The Rise of Witchcraft on TikTok during Covid-19

Page 4

Letter from the Author

I began looking for ways to practice Wicca when I was in late middle school and early high school. At the time, the best way to begin was to know someone. A family friend who was Wicca introduced me to the idea, which I connected with immediately. During the Covid pandemic, I fell back into focusing on ways to practice Wicca. But I wasn’t alone. All of a sudden, my TikTok began to show hundreds of witches who were sharing spells, tricks, and tips online to other practitioners. With the witches of TikTok at my side, I began to feel comfortable reading tarot and doing rituals more frequently. My experience of discovering more about witchcraft on TikTok is not an isolated one. On TikTok, many videos have 1 million to over 25 million views. The #WitchTok (what people have dubbed this side of the app) has over 28.9 billion views. These numbers for any social media app are shockingly large and indicate this is not an isolated phenomenon. This raises the questions: why did witchcraft find a home on TikTok and why during the Covid 19 pandemic? Throughout my research I answer the above mentioned questions. In addition to this, I provide a comprehensive history of Wicca in Britain and the United States from 1940-2020 to help give context to the contemporary resurgence of interest in the craft.

My friend and I reading tarot in July 2020

4


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.