FINAL graze boards.

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POSTAGE PAID GB TW 30519

BOLLYWOOD BLEND

TROPICAL DAIQUIRI

1 OFFICE TOWER LONDON W1CH 9AP UNITED KINGDOM

WORKING LUNCH

graze

graze

WORKING

FOR...

nature

graze nature

WELLBEING

WORKING

WORKING

FOR...

HEALTHY

HEART

graze

HONEYCOMB FLAPJACK

WOR K ING

WORKING FOR... ENERGY

graze

APPETITE

graze nature

A

nature delivered

delivered

CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA

delivered

FOR...

nature delivered

delivered

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LUNCH

3

5

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6

graze WOR K ING

graze WOR K ING

LUNCH

LUNCH

Nutritional information can be found printed on inside lid Made from sustainable forests, biodegradable and 100% recyclable

THE CONTENTS OF THIS BOX ARE NOT SUITABLE FOR PEOPLE WITH NUT ALLERGIES AND SOME FOODS MAY BE UNSUITABLE FOR YOUNG CHILDREN, SO PLEASE TAKE CARE.

POSTAGE PAID GB TW 30519

Please reuse and recycle

1 OFFICE TOWER LONDON W1CH 9AP UNITED KINGDOM

THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.

THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.

The Working Lunch works by four key values to create this balance:

The Working Lunch works by four key values to create this balance:

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Appetite Energy Healthy heart Wellbeing

THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day. The Working Lunch works by four key values to create this balance:

11

DELIVERABLES The Graze Working Lunch box and deliverables aim to visually communicate the brand in a bold, crisp, and minimal aesthetic with a range of outcomes including a promotional printed mailshot as well as the internal box items which are visually consistent to the overall brand and identity.

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FOR MORE INFORMATION ABOUT GRAZE WORKING LUNCH

Graze Working Lunch @grazeworklunch

SOPHIE WILSON CHARLIE CROSBY

1. GRAZE WORKING LUNCH PROMOTIONAL BOX DESIGN 2. GRAZE WORKING LUNCH SNACK POT LIDS 3. GRAZE WORKING LUNCH PROMOTIONAL BOX STICKER SEAL 4. PROPOSED GRAZE WORKING LUNCH PROMOTIONAL MAILSHOT DESIGN 5. GRAZE WORKING LUNCH NAPKIN 6. GRAZE WORKING LUNCH BAMBOO FORK

graze WOR K ING

LUNCH


POSTAGE PAID GB TW 30519

graze WOR K ING

LUNCH

graze WOR K ING

1 OFFICE TOWER LONDON W1CH 9AP UNITED KINGDOM

LUNCH

HOME|ABOUT|ORDER

WORKING LUNCH

THE

graze HOME|ABOUT|ORDER

What’s in your box?

graze NEWS DELIVERED

g

graze nature

graze OFFERS

delivered

graze CONNECTED

3

graze WOR K ING

LUNCH

graze WOR K ING

HOME|ABOUT|ORDER

LUNCH

HOME|ABOUT|-ORDER

31 WELL BEING

HEALTHY HEART

BROWSE OUR RANGE

CALENDAR

g APPETITE

ENERGY

FEED A FRIEND

YOUR ACCOUNT

1

2

4

SOPHIE WILSON CHARLIE CROSBY

CONCEPT

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The Graze Working Lunch promotion is targeted at 18-30 year old working professionals with busy, working lives in order to help towards a healthy, balanced lifestyle and diet. For this to be achieved with ease, Graze Working Lunch vending machines will be placed in office environments, as well as promotional sales stalls in city venues (such as train stations) to cover a range of commuter/employee market areas in central business districts.

1. ONLINE INFORMATION AND ORDERING APP SERVICE 2. GRAZE WORKING LUNCH VENDING MACHINES FOR OFFICES 3. GRAZE WORKING LUNCH PROMOTIONAL BOX DESIGN 4. GRAZE WORKING LUNCH VENDING STALL FOR CITY LOCATIONS

graze WOR K ING

LUNCH


graze WOR K ING

LUNCH

HOME|ABOUT|ORDER

graze WOR K ING

LUNCH

graze

HOME|ABOUT|ORDER

nature

BRAND/IDENTITY One of the ma jor focuses of the Graze Working Lunch promotion is to create a strong, consistent visual brand that would be instantly recognisable across a wide range of product deliverables. A minimal three colours (plus stock) has been used across the range of promotional and informative media to ensure that the visual identity is bold and consistent. The addition of the autumnal colour palette is in keeping with the natural wholesomeness and warmth of the brand that could also be used outside of the Working Lunch promotion.

delivered

graze

1

WOR K ING

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LUNCH

SOPHIE WILSON CHARLIE CROSBY

1. WEBSITE HOMEPAGE FOR SMARTPHONE 2. GRAZE REVISED BRAND LOGO 3. GRAZE WORKING LUNCH PROMOTIONAL LOGO FOR DIGITAL MEDIA

graze WOR K ING

LUNCH


graze ze THE

graze WOR K ING

LUNCH

HOME|ABOUT|ORDER

FEED YOUR FRIENDS

1

WORKING LUNCH

1

APPETITE ENERGY HEALTHY HEART WELLBEING THE EASY WAY FOR A BALANCED, HEALTHY MEAL

FOR MORE INFORMATION ABOUT GRAZE WORKING LUNCH

Graze Working Lunch

Your friends can try graze for free! Find out more at graze.com/friends (see link below). For every friend who signs up with your code, we’ll give you the chance of donating £1 to the graze school of farming in Uganda (Reg Charity No. 1102474) or getting £1 off the cost of your next box.

@grazeworklunch

HOME|ABOUT|ORDER

GRAZE.COM/FRIENDS

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3

SOPHIE WILSON CHARLIE CROSBY

PROMOTION

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Throughout the Graze Working Lunch promotional campaign, digital and interactive online media will be a great influence on the advertising outcomes and message distribution. We believe this adheres to the environmental ethos of the company, whilst also reflecting the digital ordering service, as well as providing a cost effective incentive of information sharing.

1. GRAZE WORKING LUNCH WEBSITE 2. FACEBOOK AND TWITTER ACCOUNTS FOR THE GRAZE WORKING LUNCH PROMOTIONAL CAMPAIGN RECEIVING INSTANT NEWS UPDATES AND LATEST NEW PRODUCTS 3. SUBSCRIBABLE NEWSLETTER “THE GRAZE” IN CONTEXT (AVAILABLE IN A RANGE OF DIGITAL/EMAIL FORMATS)

graze WOR K ING

LUNCH


THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG

#F9A03E #9A6733

QUICKSAND LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ

#FFFFFF

QUICKSAND BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ 1

THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG

graze WOR K ING

THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG

LUNCH

HOME|ABOUT|ORDER

QUICKSAND BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 2

SPECIFICATIONS The Graze Working Lunch promotional campaign maintains a strong, visual consistency throughout the range of print and digital outcomes, with a minimal three colour plus stock colour palette and a consistent use of the typeface family ‘Quicksand’, which is used in Light, Book, and Bold varieties.

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SOPHIE WILSON CHARLIE CROSBY

1. COLOUR PALETTE HEX CODES USED THROUGHOUT GRAZE WORKING LUNCH PROMOTIONAL DESIGNS (CMYK PROCESS PRINT COLOURS) 2. GRAZE WORKING LUNCH BRANDING IN CONTEXT 3. QUICKSAND TYPEFACE USED THROUGHOUT GRAZE WORKING LUNCH PROMOTIONAL DESIGN/BRANDING

graze WOR K ING

LUNCH


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