Leadership principles

SonovaÂ Group

Leadership Principles

OUR CORPORATE LEADERSHIP

VIsion A world where everyone enjoys the delight of hearing and therefore lives a life without limitations.

MISSION AND Strategy We strive to be recognized as the innovation leader in the global hearing care market.

Through the combination of a clear vision and the achievement of goals, the way we lead and collaborate with our employees, customers and other stakeholders becomes a living expression of our corporate culture and a key component of our future success.

- Sonova Leadership Principles - SONOVA CORPORATE VALUES - SONOVA CODE OF CONDUCT

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OUR LEADERSHIP understanding IS CHARACTERIZED BY FOUR PRINCIPLES:

We hold ourselves to a high standard of integrity and respect for each other in e verything we do. We strive for a leadership by means of role modeling and empathy.

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INSPIRE FOR SUSTAINABLE INNOVATION DRIVE CUSTOMER INNOVATION We seek to match the articulated and unarticulated needs of our customers and end users. We therefore use our innovative approach and our external focus to take new and untested approaches that will lead the market. We encourage the exchange of ideas and creatively challenge current beliefs to come up with new unexpected insights and innovative solutions.

INSPIRE AND TRANSFORM We understand – and communicate – the reasons why we do what we do. We lead and manage change processes by involvement and engagement of our employees. By doing so, we inspire and motivate our employees to contribute their maximum to accomplish our common vision of a world where everyone enjoys the delight of hearing and therefore lives a life without limitations.

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ENGAGE for Winning Teams BUILD TRUST We enable and empower our employees to successfully achieve their individual targets. We insist on reliability, open communication and transparency, which creates trust and loyalty and provides insight into how we are progressing towards our goals.

CREATE TEAM SPIRIT We are team players. We believe in diversity within teams and cross-functional collaboration across teams to solve complex challenges. We are convinced that results can be improved upon when teams work together. We facilitate cooperation among our various business units and segments. Internally, we share knowledge, and we partner on key projects, thereby achieving maximum synergies and success. We value diversity among our employees as a major contributor to creativity and seek to benefit from the different experiences and skills of each team member.

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PERFORM for Superior Results REMAIN FOCUSED We focus our efforts accordingly in order to achieve results and a high level of perfor mance. We believe in getting the job done and getting it done well. We limit the number of new projects and initiatives so that the organization is focused on achieving results quickly and successfully.

DELIVER EXCELLENCE We ensure operational excellence by performing at a high level, both in planning and execution. We break down internal barriers and inefficient processes that hinder improvements. We expect accountability for results and believe that results are the true measure of success. We value the role that initiative and ambition play in delivering extraordinary results.

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BUILD for Growing Value COACH AND DEVELOP We work on continuously improving ourselves and constantly set the bar higher. We create an environment in which talented employees can grow and excel, are motivated and engaged. We attract self-dependent and proactive talents that want to take personal responsibility and have the potential to grow with our company. We ensure we have the right employees at the right place. We regularly review the competencies and performance of our employees, provide constructive feedback and invest time in developing their strengths.

CHALLENGE AND RETAIN We challenge our employees to broaden their experiences and mentor them so they can expand their accomplishments and exploit their full potential. We aim to retain our highly valued talent base by offering our employees progression and perspectives within our group wherever feasible. We ensure that employees who leave our group are treated with respect and that they maintain a positive perception of Sonova.

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Sonova Holding AG Laubisrütistrasse 28 8712 Stäfa Switzerland

Phone: +41 58 928 33 33 Fax: +41 58 928 33 99 www.sonova-careers.com/leadership

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