2 0 1 7
S O N YA S WA N
PORTFOLIO
Me
Hi! My name is Sonya Swan and I am studying my last year at the Bachelor programme in Industrial design at UmeĂĽ Institute of Design. I come from Gothenburg, Sweden, and my passions in life are design, sports and adventures. I like to ski, climb, hike and do water sports. I am an ambitious and a dedicated person who likes to set a goal and work for it. People describe me as a positive and outgoing person with a lot of energy and a strong will. Design for me is solving problems to improve the daily life. That is what I want to work with in the future. I hope to hear from you!
It’s me!
CV
+46708155256 sonyaswan92@gmail.com Dรถbelnsgatan 5, Umeรฅ www.sonyaswan.se
E D U C AT I O N
SKILLS
Now
Workshop
Umeรฅ institut of Design - BFA Industrial Design 2013-2014 FIDU house of form - Foundation year in Industrial Design 2008-2011
Adobe Photoshop InDesign Illustrator Premiere
Polhemsgymnasiet - Industrial design, Technical Programme
WORK EXPERIENCE
2016 spring 10 weeks
After Effects
CAD Solid Works Rhinoeros
Electrolux - Design internship
Keyshot
2015 june 1 week Shift Design and Strategy - Design internship
Language Fluent
2012-2016 summer Daftรถ Resort Strรถmstad 2011-2014 winter Ski Star Hemsedal, Norway - Ski Instructor
Swedish, English Basic Norwegian, Italian, French & Danish
Content
01. NIKE FLEX
CONTENT
04. PLANEST
02. KITCHEN BUDDY
03. SONY SURF
05. SNEAKER
06. CIRCLE WATCH
Nike flex
0 1 . N I K E
F L E X
3 week project BA1 The task was to design a hair dryer branded for a company and to make a high-finish model. I chose to brand it for Nike. Form exploring Branding Model making
Inspiration
STRUCTURE
FREEDOM
POWER
MATTE BLACK MATERIAL
SMART
FLEXIBLE
I N S P I R AT I O N
I took my inspiration from sporty products and from pictures that gave me the same feeling I would like my hair dryer to give. As the product is branded for Nike I also analysed products by Nike to identify their company image and inspiration for materials, colors and their feelings. My vision was to make the hair dryer convey the feeling of freedom, sport, power and smartness.
Design process
Used model materials: PU foam, filler, primer, 1-component Filler (colour), plastic lasercutted circle DESIGN PROCESS
I started to sketch some small sketches in side view trying to find a form that I liked and then continued with perceptive sketches and mock-ups. I decided early in the process that I wanted a line with flow through the whole body of the product. My idea was that the line would make the product feel light and free.
Color sample
KEYSKETCH
Function
Photos taken by me.
Flexible area
Plastic
Air intake Rubber Rubber
Grid Button
In folded mode
FUNCTION
The product has a layer of rubber reducing the temperature and making it comfortable to hold. The flexible function makes it smaller and simple to bring. A hole in the end of the handle allows for suspended storage.
Final design
FINAL PRODUCT
Nike Flex is a flexible hair dryer that fits in a sport bag. It’s made for a sporty person who likes smart design.
Kitchen Buddy
0 2 . K I TC H E N B U D DY 5 week project BA2 This was a collaborative research project for HärjedalskÜk. The task was to explore and develop a concept for the future kitchen. I chose my direction into food - for me, the most central thing in the kitchen. All photos in this project are taken by me. Collaboration with a company Research Interaction
Time plan
RESEARCH
U S E R A N A LY S I S
B R A I N S TO R M I N G
CO N C E P T UA L I S I N G
R E S U LT
P R OJ E C T P R O C E S S OV E R V I E W
RESEARCH
DESIGN PROCESS
R E S U LT
at ion
n
t
ta tio
en
m
en
Pr es
ne
Re ďŹ
s
rva tio ns
se
ob
ing
ali z
tu
ep
nc
Co
die
tu
hin g
r-s
etc
at ion
Us e
Sk
Ide
rm
to
&
sis
an aly
ain s
Br
er
Us
ws
h
ea rc
re s
vie
Int er
ld
Fie
5 week project TIME PLAN
Research
If I had more working space Simpler cleaning & dishing More time
W H AT W O U L D
W H AT D O
M A K E YO U C O O K
YO U T H I N K
MORE FOOD?
ABOUT USING RECIPIES?
Necessary inconvenience
I don’t use recipes
If I made food for not only myself If I had access to better ingredients Faster preparations
Fun & inspiring
Others
Hard keeping track of it
RESEARCH
The research part and a survey are done together with Gustav in my class.
HOW CAN I TURN CO O K I N G I N TO A SIMPLE AND FUN EXPERIENCE?
Aid
Personal health
Reduce the CO footprint
2
MY FOCUS
Design process
PERSONAS
USER STUDIES & IDENTIFIED PROBLEMS
0 1 .
Which ingredient should I buy?
0 2 .
How do I cook?
Single parent with one child
23 year old student
- Knows how to cook - Hard to do the planning
- Doesn’t know how to cook - Not interested, uncomfortable in the kitchen
”For me cooking is stressful, it takes up all the time that I would like to spend with my child instead”
”I know I should eat good food cause I’m training a lot, but it takes too much time and I’m too tired and hungry at that time”
0 3 .
How healthy and environment friendly is the ingredient?
What should I cook?
30 year old single woman
MY VISION
- Experienced in cooking - Interested in food
My vision was to solve as many of these problems as possible; - Boring to cook and eat alone - Takes too much time - Don’t know what to buy - Don’t know what to cook or how to cook - What’s in the ingredient?
”I want to know what is in the food I’m eating, cause I want it to make me feel good”
Function
logo designed by me
+ Puck
Application
Kitchen Buddy helps you with the cooking and everything related to it, making it simple and fun! It is both a product and an application which makes the service possible to use anytime and anywhere!
SAVE & GRADE RECIPIES RECIPIES SEARCH & CATEGORISED RECIPIES
MY FRIENDS + ADD FRIEND FAVORITE RECIPIES AMONG FRIENDS
CHALLENGE A FRIEND ALLERGIES ETC. - BASED ON PROFILE
TIPS FIND RECIPIES
FRIENDS
ENVIRONMENT
EAT TOGETHER HEALTH
COOKING AID
GROCERY AID
CONNECTION TO YOUR CALENDER
SCANNING
PROFILE
SHOWS WHAT THE INGREDIENT CONTAINS
PLANNING HELP WITH COOKING
ADAPTION AFTER WHAT’S BEST FOR YOU WHAT DO YOU HAVE IN YOUR REFRIGERATOR
CHECKLIST
TIPS ON WHAT YOU BOUGHT LAST TIME & YOUR BASE INGREDIENTS
What Kitchen Buddy contains
COMPARE INGREDIENTS
SAVE INGREDIENTS TO
”SMART CHOICE”
Form & function
Sound comes out from all split lines
ON/OFF button
Logo
Light indication - showing that the product is in use
The interface from the puck projects down on the bench when using the cooking aid. An ambition/time indicator at the top shows how long time it is left in the cooking element. The filled out circles to the right shows what elements are done and how many that are left. The menu is always projected on the top. The interface can be customized after the users needs.
Profile: Touch interface
Watch the process film!
FORM & FUNCTION
The Kitchen Buddy product is placed under the top cupboard to take up as little space as possible. It is fastened to an attachment and is simple to take off and clean. The product projects its interface on the bench underneath. The projected interface has a touch function, auto focus and is adjustable (size and colors) to fit the material of the bench and the user. The auto focus makes it possible to show Kitchen Buddy with your hand on the bench underneath it where you want your projection to be.
Function
CHECKLIST
SCAN
I N S P I R AT I O N ANNA A.
E D VA R D .
JOSSAN1.
App symbol
A P P L I C AT I O N
The Kitchen Buddy application can be used at a smart phone when buying food. The checklist updates from the chosen recipes, what the user usually buy and what the user are out of. The scanning function is a help to choose and compare ingredients to find the one that fits best for the user, based on the profile and habits. The good ones are saved at smart choice! Friends are also a huge part of Kitchen Buddy. The possibility to share inspiration of recipes, to be able to challenge a friend and eat together.
Scenario
SCENARIO
Scenario 1 & 2 can also be used with the Kitchen Buddy puck.
I N S P I R AT I O N CHECKLIST
TIP OF T H E D AY !
0 1 .
Inspiration - tip of today!
Charlie received a reminder from the Kitchen Buddy app saying that she should do the food planning for the week and buy some more food, cause it’s getting empty in her refrigerator back home. As Charlie hasn’t planned what to eat for dinner she looks for some inspiration on the application. She also looks at the ”tip of the day”, which is a hearty soup - suits perfect for the rainy cold weather! Charlie decides to make the soup.
0 2 .
Checklist
In the grocery store, Charlie uses the checklist from the Kitchen Buddy app. The checklist is automatically updated based on the chosen recipes (the hearty soup) and the base ingredients that need replenishment.
SCAN
0 3 .
Scanning - smart choice
When it’s hard to decide which alternative of the ingredient to buy, Charlie can compare them through the scanning function in the app and choose the one that shows ”smart choice”. Ingredients showing smart choice make a smaller environmental impact, suit the profile of the user and contain more healthy ingredients.
0 4 .
Happy cooker using Kitchen Buddy!
At home Charlie uses the Kitchen Buddy as a help and a friend while cooking the soup. During the cooking she also listens to her ”kitchen music play list” which is linked from Spotify to Kitchen Buddy. Thanks to Kitchen Buddy Charlie gets all the help she needs with the cooking and everything related to it!
Final design
FINAL CONCEPT
Food is a big part in life, I hope Kitchen Buddy can make cooking to something simple and fun and give the user the possibility to share the experience and result with friends!
Read the report!
Sony Surf
0 3 . S O N Y
S U R F
1 week project BA1 The task was to make a mood board with different pictures and topics that combined made up a storyboard for the chosen user, guiding the design of a new smartphone. The teacher of this project was a designer from Sony. Specific user, persona Sketching CAD - Solid works
Inspiration
TOUGH ENVIRONMENT
SURFER
BAMBOO MATERIAL
RELIABLE
FRIENDLY
I N S P I R AT I O N
The central work in this project was to design for a specific user and to make a mood board with content of pictures of the user, environment, emotion, material and construction. The mood boards became a storyboard that guided me to the final product. The user that I chose in this project was a travelling, young surfer.
SOFT & SIMPLE FORM
Research
IDENTIFIED PROBLEMS
with today’s cellphones
- Too big to bring when surfing - Too big to use with one hand - Slippery, it’s hard to get a good grab around it - Not waterproof in a wet environment - With wet, sandy fingers it’s hard to use the touch-screen - Not floating so if you drop it, it might be gone - A problem is where to put your cellphone when going surfing and only wearing swimming- or wet suits and your board?
HOW CAN I DESIGN A SMARTPHONE S U I TA B L E F O R SURFERS?
Easy to grab
Attachment
Compact
MY FOCUS
Design process
S K E TC H E S
KEYSKETCH
Function
FUNCTION
The backside of the phone is shaped after a form of a hand, which makes it easy to grab. The screen and camera are protected by the bamboo shell material in order to not get damaged in a drop. There is a touch function on the screen, but there are also buttons to make it possible to use the smartphone with sandy, wet fingers. An attachment in the left corner of the phone makes it possible to use a carabiner and hang the phone on the board or swimming-suit when surfing and not having any pockets.
Final design
FINAL CONCEPT
The waterproof SONY surf is the ultimate smartphone for a surfer who spend most of the time in a sandy and wet environment. Photo taken by me.
Planest
0 4 . P L A N E S T 4 week group project BA3 This was a group project among students from different educations gathered at Umeü Institute of design. The project aimed to improve the planners work in forestry in collaboration with Skogforsk. TEAM: Sonya Swan and Gustav Scherrer as project leaders, Denis Vilenica, Rebecca Jäger, Carl Holmertz, Martin Lundmark WHAT I DID: The environment rendering + photo, logo and the presentation for the company. I also took the research photos. Together with others I created the concept through a extensive design process consisting sketching, mock-ups etc. Team work Collaboration with a company Conceptualization
Research
OVERVIEW
MEASURE THE AGE OF A TREE
TREE VOLUME MEASUREMENT
m3 Communication between the planner & operator
Sustainable roads to prevent ground damage
The planners equipment
Inaccurate tree volume measurements
IDENTIFIED PROBLEMS
The project started by visiting forest planners at different companies to see how they work. The planner prepare for the harvesting by checking water maps, marking out roads for the machines and verifies this at the site. Early in the research process we found some comprehensive problems; the communication between the planner and operator, and the difficulty to get accurate measurements at site. Especially the tree volume measurements are often inaccurate. Due to the insufficient communication and information, the operators often have to change their directions from the planners while harvesting to prevent ground damage. The planning may have been done years before the harvesting which could imply changes in the forest. Together with my team member Gustav we decided to visit operators as well to see their side of the problem.
Design process
HOW CAN WE SIMPLIFY THE WORK INSTRUCTIONS FROM THE P L A N N E R TO T H E AU TO N O M O U S F O R E S T M AC H I N E S ?
FOCUS
Transparent process Prevent ground damage Communication Improve forest measurements Target ca 10 years ahead
OUR VISION
HOW CAN WE TELL MORE THROUGH SHOWING LESS?
D E L I M I TAT I O N
Preparing the forestry for autonomous forest machines We presume drones are allowed at this time
Scanner drone
Scanner vest
Platform
FINAL CONCEPT
Planest is a concept in three parts. The two scanning
collects the data and makes it to a 3D map. This
parts are different tools for the planner to get precise
enables correct information for the future autonomous
data over the site in an effective way and the platform
forest machines.
Function
The drone is a complement to the vest cause it can cover a major area at a shorter time. It scans using the eye underneath.
Pocket for the sonar
Pocket for the beacon alarm
Pocket for the ipad and map
A sonar - measures the age of a tree
FUNCTION
The planner will wear the scanner vest instead of the huge scanning backpack which is used today. The vest is made in a water repellent material with the shock resistant neopren material at the big pocket. The scanners are situated at both shoulders of the vest scanning in different angles to get as much information as possible. The scanning measures the tree volume and makes it to a 3D map. As one of our focuses was to improve forest measurements we also designed a new type of sonar for the planner. The sonar can measure the age of a tree in a more efficient way then the product used today. Front view
Side view
Function
The project view seen when opening one active project. The activity slide to the right shows what has been done the latest. In the platform all information is gathered; contacts, observations, schedules, maps and information about the site.
Overview of the planner’s active projects.
A chat makes it easy to communicate.
P L AT F O R M
The platform of Planest is for everyone connected to the harvesting; the planner, operator and the land owner. As all participants are in the same system they can easily communicate and share information with each other. The planner gets an excellent overview of site and can share this with the operator. The platform enables participation and control for the land owner, who can login to the platform and see what’s happening with the forest and mark out observations, like a birds nest.
Watch the process film!
All data from the scanning drone, vest and sonar accumulates in the platform. The scanning data are the basis for the 3D map, which is mostly used by the operator when preparing the harvesting. The 3D map is also a good help for the planner to see if something was missed in the forest.
Function
HARVESTER PATH
SATTELITE PHOTO AND GPS PINS
GROUND WATER MAP
ELEVATION AND INCLINATION MAP
M A P L AY E R S
The maps are the most important tool for the planner when planning for the harvest. With Planest the maps can be showed as layers on top of each other and the opacity can be changed to be able to see more at the same time. The harvester path speeds up and helps the work for the planner as an algorithm calculates the prefered routes for the forest machines based on information from the maps. There are four maps in Planest; the satelite photo, ground water, elevation and inclination map. The sattelite photo is a good help to get a good perception of the area and to easily add an observation through a GPS pin, something everyone connected to the project can do. The ground water map and the elevation and inclination map are important for making the calculated routes as sustainable and useable as possible.
Scenario
Scenario
SSCCEENNAARRI IO O
ACCEPTING A REQUEST FOR A NEW SITE.
THE LAND OWNER DID SOME OBSERVATIONS.
A family of eagles lives in this tree.
13:30
AT SITE: STARTING THE SCANNER DRONE.
Begin site scan?
Friday, November 25
Planest Just now
Accept request for this site?
Accept request for this site? DECLINE
ACCEPT
New site request from Maria Larsson.
Hi. I just saw that your forest needs to be thinned out. If you want, I can help you with the planning.
ON THE WAY HOME.
THE FOREST DATA IS STORED UNTIL WIFI ZONE.
THE OPERATOR GETS A NOTIFICATION.
MEASURES THE AGE OF A TREE WITH SONAR.
COMMUNICATION WITH THE OPERATOR.
Coordinates: 33°19´32´N 20°55´80´Ö
Comment
3D
FEEDBACK
Updated harvester path due to rocks in the way. Please see new plan.
3D MAP SHOWS A PROBLEM AT THE ROUTE.
MANDATORY FEEDBACK IN THE END.
Final design
FINAL CONCEPT
Through the scanning and sonar Planest collects a more accurate data than what is possible to get with the equipment used today. By having correct information for todays operators and for the future autonomous machines ground damage will be reduced which leads to a smaller environmental impact. Photo taken by me.
Presentation
Gustav and I are presenting our project for ca 80 persons who are working with the forest at a forest development conference outside Stockholm. Some respons citations we got after the presentation; “Extremely good”, “Impressing work they have done”, “Fun with re-think” and “A great tribute to Sonya and Gustav, unbelievable what they committed in their project, more like this”.
P R E S E N TAT I O N AT A D E V E L O P M E N T C O N F E R E N C E
Since the final presentation at school, Gustav and I have presented the project three more times at two different situations. The first time for a mixed group of 15 people working with the forest, who wanted to hear about our project and then discuss the result. After that we got invited to a forest development conference organized by Billerud Korsnäs outside Stockholm. We were there for a day and presented the project two times for an audience of ca 80 persons. After the presentation we had time to answer questions and tell more about how we worked in the team and with the design process. The audience got really inspired and wanted to take our ideas further!
Sneaker
0 5 . S N E A K E R 5 week project BA2 This project was about designing a shoe inspired by a car. We had to choose between some selected car brands and I chose to design my sneaker for Volvo. Form exploring Branding Clay modelling
Inspiration
TRUST
LEATHER MATERIAL
COMFORTABLE
SECUR
RELIABLE & SMART
SMOOTH MOVEMENT
SCANDINAVIAN
RE
Color sample
I N S P I R AT I O N
I started this project by finding inspiration and making a mood board. My vision was to make a shoe that expresses the same emotion as a Volvo car does. Therefore I made a mood board that conveys the feeling of Volvo and inspires me in my further work. For me the most valuable words describing Volvo are; Scandinavian nature, safety and trust.
Design process
Inspired by these forms
K E Y F E AT U R E S
I did a form analysis of the car I chose, which is the Volvo concept car XC. I see this car as an allround-car that both fits in the city and on the snowy roads by the mountains. The car is stable, secure and sporty, it feels reliable in all types of weather. The shapes of this Volvo car are soft but with resilience and the car has a direction forward. The interior of the car contain a lot of leather surfaces.
Colouration sketches
KEYSKETCH
Design process
MODEL MAKING
The clay process was my way to explore the shape of the shoe in 3D. It helped me to see how my side view would meet the back- and front side of the shoe and how my material meetings looked in perspective. At first I did a rough model that revealed a different appearance than I expected. I took some photos of the model and sketched on them to find the shape I wanted to achieve. Then I continued in the clay with the final design.
CMF
Inspiration
Used materials; plastic, leather & fabric
C O L O R , M AT E R I A L & F I N I S H
The shoe is easy to put on because of the stretching parts on the back and top of the shoe. The forms in the front of the shoe seen from above are going inwards which gives the feeling that they belong together and make a couple. The inside and outside of the shoes are slightly different. There are slots in orange going across the whole sole and when stretching the sole the slots enlarge. This make the shoe feel a bit lighter and flexible.
Sole with structure
Stretch material Leather Patterned fabric
Plane rubber sole
Rubber sole with structure Transparent plastic, also work as a reflex
Final design
FINAL PRODUCT
The final product satisfies my vision. It is stable and reliable. The sneaker fits the active, urban person who prefers comfortable shoes with good quality. Photo taken by me.
Circle watch
0 6 . C I R C L E WAT C H 1 week project BA2 This is a personal design project. I wanted to design a conceptual wrist watch with main focus on new, innovative designs for an extensively explored object. From development Sketching CAD - Rhinoceros
Design process
Playful, customizable
Minimalistic
Simple construction
DESIGN PROCESS
I wanted the watch to express playfulness through the possibility to be able to customize it after the users needs. At the same time be smart with a simple construction that conveys the feeling of minimalism. The idea of this watch came to my mind at a 2-days sketch course where I tried to sketch new ideas of watches. I wanted to design something opposite to the normal; why are the hour and minute hand always inside the watch? Can I put them on the outside instead and make them tactile? These thoughts came to be fundamental for my design process which led me to the final design of the watch.
Function
The minute hand is moving on top of the form with help of magnetism.
Different variants of the watch with examples of the minute hand in a color.
1.
2.
Changeable minute hand
3.
4.
Available in other colors
FUNCTION
Circle watch is made of a simple and smart construction which enables the user to change the band or the minute hand in an easy way. The time hands at circle watch are tactile, the minute hand is moving on top of the watch with help of magnetism. The hour hand is engraved in the rotating top circle of the watch. When pulling out the knob on the side, the magnetism and time setting will stop working, which makes it possible to set time or change color of the minute hand.
Final design
FINAL CONCEPT
As Circle watch enables conformity it is simple and fun to use. It is possible to put the watch on for example a bracelet instead of using the included band. Choose the color of the minute hand that match your style of today! Photo taken by me.
Degree work teaser
DEGREE
WORK
TEASER
M O U N TA I N R E S C U E 10 week degree project, BA3
How can I improve and facilitate the mountain rescue? To spend the holiday in the mountains is an increasing interest. Besides hiking, down hill mountain biking and climbing are increasing trends during the summer. During the winter season skiiers are taking over the mountains. More people in the mountains implies more accidents and the rescue is extremely important in these tough situations and remote environments. The major problem is to help the injured people at the mountains. This because of heavy and ponderous equipment, hard locational and access - which takes time and effort. As well as the problem to as simple and safely as possible get the injured down from the mountain. I want to look into how the mountain rescue can be improved and form an improved entirety with rescuing at the mountains.
Reference Electrolux
REFERENCE
March 29, 2016 “To Whom it May Concern, I had the pleasure of managing Sonya when she was our intern at Electrolux Group Design for 10 weeks. Her ability to learn quickly, create compelling meaningful concepts and to clearly communicate her thinking and ideas through storytelling, hand-sketching and computer visuals put her above and beyond most interns. Sonya worked on a number of new innovative solutions for refreshing clothes and was also involved in a one-week workshop around future laundry solutions and the planning for the workshop. She also contributed and solved a color and product graphics project for our Brand Licensing Team that will go into production. She worked well with our design team and understands the benefit of team working. Sonya is focused, creative, curious and easy to work with and was capable of achieving goals with the minimum of supervision. I would happily work with Sonya again and would recommend her without hesitation. Kind regards,� Thomas Johansson Design Director Electrolux Group Design
T H A N K YO U F O R YO U R T I M E !
C O N TA C T
Sonya Swan sonyaswan92@gmail.com +46 (0) 708155256 www.sonyaswan.se