Jarrold Digital Marketing Campaign by sophie.anderson98

SOPHIE ANDERSON Brand Communication & Promotion

A brief insight into the creation of the Jarrold Digital Marketing Campaign

Jarrold Marketing Campaign

Jarrold Marketing Campaign & Event What ? After a successful pitch, my creative partner and I produced a digital marketing campaign and organised an in-store event with the aim to attract a younger

customer to the Jarrold department store. We were involved in every aspect of planning and executing the campaign from collecting and analysing research,

devising a marketing strategy, planning and directing the photoshoot, designing the promotional material to creating a social media roll out plan.

PROJECT TIMELINE TARGET AUDIENCE

The target audience for the Jarrold Youth campaign will be Generation Z, this includes any of those aged between 17-25. This group, having witnessed a world of uncer tainty (the post9/11 world, the Great Recession and changing norms), have been shaped by the times in which they were born and raised. According to Lance Shields, â&#x20AC;&#x2122;Gen Z are realists, theyâ&#x20AC;&#x2122;ve grown up in a world filled with consistent reminders of what is wrong and what needs to changeâ&#x20AC;&#x2122;. As a product of their environment, Gen Z are mature, self-directed, and resourceful, with 60% saying they want to have an impact on the world (Sparks & Honey 2017). Their revolutionary attitude shines through in their purchasing decisions as they prefer retail brands that operate in more ethical and sustainable ways. The Jarrold Youth consumer is predominately, but not limited to, Gen-Z who are based in the Norfolk area. Most will work par ttime alongside their studies therefor they have less disposable income compared with the older demographic who work full time. This means the Gen-Z customer puts more thought into higher priced purchases as they want to spend their money wisely. They expect a seamless omni channel experience from online, where they can research the product, to social media where they can research the personality of the brand, to in-store, where they can interact with the physical product.This emphasis on researching the product before purchase means it is vital for Jarrold to have a user friendly and coherent interface across all their online platforms.

Creative Portfolio

Jarrold Marketing Campaign

Pitching to the Brand

GENERATION Z

Here are some example pages of our presentation pitch. We collected both primary and secondary research on the chosen Gen-Z target audience in order to make informed strategic decisions. We proposed for the campaign to feature on the

People aged 17-25. Gen Z are realists, they’ve grown up in a world filled with consistent reminders of what is wrong and what needs to change. As a product of their environment, Gen Z are mature, self-directed and resourceful.

Jarrold Instagram, on the website as well as having subtle in-store displays to achieve a seamless omni-channel experience for the customer.

OUR OBJECTIVES

FOR THE BRAND to introduce a new generation of customers to the brand to offer wide range of choice for the young fashion customer to provide fashion that is current and is moving with the times to keep balance between the fashion-led and classic pieces

WHY INSTAGRAM?

FOR THE CUSTOMER to become aware of the variety of brands stocked by Jarrold to choose a shopping experience of a department store to value the convenience of having everything under one roof to incorporate more investment pieces into their wardrobe

% of US teenagers who consider the following social networks their favourite statista.com 2018

protecting brand's heritage and deeply ingrained values

BRAND IDENTITY

SIV

•

creating a connection between a brand and its consumer E

having the freedom to make all the decisions independently

jarroldfashion

maintaining an impeccable level of products and services

Y • COHES

putting the consumer needs at the forefront of the brand

jarroldfashion

Behind the... In-store Eve.. Norwich Str.. Personal S...

Jarrold Fashion Department

supporting brands with a purpose, whose products carry stories of people who created them

Up-to-date fashion news, chic styles and exclusive events & offers. Share your own style using #JARROLDxYOUTH www.jarrold.co.uk/JarroldxYouth

1-11 London Street, Norwich, Norfolk

ensuring highest standard and quality of goods and services across all aspects of the brand having complete control over all brand’s decisions including branding, marketing and promotion offering a variety of brands and products under one roof, many of which are exclusive in Norwich

Behind the... In-store Eve.. Norwich Str.. Personal S...

INSTAGRAM : MOBILE

IND

remaining the iconic, independent family run department store in Norwich since 1770

R • T

ADITIONAL

• T R

Jarrold Marketing Campaign

Brand and Market Analysis

THE BRIEF

SUPPORTING ASSETS

Design and pitch a digital campaign to promote the youth fashion brands that are now being stocked at Jarrold. The campaign should target the emerging Jarrold Youth customer through appropriate digital channels such as social media and the core website. Conduct thorough research into the Jarrold brand, the customer as well as the wider youth market, to help create a range of campaign assets such as image, film and written copy appropriate for both the customer and the brand.

Brand & Market Analysis

Instore Displays Following on from the Instagram strategy, we aim to bring the digital campaign instore by implementing a few minor elements, without affecting the current store experience. Our idea is to create Instagram pins/ labels and attach them to some of the Jarrold Youth pieces.That way we could highlight the brands and create desire around the products by making them appear more exclusive. It could either be placed onto the whole displays, individual products that are for example most trending at that time or even full outfits. Campaign Imagery

For The Customer

2. Choose a shopping experience of a department store

Showcasing the lookbook imagery could take various forms, such as using posters or lookbook booklets. This would be an alternative way of promoting the campaign especially to the older customers that don’t use social media but would still be interested in learning about the campaign.

3. Value the convenience of having everything under one roof

Window Displays

4. Incorporate more investment pieces into their wardrobe

1. Introduce a new generation of customers to the brand

Jarrold could start incorporating some elements that would encourage the younger audience to get inside the store.Something that would catch their attention but also something they would subconsciously acknowledge just by walking pass the store. It would make them remember the campaign, look at the Instagram page and eventually walk inside the store and make a purchase.

2. Offer wide range of choice for the young fashion customer

Influencers

3. Provide fashion that is current and is moving with the times

Another suggestion would be to invite local influencers to get to know the brands featured in the campaign and also share it both on Jarrold as well as their personal social media platforms. The brand could even invite them instore to pick their favourite outfit using the Jarrold Youth brands. They could later be put on display as their choice, which would look like a real version of the Editor’s pick from Jarrold’ website.

1. Become aware of the variety of brands stocked by Jarrold

For The Brand

4. Keep balance between the fashion-led and classic pieces

CAMPAIGN AIMS & OBJECTIVES

SWOT Analysis STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Vast Range of Products and Brands

“Traditional” Image

Younger Brands

Norwich Retailers

Jarrold offer homeware, men’s and women’s apparel, lifestyle and beauty products all under one roof, as well as having a number of cafes and restaurants in store. The department store experience creates ease for customers as they can find various products without having to go from store to store. Jarrold stocks a wide range of products and many of the brands are not available elsewhere in Norwich giving the store an advantage over competitors.

Jarrold is particualiry popular with customers aged 40 plus, an audience who have been brought up shopping with the brand and so remain loyal today. During their childhood their parents would most likely go to Jarrold to get what they needed, however now with shopping centres like Chapelfield and big brands establishing themselves in Norwich, consumers have more choice than ever. The younger generation in Norwich views Jarrold as an older brand and therefore chooses to shop elsewhere, most likely in a high street store.

Jarrold could expand their range of brands that are targeted to the younger audience and even consider having more high street labels mixed in with the high end brands so that more people would be encouraged to shop there. It should continue to stock that customers can’t find physically elsewhere in Norwich. This will entice the younger market and by coming into the store the audience will experience Jarrold’s excellent customer service and therefore will more likely to make a repeat service.

A constant threat to Jarrold are it’s competitors. These include other department stores in Norwich such as Debenhams, House of Fraser and John Lewis, as well as highstreet stores who target the younger customers including Topshop, New Look and River Island. The department stores pose threat to Jarrold as they are larger companies with bigger budgets to spend on marketing themselves to attract the younger consumer. These stores may also stock exclusive brands meaning customers have more reason to shop with them over Jarrold. The high street stores attract the younger customer with a more affordable price point, which may sway the audience who have less disposable income to shop with them.

INSTAGRAM MARKETING THE PROPOSED STRATEGY

Customer Services Within each department Jarrold have specialists who can offer their expertise and help customers find exactly what they need. On their website they say “Our staff can help you find the items to fall in love with” which shows they understand that shopping is an emotional experience for their customer. Jarrold pride themselves on their excellent customer service and give customers a personalised experience they wouldn’t find in a regular high-street store.

Ecommerce The Jarrold’s website has a professional interface appropriate for their brand personality and it’s layout is easy to navigate around as a customer. They offer all relevant information and go further by offering the history of the brand for those who are interested. All their social channels are linked on the website which makes it easy for the customer to find them on the different platforms. They offer a range of delivery methods as well as click and collect which is important as they stay competitive with other department stores who also offer this service.

Find a Voice Visibility Jarrold have successfully attracted the younger consumer to their beauty hall by offering brands such as Mac and Charlotte Tilbury. These brands are located on the ground floor and sit right at the front of the store’s glass entrance, meaning they are easily visible to consumers. Jarrold struggle to attract the younger customer to their fashion depar tment because they are located on the first floor, naturally they are less visible to consumers. As a family-run business, Jarrold can’t afford expensive campaigns to the same degree as say Debenhams, instead they rely more on online adver tisements, in-store visual merchandising and social media activity to get the word around about any changes. However their current tone-of-voice on social media feels outdated and isn’t successfully attracting their desired audience.

Social Media Engagement Jarrold is yet to find it’s right tone-of-voice for social media. The younger customer can spot pretence immediately and are only interested in brands that demonstrate authenticity. If Jarrold want to successfully win over this future consumer of luxury, they will need to make their message clear and show it through every aspect of their business.

To achieve their aim of attracting a younger market, the Jarrold fashion department needs to find their personality and a suitable tone-of-voice for their online marketing.The books department have successfully used sarcasm and humour to entertain their audience with their social media content. The fashion team at Jarrold needs to create an online persona keeping their proposed customer at the core of all their decisions.

Loss of Existing Customers With a shift in audience focus, long time consumers may feel put off by the Jarrold’s new approach. It is inevitable that with change some customers may be lost.To minimise this, the rebranding of the fashion department should be enough to attract the new audience but not so different that it is unsuitable for the Jarrold brand as a whole.

Competitive Discounts Other retailers in Norwich are public limited companies that are owned by much larger corporations. These businesses are more lucrative and so can afford to offer certain discounts e.g.Topshop offers 10% student discount and Debenhams has their Mega-week with 25% off across departments. In order to remain competitive Jarrold could offer discounts or exclusive events to attratct the younger customer, however it should be considered the effect this would have on the business’ profitability.

What is Instagram Marketing?

High Quality Imagery

Instagram Marketing refers to the different ways you can capitalise on Instagram in order to grow your following and expand your reach. Different aspects to think about; the kind of content you are posting, when you are posting it, who you are posting it for and more importantly why the audience choose to consume it. Other factors to think about; are you using hashtags? are you maintaining active? are you engaging effectively with suitable users for your brand?

The Instagram feed will feature both product shots as well as more contextual imagery e.g. showing the product in action.The imagery would be shot in various places around Norwich known to the Gen-Z audience (e.g. Visual Art Centre, Birdcage, Playhouse, The Markets) using Norfolk based creatives to celebrate the arts scene around Norwich. As well as product shots, the Instagram will have more informative text based posts to inform the audience of exclusive offers, events etc. Influencer Marketing After the success of Jarrold’s S/S 18 campaign featuring blogger Oliver Humby, we propose Jarrold could shoot collaborative content with more local fashion and beauty bloggers, the likes of Helen Anderson and Leanne Lim Walker. These images could be used across all the brands social platforms, as well as behind scenes. The content would be available for the blogger to share on their platform too, which would be great exposure for the Jarrold brand. Create a Shop-able Feed “Shopify” is the new way brands are creating a shopable Instagram feed. We propose that Jarrold create a Shopify account which you then connect to your facebook page product catalogue to link the product to the Instagram page.You are then given the feature to “Tag Products” in each post according to the range of products included in your Facebook catalog. Instagram Story & Highlights The recent “Swipe Up” feature means users can go to a link with a single swipe. Jarrold could feature a picture of a product on their Instagram Story and prompt the user to “swipe up” which will take them straight to the product page. This will help create ease for the

customer and increase traffic to the brand’s website. Jarrold could also have a collection of “Highlight” stories on their profile, the categories we propose are; Behind-The-Scenes, In-store Events, Norwich Scouted Street Style as well as the Personal Fashion Stylist’s Edit (updated each season). EXTRA POINTS TO CONSIDER Business Account Ensure that the Instagram account for the Jarrold Fashion Page is created as a business account. This means it will clearly state at the top of the profile that it is a business, making it easier for the audience to understand what it is. Posting Schedule A business Instagram account allows you to learn more about your audience with Instagram Insights. Instagram Insights is a tool that gives valuable information about your following such as where they are located, their age, their gender and when they are most active. This will allow you to create a schedule of the best times to post on Instagram which will maximise how many of your followers engage with it. Post Notifications With Instagrams recent change to a non-chronological timeline it is important to prompt users to turn on Post Notifications so that they never miss a post by the brand.

Jarrold Marketing Campaign

Audience Research & Collecting Qualitative Data

Audience Research

PRIMARY AUDIENCE RESEARCH 1. What would make you choose to shop at a department store? /F18/ The quality of the service offered is something that would make her want to shop in a department store. /F20/ Depending on the fashion brand, what they stand for as a brand, the variety of products they offer as well as the actual quality of the fabrics.

TARGET AUDIENCE

/F21/ The reason she would shop in a department store would be the convenience of have everything under one roof, which would make her shopping easier and more enjoyable. /F24/ A department store is much easier to access as it offers a variety of brands as well as a good customer service.

2. Do you shop at Jarrold and what brands do you buy from there? /F18/ Never shops at Jarrold and is not aware of what brands are being stocked in the fashion department. /F20/ She is a regular customer at the beauty floor, as it offers brands exclusive for Norwich, like MAC or Bobby Brown. Doesn’t shop at the fashion floor as most pieces she wears come from high street stores, yet she’s aware of the younger brands Jarrold offers, such as Calvin Klein.

The Jarrold Youth consumer is predominately, but not limited to, Gen-Z who are based in the Norfolk area. Most will work par ttime alongside their studies therefor they have less disposable income compared with the older demographic who work full time. This means the Gen-Z customer puts more thought into higher priced purchases as they want to spend their money wisely.

/F21/ Never shops at Jarrold. /F24/ Doesn’t shop at Jerrold frequently but she would visit the beauty floor for brands such as MAC, that cannot be found anywhere else in Norwich.

They expect a seamless omni channel experience from online, where they can research the product, to social media where they can research the personality of the brand, to in-store, where they can interact with the physical product.This emphasis on researching the product before purchase means it is vital for Jarrold to have a user friendly and coherent interface across all their online platforms.

3. How do you view Jarrold as a brand? How do you think it could be aimed more towards young people? /F18/ She thinks the brand could be more aimed

COMMUNICATING WITH GEN-Z Having a social media presence is vital

Content has to align with their values

It is important that the brand has a strong presence on social media as this medium plays a massive role in how the gen-z audience communicate and interact with each other, as well with brands. Statista found that 41.7% Of generation z audiences spend at least 1 and up to 5 hours on their phone per day on the various social media platforms (Marketing to Generation Z, 2016). This creates opportunity for Jarrold to engage with the audience online, alluding that what they offer is current, contemporary and inclusive, all traits which generation z respect and respond to. The campaign will mainly be promoted through Jarrold Instagram page and the core Website.The brand will capitalize on social media, using the various platforms to bring awareness to the campaign, encourage audiences to get involved by sharing their style using the hashtag, as well as promoting any relevant brand events. Getting the audience involved and encouraging them to express their opinions is an important part in attracting this audience, as they value when they are given the opportunity to make a difference and collaborate with brands.

67% of Gen Z are more interested in narratives and content that have realistic endings, reinforcing their need for authenticity. Gen z members are pragmatic and place making a difference in the world as a top priority. Market a product to them that’s affordable and cause-driven. (‘Marketing to Generation Z’, wgsn 2016)

It is most effective to connect through images and snackable content Gen Z wants the message to be visually digestible. Avoid using blocks of text, unnecessary details and make sure to have a succinct theme and delivery. (ideasindigital.com, 2017) Gen Z communicates with images and they multitask across 5 screens as opposed to Millennials preferring to communicate on 2 screens and via text. Gen Z’s attention spans are getting shorter as well, explaining their preference for video and images rather than text. They communicate in symbols, they speak in emoticons and emojis. The symbols provide context and create subtext for their private conversations. Text has affectively been replaced by images.

Marcie Merriman, brand strategist at wealth services firm Ernst & Young, says gen z respects a brand when it is honest and transparent about how the brand works and where it sources its products. “They’re the most self-educated generation in history,” she says. “If they have a question about something, they can immediately go to their mobile [device] and ask siri.” (‘Marketing to Generation Z’, wgsn 2016)

They want to see real people Generation z cares less about celebrity, and instead they want to be able to relate to real people (andrea bell, 2015). As oppose to exploiting the fame of an a-list celebrity, the campaign will involve various influencers and public figures who’s values genuinely align with the message of the campaign. This will include bloggers and other influencers who will be chosen selectively to ensure the campaign remains credible and authentic. Those who will be involved will also be chosen with the generation z audience in mind to ensure this group are engaged.

Capture their attention in 8 seconds or les Generation z-ers have ‘highly evolved eight-second filters’. As the first generation raised on technology, their brains have evolved to process more information at faster speeds, and so are able to handle bigger cognitive challenges. (The dingley press, 2016). This means it takes the audience up to

towards the younger generation. She associates Jarrold with older adults, ‘the older 30’s kind of customer’. Teenagers don’t have the mindset to shop in Jerrold as there isn’t any appeal and if there is, then they’re not aware of it. She thinks it’s because of the way they view themselves as a brand and present it to their customers. In her opinion, House of Fraser used to be the same before they put Benefit at the front of their store, so maybe Jarrold needs show a few more brands in their windows to make it more appealing. /F20/ She’s always seen it attracting older audience, her parents would shop there more than she personally would as they can afford it. She’s a student and being on a student budget she needs to consider if she can actually afford it. But if Jarrold did more events that would appeal to students, such as student nights like in Chapelfield or if they had more high street brands mixed in with the high end brands, a bit of what House of Fraser do, then probably more people would be encouraged to shop around a bit more. /F21/ She thinks Jarrold is a good brand, but never shops there because it’s far away compared to the other department stores like Debenhams and House of Fraser, that are easier to access. It’s also seen to be aimed more towards older people. F24/ She knows that they offer a mixed variety of brands, but wasn’t aware that they stock the brands mentioned, like Tommy Hilfiger, Calvin Klein etc. If they advertised them more, instead of going online to buy like Calvin Klein she would go to Jarrold.

4. To what extent do you choose to buy better quality clothing from a brand with a strong message/purpose rather than more affordable fast fashion items? /F18/ Would shop anywhere and rather looks for a good price but is aware that if a brand has a good message then it’d make her feel better about her consumer choices. Shoes would definitely be an item she would be willing to invest in and pay more for.

NORWICH GEN-Z FINDINGS

eight seconds for them to know if they are interested or not. Therefore, the message of the campaign needs to be communicated in a fast and efficient method to grab the audience’s attention. Gen-z expressly prefer visual platforms where images can tell stories as oppose to written word (Andrea Bell, 2015). As a result of all this their attention spans are getting shorter.

1.They value the high quality of services, the variety of products offered and the convenience of have everything under one roof, that makes shopping at a department store easier and more enjoyable.

They consume through 5 different screens

3. Most fashion pieces they wear come from high street stores, and not many are even aware of the younger brands Jarrold offers.

While millennials average three screens multitasking, gen z-ers average five: tv, phone, laptop, desktop and either a tablet or gaming device (‘Marketing to Generation Z’, 2016). This means the audience can access the same information on all five devices and they expect the user experience to be seamless across all the different platforms. The campaign should commission a team of web designers and graphic designers who will ensure the campaign has a cohesive and strong brand image on all the different social channels.

2. They rarely purchase their clothing at Jarrold but most of them are regular customers at the Beauty Hall, as it offers brands exclusive to Norwich, like MAC or Bobby Brown.

4. They associate the brand with an older customer because of their approach, and agree the brand could be more aimed on the younger generation. 5. As most of them are students, they cannot afford to shop at Jarrold regularly so incorporating student events and discounts would make shopping there more accessible. 6. If a brand has a good message then purchasing from that brand would make them feel better about their consumer choices. 7. They would choose a brand with a strong message and are willing to spend more money when looking for more investment pieces like shoes or bags. 8. If an influencer or somebody they perceive a role model is wearing something they like, they’d consider getting it or would be influenced to find something similar cause they aspire to be like them in a way.

/F20/ It depends on the item, if it’s something in particular she is looking for then she is more likely to spend more on that item. That would include makeup and handbags, for example Ted Baker.

/F18/ Follows Calvin Klein, Levi, Supreme as they offer giveaways. She’s interested in fashion so likes to see what’s trending each season. She’s drawn to that because it helps her to inspire her own personal style.

/F21/ Her purchasing decisions are more based on the price than quality so she would choose a more affordable piece regardless where it comes from.

/F20/ She mainly follows fashion brands like H&M or Topshop and if it’s branded then Ten Baker and this kind of brands. Purely cause of the content they post and her age. Normally the higher the brand and the more expensive, the more it’s aimed on older people. She’s be interested in student discounts.

/F24/ Would choose a brand that has a strong message and is willing to spend more money if she was looking for more investment pieces like shoes.

5. Are there any particular celebrities or bloggers who influence your fashion decisions? /F18/ She’s is inspired by Kylie Jenner but more her casual wear, like the hoodies and the shoe styles she wears. If she perceives her role model is wearing something she likes, she’d think of getting it as she aspires to be like them in a way. It would help to have the clothes organised into what the celebrities have worn. /F20/ Seeing a celebrity wearing a certain brand wouldn’t attract her to the brand. She’d be influenced by them to find something similar rather than buying the actual item. Doesn’t have anyone in particular but just scrolls through Instagram. /F21/ Rita Ora is a celebrity she looks to for fashion inspiration. Seeing bloggers and influencers getting involved definitely attracts her to a brand. /F24/ She follows reality show celebrities, like from Love Island or Chloe Ferry. Seeing a celebrity wearing a certain brand would definitely make her have a look but not so much attract to the brand. Only if it’s something she really likes and thinks she’d wear then she’d check it in store.

6. What fashion brands do you follow on social media and what makes you interested in their content?

/F24/ Mainly I follows quite a few pages but it’s more like celebrity endorsing brands. If she finds something she likes, it’d make her go have a look on brand’s website.

7. What makes a good window display? Is it more important to see product clearly than abstract design? /F18/ For her it has to stand out, so a clear display with the whole outfit showing would give her an outfit idea. If the brand is trying to appeal to teenagers then an abstract approach would also be successful. So a mix of the two, it has to show products but also be interesting. She thinks the current Jarrold window displays look rather bland and if the brand is trying to get younger customers in, it needs to have a bit more life given to it because it seems to be a bit forgotten about. /F20/ She likes a clear cut and a view of what the brand is trying to advertise. From a retail perspective, it sells better if it’s obvious what the main focus is. Also, if it correlates with the current fashion trends, then it actually flows nicely. The busier the background is the less is being sold cause the audience’s eyes don’t know where to look. So if it’s clear and simple, they know exactly what is being advertised. /F24/ it’s more important to clearly show the products, including some information about them. It grabs their attention and makes them interested, so it actually invites them to go you inside the shop and potentially make a purchase.

Jarrold Marketing Campaign

Promotional Assets

Digital Promotion

Physical Promotion

01/ 11/ 2018

6 – 8 pm

Jarrold Fashion Floor 1-11 London Street, Norwich

Join us for an evening of fashion and beauty at Jarrold.

JARROLDxNUA A collaboration between Jarrold and Fashion Communication students from Norwich University of the Arts Register for your place at jarrold.co.uk/evening and be entered into a prize draw to win a £100 Jarrold gift card.

Meet Norwich bloggers and hear their stories See a drag makeup tutorial with Sylvia Daze Listen to music performance by Emily Frith Try our cocktails supplied by Lullaby Inc

Calvin Klein, Tommy Hilfiger, Esprit, Vero Moda, Only, Bobbi Brown, MAC and more!

20% off selected Fashion 10% off selected Beauty Exclusive discounts 01/ 11/ 2018 6 – 8 pm

Meet Norwich bloggers and hear their stories See a drag makeup tutorial with Sylvia Daze Listen to music performance by Emily Frith Try our cocktails supplied by Lullaby Inc

Join us for an evening of fashion and beauty at Jarrold.

JARROLDxNUA

Jarrold Fashion Floor 1-11 London Street, Norwich

A collaboration between Jarrold and Fashion Communication students from NUA.

20% off selected Fashion 10% off selected Beauty

Calvin Klein, Tommy Hilfiger, Esprit, Only, Vero Moda, Bobbi Brown, MAC and more!

@jarroldfashion

Visit our website www.jarrold.co.uk

Find the campaign #JARROLDxNUA

Jarrold Marketing Campaign

Event & Campaign Response

The Event

Campaign Response As a result of the online campaign and in-store event the Jarroldâ&#x20AC;&#x2122;s Instagram engagement increased by 150%

28.5k users saw the campaign imagery and event related posts on Instagram 22% of Jarroldâ&#x20AC;&#x2122;s followers engaged with every campaign post

Jarrold Marketing Campaign

Campaign Imagery

Creative Portfolio

Campaign Imagery

Jarrold Marketing Campaign

Campaign Imagery

Creative Portfolio

Campaign Imagery