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Tuesday, October 2nd, 2012


Table of Content Blue Chip Stock ...............2-4 What is aBlue Chip Stock ...........2 What is Coca Cola Company ............2 CocaCola statistics .................2 Why is KO a blue chip stock ..........3 Coca-cola as an investment ........................4

Fast Grower Stock ...............5-7 What is aFast Grower Stock .......................5 What is Apple Inc. ....................5 Apple statistics ........................................5 Why is AAPL a fast grower stock ....................7 Apple Inc. as an investment .............7

Cyclical Stock ............8-10

What is a CyclicalStock ..................8 What is Ford Motors Company ........................8 Ford Motors Company statistics ...........8 Why is F a cyclical stock ......................10 Ford Motors as an investment ..............................10

Bibliography................11-12


Blue Chip Stocks What is a blue chip stock A company that contain stocks to be classified as a “Blue Chip Stock” or “Stalwarts” must be well established, and have reputation for financial stability and a record of successfully weathering any economic condition. On top of that, the company’s stocks traditionally display solid earning, and the company has to pay fair dividend. This results in relatively low in the stocks, which ultimately leads to rather low to modest return on investment.

An example of Blue Chip Stock is

What is Coca-Cola Company Coca-Cola Company is a multinational beverage corporation and manufacturer that was first established in 1886 by a pharmacist named Dr. John Pembertonin in Atlanta, Georgia. The company has grown from selling a modest 9 drinks a day in 1886 to 1.8 billion a day. The company offers over 500 brands sold in over 200 different countries. The company owns many highly popular soft drinks such as Coca-Cola and Sprite, and also owns the Vitamin water and the Smart Water series. Coca-Cola has set new standards for both carbonate and healthy drinks. Coca-Cola’s main competitor in the beverage industry is PepsiCo, another American company that offers much of the same products as Coca-Cola. Coca-Cola and Pepsi have significant resemblance in their beverages, for example: Coca-Cola to Pepsi, Sprite to 7Up. These drinks share the same flavours. This often gives customer hard times when they are deciding which company’s product to purchase from. However, PepsiCo was formed much later than Coca-Cola in 1965, which adds a more authentic feel to Coca-Cola, as they are the originators of the soft drinks. Coca-Cola is amongst the most profitable companies in the world, generating an impressive revenue value of $46.542 billion in 2011. Coca-Cola products are seen commonly in vending machines, restaurants, and in every shop around the world. Coca-Cola has built a strong and loyal customer base, which of course contributes to the high revenue value. Coca-Cola targets anyone who is potentially thirsty. Coca-Cola hopes to build strong market in the 15-25 years old age group. However the well-known drinks are very popular beyond that age groups, people at any age often enjoys a cold Coca-Cola brand beverage on a hot summer day. A famous customer of Coca-Cola is Warren Buffet, and billionaire investor who has always had high hopes in Coca-Cola.

Coca-Cola Company Statistic Headquarters Location: Atlanta, Georgia, United States Coca-Cola Company: KO (NYSE) Current Price: $38.81 52-week high: $40.67 52-week low: $31.67 Enterprise value: $189.47 billion Market capitalization value: $171.21 billion http://www.investopedia.com/terms/b/bluechipstock.asp http://www.thecoca-colacompany.com/heritage/ourheritage.html http://www.thecoca-colacompany.com/ourcompany/historybottling.html http://www.thecoca-colacompany.com/investors/earnings.html http://www.google.ca/finance?client=ob&q=NYSE:KO

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Why is KO a Blue Chip Stock Coca-Cola is a blue chip stock as shown by their steadiness, high earnings, and their ability to survive economy ups and downs. The Coca-Cola Company is the largest beverage company in the world. It is also the largest manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups.The company exerts a dominating force in the beverage industries, surpassing other companies in the industry such as Pepsi in popularity. Coca-Cola sells 1.5 billion servings every day. Coca-Cola holds strong and stable earnings. In the previous year, Coca-Cola showed an impressive revenue value of $46.542 billion, and the value is continuing to increase in the current year. Over the last decade, CocaCola has risen 44%, and during this time, the company has also paid out huge amount of cash through dividends and the stocks is currently yielding a very healthy 2.92%. On longer timeframes, Coca-Cola shares are obviously the stuff of legend. Since going public in 1978, the stock is up 4,509%. In addition, the company offers a 1.02 dividend rate. These are just few factors that makes Coca-Cola fall under Blue Chip stocks. What truly makes Coca-Cola is the company’s ability to sustain itself during recessions. During the 2008 economy downturn, when the Dow Jones industrial average dropped 504 points, CocaCola maintained strong, and even increasing in stock prices. During the time, not a single analyst advised shareholders to sell their Coco-Cola stock, because they believe that the company will not be affect by the recession. For their stable earning and stock prices, and the influence of the company in the industry, Coca-Cola is a Blue Chip Stock company.

During 2008, instead of making a huge dive, Coca-Cola stocks actually increased in share price.

http://www.google.ca/finance?client=ob&q=NYSE:KO http://ca.finance.yahoo.com/q?s=KO http://www.bluechiplist.com/coca-cola/ http://www.benzinga.com/trading-ideas/long-ideas/12/02/2385982/the-bestblue-chip-stocks-in-the-world

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Coca-Cola as an Investment Coca-Cola Company is a stock rather for the long-term investors than the day traders. Because Coca-Cola is a blue chip company, the stocks are quite stable, hence providing little risks and less return. For the past decade, Coca-Cola held a rather stable stock price, but not of high value. Currently the stocks costs $37.93/share [1], the value holds potential for increasing in the future. The company’s ability to keep up during recessions and give hopes to analysts to not drop in share price adds great value to Coca-Cola investment. The company is also consistently moving toward the better. Coca-Cola Company has just partnered with JBF Industries to Accelerate PlantBottle Plastic Packagin. Coca-Cola aims to continue bring renewable, lower-carbon plastics to the marketplace and use PlantBottleTM packaging technology in all of its plastic bottles by 2020.[2] Coca-Cola’s effort to benefit not only the company, but also the World, creates wonderful reputation for the company, and reduces the possibility of large dives in share prices. This can also help the company to move up in stock prices in the near future. For those reasons, I would definitely invest in this company by longing for a long period of time. In comparison to many other companies, Coca-Cola possesses very little risk in investment. However some potential risks the company has is being pushed down by up and coming beverage companies, or current ones such as PepsiCo, since PepsiCo is already making more revenue and has a higher share price than Coca-Cola Company.[3] However this hasnt made a big impact on Coca-Coca yet. Overall, Coca-Cola is a great opportunity to make profit over a long period of time for their steady share price and low risks.

[1]

https://www.google.ca/finance?client=ob&q=NYSE:KO http://investing.money.msn.com/investments/stock-price/?symbol=pep& [3] http://www.foodworldnews.com/articles/2394/20120930/coca-cola-partners-jbf-industries-accelerate-plantbottle.htm [2]

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Fast Grower Stocks What is a fast grower stock Fast grower stocks are ones companies in industries that are capable of increasing sales and earnings around 20% to 25% yearly. These stocks hold great potential for high returns, which in turn also hold the potential for high losses, creating a greater risk. These type of companies can one day evolve into stalwarts.

What is Apple Inc.

An example of fast grower stock is

Apple Inc. is an American multinational electronic corporation established by Steve Jobs, Steve Wozniak, and Ronald Wayne, in 1976 in Cupertino, California. The company is best known for their hardware products such as the Macintosh line of computers, the iPod, the iPhone and the iPad. The company also has many different software such iLife and Itunes. Apple is current world’s third-largest mobile phone maker after Samsung and Nokia. Apple currently has 364 retail stores in thirteen different countries as well as online Apple Store and the iTunes store. Apple holds a dominating force in the electronic industry. The company’s biggest competitors are Nokia, Samsung, and RIM in the phone industry, and Windows operating system in the computer industry. Apple and these companies show significant difference in their operating system, appearance, and functionality in their product. However it is each product’s uniqueness that makes them very popular in the industry. Apple is perhaps in the most profitable company in the electronic world with a revenue of $108.249 billion in 2011. It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012.The use of Apple products is beginning to expand into offices, schools, and home life. Many major companies are transitioning from using Windows computers into Macintosh. Apple’s other products are also setting new standards in their own industry, such as the iPod series is at the top stepping over all other brands in the mp3 world. Apple’s great success is thanks to their strong customer base. Apple does target market, it targets people. Apple products bring a different experience to every user out there. How they look at the electronic product in their hands is based on how they want to use it, Apple hold millions of ads for the users to download and use and make their experience profound. There is no age limit for Apple; people who are in their late seventies can often enjoy time on their latest iPhone. The opportunities and experiences from Apple are endless.

Apple Inc. Statistic Headquarters Location: Cupertino, California, United States Apple Inc.: AAPL (NASDAQ) Current Price: $667.10 52-week high: $705.07 52-week low: $354.24 Market capitalization value: $625.35Billion http://www.referenceforbusiness.com/history2/31/Apple-Computer-Inc.html http://ca.finance.yahoo.com/q?s=AAPL http://gigaom.com/2010/08/26/apple-doesnt-target-markets-it-targets-people/ https://www.google.ca/finance?client=ob&q=NASDAQ:AAPL

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Apple Inc (AAPL) Hits $600 Mark Only 57 Days After Hitting $400 By Paul Shea March 15, 2012

Apple Inc. (NASDAQ:AAPL) saw its share rise above $600 today as analyst continued to predict stronger returns for the company. Apple continues to rise in value even as it remains in the top spot as the NASDAQ’s most valuable company. The company’s stock price has increases dramatically year on year, and analysts think the company still has a long way to go. The high of 600 comes just one month after the company hit 500. That happened on the 13th of February last. The company hit 600 at the very beginning of trading this morning before falling back down to the 590s. It is possible there will be a more consistent bout over 600 by the end of the day. If valued at $600 per share Apple’s (NASDAQ:AAPL) the company’s entire worth is $559 billion. This is the third highest valuation in history of a Publicly Traded company. The two larger ones were Microsoft and General Electric before the dot com bubble. Neither of those company’s have made it to that level,$600 billion, again. Analysts are confident that Apple’s price will go further than that, possibly making it the highest valued company in the history of the Market. Last quarter Apple posted $13 billion dollars of a profit. This is regarded as one of the most profitable quarters by any company in history. The company is increasing in market share in the laptop and home PC market while continuing to rise in its grasp of the smartphone market. The company has utter dominance of the tablet market and unveils its new iPad this Friday to consumers. That product should strengthen the company’s tablet dominance and lead it to greater profits in the future. Morgan Stanley saidd yesterday that its analysis suggested Apple’s stock could reach to almosst $1000 in twelve months time, a number that would make them Historiy’s most valuable company.

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Why is AAPL a fast grower stock Apple stocks experiences numerous large inclines throughout the years starting from 2003. The share prices have risen over 9900% from a mere $7/share to a peak of $705.07/share in the past 10 years. In the last 52 weeks, Apple has increased its stocks price by around 100%. The market cap has grown from $148 billion in 2009, to a current $626 Bilion. These huge increase percentages definitely identify AAPL as a fast grower stock. More impressively, 57 days after AAPL hit a peak of $400/share, the stock reached a new level of $600/share. That is 50% increase in just 57 days. The prices are heavily influenced on the company’s newly released products. For example when Apple released the iPhone 5, the price rose around 7%. All these huge increase in stock prices show that Apple Inc. is a fast grower stock company.

Apple Inc. as an Investment The research shows that Apple Inc. holds strong potential for future investments. The world of technology is consistently evolving for the better and Apple Inc. has been known as the leader and the innovators in the industry. Apple Inc. has been “first” in many aspects from developing a tablet, putting all hardware into one monitor, to creating a touch screen mp3. The mastermind behind all these success is Steve Job, the man who possesses the ability to increase his company’s share price by 9900% in only 10 years.[1] The current share price of $667.10/share is staggering considering the fact that each share was worth only half as much a year ago. This shows the high return and the large growth of the company. The company’s lone phone product, the iPhone current holds 33% of the phone market share. This is impressive to the fact most other phone brands hold at least five different phone models. This displays Apple’s ability to satisfy the general markets with every one of their products, and the company’s strong customer base. [2] History has shown that AAPL stock price rises at least 5% when a new product is released, creating great opportunities to collect big profit throughout the years. AAPL share price will continue to reach new heights and surprise every investor as the company continues to develop new innovative product.[3] Apple Inc. releases products quite often, and it has been rumoured that a new iPad is on the way. I would definitely invest in Apple for those reasons. With high returns of course holds high risk. Apple Inc. is in fact in a very competitive industry with something completely new and unexpected could be released from any company any day. This could potentially push Apple’s sale down, which will directly cause the company’s stocks to decline. Other factors can cause huge declines in the share prices in the electronic industry such as lawsuits. This is exemplified with Samsung’s lawsuit for invading Apple’s patents. Because Samsung lost, the company declined by 7.7% in share price in a short week. [4] Even though the large inclines in prices for Apple looks tempting for investors, they must bare in mind that there is a potential loss. That is just the price to pay in order to make much money from a fast grower stock company. http://www.valuewalk.com/2012/03/apple-aapl-share-price-hits-600/ [1] https://www.google.ca/finance?client=ob&q=NASDAQ:AAPL [2] http://www.phonesreview.co.uk/2012/09/05/android-vs-iphone-market-share-52-against-33-percent/ [3] http://money.msn.com/technology-investment/post.aspx?post=e489601a-4f63-4478-8c0d-7c55074da262 [4] http://edition.cnn.com/2012/08/27/business/south-korea-apple-samsung/index.html

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Cyclicals Stocks What is a cyclical stock A cyclical stock is an equity security whose price is mainly affected by the digs and rises in the overall economy. These stocks are extremely sensitive to the business cycle, and it is very hard to control the earnings the company holds. Cyclical stocks typically relate to companies that sell discretionary items that consumers can afford to buy more of in a booming economy and will cut back on during a recession. The return these stocks varies based on the time of purchase, and holds a moderate to high risk.

An example of cyclical stock is

What is Ford Motors Company Ford Motor Company is an American multinational automaker founded by Henry Ford and incorporated on June 16, 1903 in Dearborn, Michigan, a suburb of Detroit. Ford is one of the oldest car companies, and one of the first to establish a middle class car model, the Model T during WWI. The founder of the company, Henry Ford discovered mass production, and production line, which helped thousands of companies to speed up the production time and cut down on costs. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. Ford owns small stakes in Mazda of Japan and Aston Martin of the United Kingdom. Ford Motor Company is the leading force in the automobile industries for years. The company’s biggest competition is General Motors Company, another American automaker located in Detroit, Michigan. General Motors overpowers Ford in terms of the number of brand as GM owns Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, and Holden. However the two companies are very similar in terms of target market, and revenue. GM holds slightly higher share price than Ford. Some of the other Ford’s competitors are industry are Nissan, Honda, and Toyota. Ford Motors has decent profitability with a revenue of $136.26 billion and an operating income of $8.681 billion. However, the company has been less profitable recently as the company dropped 57% in profit in the second quarter of 2012. Ford targets middle-class consumer that is interested in driving a sporty vehicle. The company is currently trying to position themselves as the hybrid leader in the American market. The target age is 18-50 years old, and the target income of $30-100K.

Ford Motors Company Statistic Headquarters Location: Dearborn, Michigan, United States Ford Motors Company: F (NYSE) Current Price: $9.86 52-week high: $13.05 52-week low: $8.82 Market capitalization value: $37.61Billion http://ca.finance.yahoo.com/q/co?s=F http://2ndgreenrevolution.com/features/company-index-beta/a-h/ford/ http://branddots.wordpress.com/2009/05/18/ford-focuses-on-every-target-market/ https://www.google.ca/finance?q=NYSE%3AF&ei=OoJnUKiEFozkqQGNMg http://topics.nytimes.com/top/news/business/ companies/ford_motor_company/index.html

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Worst Stock for 2009: Ford By Matt Koppenheffer January 28, 2009

Which 10 companies should you keep out of your portfolio? Find out in our special series on the Worst Stocks for 2009. Desperation can lead people to do downright silly things. Consider Illinois Gov. Rod Blagojevich’s claim that Oprah Winfrey was on his short list for Barack Obama’s Senate seat. Clearly, the man has been backed into a corner, and this was a “Hail Mary” that was thrown up with his eyes closed. With the S&P 500 down over 45% since its 2007 peak, it’s not surprising that some investors may be feeling a lot like Mr. Blagojevich. Throwing a deep ball hoping that it gets to the end zone and into the hands of the right team may seem tempting to investors who have been clobbered in 2008. There may even be stocks out there that are worth the bet. Others, however, are best kept away from, even with your trusty ten-foot pole. And Ford (NYSE: F ) is one of those. The deck is stacked The trouble with Ford’s stock is that it may be very tempting to some investors who look at the $1.94 price tag and think that it’s a nice, cheap price for a great American car maker. Even those who aren’t fooled by the company’s share price may fall prey to its tantalizingly low equity value. Is the iconic Ford Motor Company really worth less than $5 billion? After all, the company is still doing over $160 billion in revenue, and competitors Toyota (NYSE: TM ) , Honda (NYSE: HMC ) , and Daimler carry market caps of $104 billion, $85 billion, and $28 billion, respectively. The trap door with Ford is the company’s debt -- all $157 billion of it. Looking at Ford on the basis of its total enterprise value -- which is equity value plus net debt -- the company is still valued near or above the better-positioned automakers. What makes the whole situation worse is the fact that Ford is not simply a car manufacturer, it is also an auto financing company. That means that not only is the company dealing with slowing consumer spending, high legacy manufacturing costs, and tough competition from overseas manufacturers, but also with cash-strapped consumers defaulting on loans that they took out during the good times. Sure, Ford may not be Citigroup (NYSE: C ) or Bank of America (NYSE: BAC ) , writhing under an avalanche of bad financial bets, but it doesn’t need to be that bad for shareholders to suffer in 2009. It boils down to who owns the company The dealio at Ford comes down to the fact that debt holders are really the ones who own the company at this point. At the end of the third quarter, the company had a shareholder deficit of nearly $2 billion, which basically means that there are more non-equity claims against assets than there are assets. That’s bad news for shareholders because debt holders have rights and protections that will let them flick away equity holders like a paper football, if push comes to shove. In the end, I don’t totally doubt that Ford can turn itself around -- I still have faith in that American “can do” attitude. But the question is whether that turnaround can happen soon enough that there’s still some real value to the common equity. If for some reason you think Ford has to play a part in your portfolio in 2009, I’d suggest joining the team that has some legal recourse and looking at Ford’s publicly traded debt. Otherwise, head for one of the other -- preferably non-struggling international -- car companies. Or, if auto manufacturers don’t have to be on the agenda, head over to CAPS and check out some of the great five-star rated stocks such as Valero (NYSE: VLO ) and Philip Morris International (NYSE: PM ) . But before you do either, be sure to click through to CAPS and let the 125,000 member community know that you think Ford’s stock should be avoided like the plague in 2009

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Why is F a cyclical stock Ford Motors is a prime example of a company whose stocks follow the general economy’s trends. In 2001, the economy made a big dip following the 9/11 incident. In 2004, the economy entered the track onto recovery. Similarly, Ford Motors also began to climb up in share prices in 2004. Four years later, the world economy reentered a recession due to real estate problems in America. Ford Motors followed the trend and dropped over 80% in stock prices leaving the company named the worst company of 2009. At one point in the 2008/2009 recession, Ford Motor’s share price was only $1.95/ share, making the shares one of lowest out of large companies. However shortly after the recession when the economy was climbing back up, Ford Motors makes its way up to stock prices up to the peak of $18.96. The stock declines recently as the economy is is becoming slightly unstable. Ford Motors practically mimics the general economy’s trends, which ulitmately makes the company a cyclical stock.

Ford Motors as an investment

Because Ford Motors Company’s stocks follows general economy trends, they are very instable. However, this creates great opportunities for both longing and shorting the stock depending on the time of purchase. The stock is perfect for shorting when the economy is showing signs of going into a recession. Ford’s stocks will likely drop in price, giving the investor a profit. On the other hand, the stock is perfect for longing when the general economy shows sign of recovery because the stocks will follow the trend and incline in prices. Ford is currently falling behind in market shares in the automobile world. Companies such as General Motors, and Japanese companies are slowly overpowering Ford, which negatively affects the company. The company’s current share price of $9.81/share which is around $10 less than of General Motors.[1] The company also dropped in profit from $2.8 billion to $1 billion from the first quarter to second in 2012. In addition the company is not doing well in markets other than North America.[2] Therefore the future for Ford Motors as a company is not too bright. I would short the company’s stocks because of the low chances of stock price increasing due to those factors. Furthermore, the current economy is not at its prime, and is declining especially with the debt issues in Europe. The company bears much risk because the share prices are too dependent economy. If the economy makes sudden changes, it will affect Ford’s stocks largely and possibly cause investor losses.[3] Investors must follow the general closely to know times of incline and decline in order to make profit with companies such a Ford Motors. Therefore, being in the automobile industry, a cyclical stock, and dropping behind other brands in the industries, Ford Motors is a risky investment, and is better to be shorted.

http://www.worststockmarketcrashes.com/featured/ford-stock-up-757-percent-since-the-2008-2009-crash/ [1] http://www.bloomberg.com/news/2012-07-20/ford-profit-squeezed-by-excess-plant-capacity-in-europe-cars.html [2] https://www.google.ca/finance?client=ob&q=NYSE:F [3] http://topics.nytimes.com/top/news/business/companies/ford_motor_company/index.html

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“Ford Motor Company.” (F) News. N.p., 30 Sept. 2012. Web. 30 Sept. 2012. <http://topics.nytimes.com/top/ news/business/companies/ford_motor_company/index.html>. “Google Finance: Stock Market Quotes, News, Currency Conversions & More.” Google Finance: Stock Market Quotes, News, Currency Conversions & More. N.p., n.d. Web. 30 Sept. 2012. <https://www.google.ca/ finance?client=ob>. “Coca-Cola Partners with JBF Industries to Accelerate PlantBottle Plastic Packaging.” Food World News. N.p., n.d. Web. 30 Sept. 2012. <http://www.foodworldnews.com/articles/2394/20120930/coca-cola-partners-jbfindustries-accelerate-plantbottle.htm>.

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