sophie bailey
GRAPHIC DESIGNER + STORYTELLER 2018–2019
SELECTED WORK
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THORVALDSENS MUSEUM EVERLANE
JUNE 2018
MAY 2019
WALLA WALLA FAIR AND FRONTIER DAYS
MARCH 2019
CLIMBING WALL CLUB
MARCH 2019
MIDNIGHT OIL SOAP COMPANY
FEBRUARY 2019
ASWWU
FEBRUARY 2019
BLUE MOUNTAIN ACTION COUNCIL THE ATLAS
MARCH 2019
JUNE 2019
Thorvaldsens Museum
A new visual identity created for one of Copenhagen’s art museums.
01
Thorvaldsens Museum Denmark—a new visual identity. Thorvaldsens Museum is a sculptural museum in Copenhagen, Denmark, featuring the only entire collection of sculptor Bertel Thorvaldsen.
Thorvaldsens Museum
THORVALDSENS MUSEUM—06/07
0 1 2 Temporary exhibition facilities Toilets Cloakroom
Thorvaldsen’s personal possessions Sculptural technical process Early portrait busts
Thorvaldsens Museum shop Information Tickets Main entrance
Thorvaldsen’s personal possessions Sculptural technical process Early portrait busts
Permanent exhibitions Stair access
Collection of antiquities Collection of paintings
THORVALDSENS MUSEUM—08/09
Problem. The museum’s visual identity was outdated and applied in an inconsistent way. The logo and few supporting materials that were available did not appeal to the younger demographic. Design process. The new visual identity, inspired by the mosaics and tiles found within the museum, seeks to communicate the idea that Thorvaldsens is a rare gem within Copenhagen. The visual identity reflects the museum’s historical charm while engaging the audience in a contemporary way.
Scope. This identity reaches across wayfinding signage, advertising materials, merchandise, brand collateral, and a variety of other printed materials. This project was created in close connection with a museum representative, but was not commissioned or implemented by the museum.
THORVALDSENS MUSEUM—10/11
Photo courtesy of Everlane.
Everlane
A poster campaign concept and design for an upcoming shoe launch.
02
Everlane—a poster campaign. Everlane is a clothing retailer based in San Francisco that was founded to sell basic, stylish apparel with transparent pricing.
Everlane
EVERLANE—14/15
EVERLANE—16/17
Prompt. Create a wild campaign to advertise the new Square Toe Slingback using the Everlane brand assets. Design process. The geometric, clean characteristics of the shoe prompted a poster system based on a simple grid that allowed for bold and varied layouts. The goal of the campaign was to highlight the unique, square shape of the new shoe.
Scope. The intended use for this campaign is to advertise for a hypothetical shoe launch through a print medium. This project was created in connection with an Everlane representative, but was not commissioned or implemented by the retailer.
Walla Walla Fair and Frontier Days
A team effort in developing a comprehensive marketing strategy and advertising campaign for the upcoming summer fair.
03
Walla Walla Fair and Frontier Days—a marketing strategy and advertising campaign. The Walla Walla Fair and Frontier Days is a summer event destination in Walla Walla, Washington, featuring rodeos, horse shows, barrel races, and other arena events.
Walla Walla Fair and Frontier Days
Prompt. As project manager and lead creative, my task was to organize all marketing strategy efforts and provide art direction for the campaign identity.
WALLA WALLA FAIR AND FRONTIER DAYS—20/21
Jane Doe Fair sponsor since 2004
#allshapesandsizes #wallawallafair2019 #WWFair2019
WALLA WALLA FAIR AND FRONTIER DAYS—22/23
Design process. I developed a bold, friendly campaign identity that would attract visitors and be easily understandable by a broad range of demographics. Bright colors and playful character illustrations were created to draw an emotional connection between the viewer and the upcoming fair event.
WALLA WALLA FAIR AND FRONTIER DAYS—24/25
Scope. This identity reached across a diverse range of platforms, from advertising signage and social media marketing, to merchandise and a project lookbook. The goal of this project was to advertise throughout the Walla Walla Valley prior to the summer event. This project was created in close connection with a WWFFD representative and is intended to be implemented.
Photo courtesy of Walla Walla University Marketing and Enrollment Services.
Climbing Wall Club
A logo design inspired by the outdoors.
04
Climbing Wall Club—a logo design. The Climbing Wall Club, one of the various clubs on the Walla Walla University campus, seeks to bring climbers of all abilities together and to foster a culture of learning and fun.
Climbing Wall Club
WWU CLIMBING WALL CLUB—28/29
Problem. The club needed a timeless, easily recognizable logo that could be used to advertise events and stimulate curiosity about the club. Design process. The need for a recognizable logo yielded a design process that utilized common climbing symbols. The shape is inspired by iron-on National Park patches and was created with the intention of being easily transferred on stickers and t-shirts to promote the club.
Scope. The intended use for this logo is that it reach across merchandise that could be available to club members and other students.
Midnight Oil Soap Company
A refreshed logo and new organizational system developed for a local soap company.
05
Midnight Oil Soap Company—a logo design and packaging suite. Midnight Oil Soap Company is a small beauty and skin care business in Walla Walla, Washington. The company uses 100% all-natural products and strives to provide handcrafted, healing alternatives to today’s beauty care market.
Midnight Oil Soap Company
est.
1996
MIDNIGHT OIL S OAP CO M PAN Y
MIDNIGHT OIL SOAP COMPANY—32/33
MIDNIGHT OIL
Problem. The store used more than one logo across it’s products and did not have a unified labeling system. Design process. I developed a refreshed and consistent brand identity with a clear organizational system to streamline the labeling and packaging process. The aim of my process and design was to reflect craftsmanship, natural ingredients, organic products, and simple combinations, all of which are core values of Midnight Oil.
Scope. The intended use for this redesign is that it be implemented across all product labeling and marketing materials. This project was created in close connection with the Midnight Oil owner, but was not implemented.
MIDNIGHT OIL SOAP COMPANY—34/35
Photo courtesy of ASWWU Photo.
ASWWU
Logo designs created for the yearly student association’s advertising and merchandise.
06
ASWWU—a visual identity and marketing logos. ASWWU is the Associated Students of Walla Walla University, and aims to improve the quality of life for all students on the WWU campus.
ASWWU
ASWWU—38/39
Prompt. Each year, ASWWU produces a unique identity that is used on promotional and marketing materials throughout the year.
Design process. The badge I developed pays homage to the university’s mascot, a wolf, and is inspired by retro, outdoor badges. The temporary nature of this logo, as it will be updated each year to come, allowed me to cater to the current trends appreciated and worn by the students.
In addition to the annual visual identity, I developed logos for various events on campus to help raise awareness of the events and to create opportunities to give students free merchandise. Included here are the logos developed for Spring Jam, an outdoor music event featuring students, and the All Creatures ASWWU EP, a student-produced worship album.
Scope. The yearly logo was used on merchandise, social media handles, email marketing, and other marketing avenues. The various event logos were used for advertisements and merchandise.
ASWWU—40/41
Blue Mountain Action Council
Design solutions for a nonprofit organization in need of a brand refresh.
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Blue Mountain Action Council—a new visual identity. BMAC is a nonprofit organization in Walla Walla, Washington that seeks to cultivate innovative services, in partnership with the community, to empower low-income people to meet their vital needs and achieve self-sufficiency.
Blue Mountain Action Council
BLUE MOUNTAIN ACTION COUNCIL—44/45
Food Distribution
Pro Bono Program
Housing Program
Energy Assistance
Building thriving communities.
Problem. The company was in need of a refreshed logo that reflected their professionalism and relevance in the community, so they could better communicate with their clients. Design process. I worked as Creative Director, alongside another classmate, to provide a brand analysis and total rebrand that provided them with effective communication materials to better reach their clients. The design process, led by a refining of their mission, aimed to tell the story that, when it comes to BMAC, there is more than meets the eye; it has a broad and deep reach in the community.
BLUE MOUNTAIN ACTION COUNCIL—46/47
Scope. We provided BMAC with a logo redesign and complete visual identity, a suite of promotional cards, an updated business system, and a comprehensive style guide to ensure the new brand is maintained. This project was created in close connection with a BMAC representative with the intention of it being implemented. However, official approval has not yet been granted.
Appointment Reminder Meeting with: Mon. Date:
Tues.
Wed.
Thurs. Time:
Blue Mountain Action Council Building thriving communities.
Fri.
Sat.
Sun. a.m./p.m.
The Atlas
A rebrand and complete visual identity for a campus coffee shop.
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The Atlas—a rebrand and visual identity. The Atlas is a student-run, specialty coffee house born out of a desire to foster community through inclusivity, a warm atmosphere, and quality coffee. Situated on the Walla Walla University campus, The Atlas exists as a campus home.
The Atlas
THE ATLAS—50/51
Problem. The brand lacked a complete visual identity system and a logo that communicated their professionalism and high quality. The brand message was confusing to students due to its use of outdated and misleading imagery.
THE ATLAS—52/53
Design process. The design process was led by the goal of paying homage to the nostalgic and vintage spirit of The Atlas and the playfulness, personality, and creativity evident in the student-baristas, the student-visitors, and the company’s desire to innovate and improve— essentially, the old and the new. That process eventually yielded the flexible color palette, playful illustrations, and bold typography used throughout the design system. The handcrafted logomark captures the rustic, natural, and organic feel of the coffee house, while providing the professionalism, clarity, and flexibility that the company desired.
THE ATLAS—54/55
Scope. This identity reaches across internal brand materials, signage, merchandise, and marketing materials. The implementation of the brand was initiated at a launch event and will continue to be implemented in the coming school year. 6 N COLLEGE AVE / COLLEGE PLACE, WA
SINCE 2011
ESPRESSO
SYRUPS 8 oz./12 oz./16 oz.
Espresso ............................................................... 2.5
Chocolate
Gibraltar ............................................................. 3.25
Vanilla
Macchiato ................................................................ 3
Caramel
Cappuccino ....................................................... 3.25
Lavender
Americano ............................................. 2.5/2.5/2.5
Lemon
Latte ........................................................3.75/4/4.25
Honey
Mocha ................................................ 4.25/4.5/4.75
EXTRAS COFFEE
Add syrup ................... .25
Pour over ........................................................... 3.75 Drip coffee .............................................................. 2 French Press .......................................................... 2
Add shot .......................... 1 Add honey .................. .25 Guest coffee .............. .25 Single origin .............. .25
TEA AND COCOA
MODIFIERS
Chai latte ................................................. 4/4.25/4.5 Dirty chai ................................................ 5/5.25/5.5 Bowl of Soul .......................................... 3.5/4/4.25
Soy milk/breve ............ .5 Oat milk ....................... .65
London Fog ............................................ 3/3.25/3.5
Please ask about our seasonal beverages.
Hot tea ..................................................... 2/2.25/2.5 Hot cocoa ......................................... 3.25/3.5/3.75
*
Syrups subject to change.
Our promise Our goal is to improve your day with quality coffee. If you are unsatisfied with your experience, let us remake your drink or give you a free beverage voucher.
@THEATLAS ASWWU.COM/THEATLAS
MERCHANDISE The Atlas tee ............................................... $25 The Atlas sticker .......................................... $2 The Atlas emblem sticker .......................... $2 The Atlas pour button ................................. $1
SOPHIE BAILEY
PORTFOLIO 2018—2019
SOPHIEBAILEYDESIGN.COM DRIBBBLE.COM/SOOBAILEY
SOPHIEBAILEYDESIGN@GMAIL.COM +1 971 645 9759
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