Meeting: 27/02/2017 Present: Megan, Sophia, Shelly
Shared our development sketches with each other and discussed the strengths and suggestions for future work. We agreed that Shelly’s motif poster with a figure (ballet dancer) pointing to different elements in the centre was clever and worked well. We also agreed that Megan’s UK map sketch looked good with little trees, mountains, boats etc. Could work really well for bus shelter ads across the country - specific to locations Megan’s sketch of the UK for bus shelter ads:
Discussed other aspects of the campaign - stickers in & around London (mini maps), leaflets with map in (put in service stations, cafes etc).
A current successful sticker idea —> Could work well as a GIF - would fit in a square format for Instagram.
Shelly & Sophia came up with the idea that we could place a ballet dancer in the centre of the circle pointing to motifs. GIF - could animate the dancer moving gracefully and the motifs move with. Shelly’s sketches of the ballerina poster & sticker
Two stickers? 1: map of London 2: ballerina pointing to motifs Potential leaflet idea - containing a map & information. Listed cities for location specific ads: (10 cities)

-Leeds -Birmingham -Manchester -Newcastle -Bristol -Falmouth -Oxford -Edinburgh -Dublin -Cardiff Snapchat & Instagram filters - location based in & around London. Shelly pointed out we could use the same ROH image from the poster to go in the snapchat filter consistent. We pointed out that the bus shelter ad for London would have to be different to the UK map in the other cities. Could use Shelly’s ballerina/motif poster. Motifs: home, bus/tube, lunch, tickets, money & ROH. GIFs for social media campaigns - little bus driving down the UK We all listed the what the campaign will include: - Bus shelter ad (UK map) - Animation / GIF for social media (circle image) - Stickers - London based (circle image) - London based bus shelter ad - Snapchat & Instagram location filters (using ROH motif from map) - Leaflet (service stations, bus & train stations, information desks (more frequent in London)
- Banners - for social media e.g. Facebook campaigns - & for the ROH website - City landmarks for map Potential roles for Erin, to be discussed:
- Leaflet containing map and info - Hashtags
Actions All brainstorm hashtags, find examples of aesthetic/style Sophia Landmark sketches for: Falmouth, Oxford, Edinburgh, Dublin & Cardiff London map sticker Shelly Ballerina poster/sticker Megan Landmark sketches for Bristol, Leeds, Birmingham, Manchester & Newcastle UK map sticker - continue developing digital mock-up