soon maternity Summer 2011
Redefining the maternity wardrobe
Soon Maternity is the vision of Jenni O’Callaghan & Jane Gonzales. Between them they have over 30 years of fashion expertise, both having worked for well known local and international brands. Together they identified a gap in the Australian market for quality fashion focused maternity wear. In 2005 with a debut 10 piece collection, they sold out in their first season and since have grown from strength to strength. Based in Melbourne Australia, Jenni and Jane run their design studio with their hardworking team to create product for the fashion conscious pregnant woman during and well after her pregnancy. They are committed to working with Australian based manufacturers and suppliers whereever possible. The Soon Maternity team is committed to their customers and continue creating quality products. Jump onto www.soonmaternity.com and subscribe to our email newsletter for all the latest Soon Maternity news.
Summer 2011 Whether you’re at work or play, Soon Maternity is an essential for any maternity wardrobe. This season we bring together a clean colour palette of classic greys, punchy reds and cool blues. Our garments are easy wearing and have room for growth without sacrificing style. This season our signature slimline pants can be matched up with fun printed shirts, feminine floaty tops or buttery soft tees. Our dresses are always a must have each season and this summer is no exception. This summer we feature lots of fun florals, elegant artist prints, geometric patterns and bold casual stripes. Our collection ranges from fun summer maxi’s to evening cocktail pieces, Whatever your occasion, Soon Maternity has you covered. www.soonmaternity.com
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Cover: Sienna Tank Dress in Chilli, Gemma Shirt in denim Page 3: Soon Basic 3/4 Scoop Tee in Hot Pink, Skinny Leg Jeans 575’s in Lite Vintage Page 4: Moss Tank in Navy-White Stripe, Classic Pant in Black, Nappy Tote in Red Hatch Page 5: Soon Basic Scoop Neck Tank in White, Gemma Shirt in Denim, Black Denim Skirt Page 6: Soon Basic Scoop Tee in Charcoal, Band Cargo Pant in Mocha Page 7: Sienna Button Tank Dress in Black-Charcoal Stripe Page 8: Jess Gathered Dress in Black Stripe Page 9: Eden Slip in Indigo Print, Soon Seamless Tank in Black, Maternity Knee Legging in Black Page 10: Riviera Kaftan, Soon Maternity Long Legging in Black Page 11: Camille Cowl Neck Long Sleeve Dress in Black Stripe Page 12: Moss Tank in Charcoal Stripe, Gwyneth Pant in Ash, Whitney Drape Cardi in Black Page 13: Madaline Sleeveless Wrap Dress in Black Print Page 14: Kara Maxi Maternity Dress in Yellow Floral Page 15: Jess Gathered Maxi Dress in Red Stripe Page 16: Kara Maxi Maternity Dress in White Flower Page 17: Kara Maxi Maternity Dress in Black Print Page 18: Miso Dress in Black
Soon Maternity Summer 2011 www.soonmaternity.com Photography: Ben King Hair & Makeup: Trudie @ Decent Exposure Model: Laree e: info@soonmaternity.com t: +61 (3) 9421 5221 Soon Maternity Pty Ltd 速