2023 marketing strategies include massive spends across a full spectrum of physical and digital venues to create increasing awareness.

° According to RealTrends 500, RISMedia Power Broker and T360 Mega 1000, RE/MAX Realtors outsell their competitors 2 to 1.

The compilation above is from the Arizona Regional Multiple Listing Service and details the neighborhoods that are most relevant to Shadow Canyon at SunRidge Canyon, where 14408 N. Shadow Canyon Drive is located.

The Northeast Valley of the Sun has remained resilient in the face of the market pressures and national economic shudders. We remain optimistic about the local market and in particular high valued home sales during the next 12-18 months. Listing Inventories are down throughout Scottsdale and Fountain Hills.

The data also speaks to the difference between the Scottsdale and Fountain Hills market areas. Fountain Hills is more affordable both in terms of price and price/ft. Sold Listings in Fountain Hills are down YOY to a higher degree, yet Fountain Hills is also one of the most acute markets in the valley in terms of low inventory at 13.7% lower inventory. Cromford Reports, an aggregator of real estate sales data for the Valley of the Sun, has placed Fountain Hills among the most acute markets for inventory shortage since mid-2020.

SCOTTSDALE AREA OVERVIEW:

• Within the combined Scottsdale Market, Inventories are 6.6% lower than 2022 YTD. Sales volume is down 22% YOY which is expected given the current national economic climate, but also welcomed by the local real estate industry as the volume of sales during Q1 and Q2 2022 was at a frenetic pace, causing rising prices that were not sustainable. YTD List price of $1,402,833 is 8.39% higher YOY 2022 while the average 2023 YTD sales price of $1,100,019 is only .84% lower than one year ago, compared to many markets around the valley that have seen 10% +/- in sales price decreases. In the whole of Scottsdale, sales of homes >$3 million are down 20.5% from June YTD 2022. The exception to this are two identified zip codes, 85259 and 85255 (and closest to the subject home) which have seen tremendous growth in the sale of homes over $3 million during the past 60 days.

FOUNTAIN HILLS OVERVIEW:

• As mentioned earlier, Fountain Hills suffers from the most acute need for additional inventory of nearly any community in the Valley of the Sun. Prices have remained resilient, decreasing 1.61% YOY.

• Inventory of homes over $3 million in Fountain Hills rose in June. As a small market, this increase is fluid and easily affected by just a few homes, yet it is stable. YTD sale of homes >$3 million has increased 33%, and quality inventory is not only welcomed, but generally receives a brisk amount of buyer interest.

SUMMARY:

• The selection of comparative information in order to price the home at 14408 N. Shadow Canyon Drive must consider the increased sales activity in the two Scottsdale zip codes directly west of the subject (the subject being located in the 85268 (Fountain Hills) zip code. The zip codes are separated not only by the significant McDowell Mountain Regional Park, but also the geographic and demographic border of Scottsdale and Fountain Hills.

• Inventories in both communities are still at a historic low and similar to the inventory levels during the intense market runup of the past couple years. The home at 14408 N. Shadow Canyon represents a caliber of design, fit and finish that equal many of the homes in the Scottsdale zip codes, yet there will be some adjustment (in this study and by the buying public) for the variation in values between the communities. Fountain Hills is not Scottsdale with its abundance of fine dining, retail and entertainment options. Shadow Canyon is not Silver Leaf, which is one of the finest luxury home communities in Arizona. The Shadow Canyon neighborhood is not served by the convenience and adjacency of the dining and retail options that are integral to the Silver Leaf lifestyle. Yet the beautiful Sonoran Desert setting of the McDowell Mountain Preserve, where the home at 14408 N. Shadow Canyon Drive is so artfully nestled into, provides a respite from the bustle of the Scottsdale semi-urban environment for those who seek that solace…and there are many that do. Therein lies the opportunity of the marketing for the Carson’s home.

In the map below, the homes identified within the search area fall within the following criteria:

• Priced $2.5-$7 million

• Are a minimum of 5,500 Sq. Ft.

• Are either Active, Pending or Sold within the past 12 months.

The home at 14408 N. Shadow Canyon Drive is a 2009 Mediterranean style masterpiece displaying fine architectural detail befitting the finest example of this era of homes. Interior fixtures and finishes are exquisite and very relevant in today’s market. They have obviously been carefully curated and well maintained as have the interior design features of the home. Interior spaces are generous and often massive in scale, giving the occupant or visitor an aura of grandeur. The home was tastefully appointed with the finest fabrics, furnishings and finishes which have stood the test of time.

The home occupies the premier lot in Shadow Canyon, an exclusive gated enclave of only 60 homes, nearly all of which are adjacent to either Open Space or the coveted McDowell Sonoran Regional Preserve and Park (MSRP). The home at 14408 N. Shadow Canyon is designed so that its primary outdoor recreation space takes full advantage of some of the highest peaks of the MSRP, offering the home’s occupants with unparalleled privacy, not to mention a “king’s view” toward the front of the home with awe-inspiring views of the Mazatzal and Superstition Mountain Ranges, and the region’s crown jewel, Four Peaks Mountain.