Meeting: 21/02/2107 Present: Shelly, Sophia, Meg, Erin
Meg presented a selection of primary research from her visit to the royal opera house Meg found that the ROH caters to students, selling student tickets and providing a student service with cheaper food and drinks Shelly gave brief feedback from her interview with her ballet contact but will formally write up the content to share with the group in the next fews days Shelly and Sophia both presented ‘roughs’ - sketches showing potential ideas for illustrated posters and animated videos Initially our ideas from the last meeting included demonstrating the location of theatres in several cities around the country, however on reflection as the brief specifically focuses on the Royal Opera House our ideas should all revolve around the city of London We talked about aspects of the ROH’s existing structure that could be used within our own campaign - looking at attracting the specified target audience we concluded that using the terms ‘Royal Opera House Student’ and ‘Young Friend Membership’ would allow young professionals aged 20-30 to find the ROH more economically accessible. We all finalised the concept for our campaign: the campaign will focus on the geographic location and the economic factors of the Royal Opera House We continued to generate ideas for the poster designs - posters specific to each city advertising a bus or train journey from Leeds/Manchester/Liverpool to the ROH with the cost of travel an ticket included. Erin shared some found visual ideas, including the featured image below, which the group singled out as a good example of how we might include different elements to create a flow chart/map
Actions: All create more finalised visual ideas and digital mock ups Next meeting we will all present our own interpretations of the idea and then combine the successful elements in order to refine the idea and finalise the campaign
Date of next meeting: 24/02/2107