POSTAGE PAID GB TW 30519
BOLLYWOOD BLEND
TROPICAL DAIQUIRI
1 OFFICE TOWER LONDON W1CH 9AP UNITED KINGDOM
WORKING LUNCH
graze
graze
WORKING
FOR...
nature
graze nature
WELLBEING
WORKING
WORKING
FOR...
HEALTHY
HEART
graze
HONEYCOMB FLAPJACK
WOR K ING
WORKING FOR... ENERGY
graze
APPETITE
graze nature
A
nature delivered
delivered
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
delivered
FOR...
nature delivered
delivered
2
LUNCH
3
5
4
6
graze WOR K ING
graze WOR K ING
LUNCH
LUNCH
Nutritional information can be found printed on inside lid Made from sustainable forests, biodegradable and 100% recyclable
THE CONTENTS OF THIS BOX ARE NOT SUITABLE FOR PEOPLE WITH NUT ALLERGIES AND SOME FOODS MAY BE UNSUITABLE FOR YOUNG CHILDREN, SO PLEASE TAKE CARE.
POSTAGE PAID GB TW 30519
Please reuse and recycle
1 OFFICE TOWER LONDON W1CH 9AP UNITED KINGDOM
THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.
THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.
The Working Lunch works by four key values to create this balance:
The Working Lunch works by four key values to create this balance:
-
Appetite Energy Healthy heart Wellbeing
THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day. The Working Lunch works by four key values to create this balance:
11
DELIVERABLES The Graze Working Lunch box and deliverables aim to visually communicate the brand in a bold, crisp, and minimal aesthetic with a range of outcomes including a promotional printed mailshot as well as the internal box items which are visually consistent to the overall brand and identity.
1|5
FOR MORE INFORMATION ABOUT GRAZE WORKING LUNCH
Graze Working Lunch @grazeworklunch
SOPHIE WILSON CHARLIE CROSBY
1. GRAZE WORKING LUNCH PROMOTIONAL BOX DESIGN 2. GRAZE WORKING LUNCH SNACK POT LIDS 3. GRAZE WORKING LUNCH PROMOTIONAL BOX STICKER SEAL 4. PROPOSED GRAZE WORKING LUNCH PROMOTIONAL MAILSHOT DESIGN 5. GRAZE WORKING LUNCH NAPKIN 6. GRAZE WORKING LUNCH BAMBOO FORK
graze WOR K ING
LUNCH
POSTAGE PAID GB TW 30519
graze WOR K ING
LUNCH
graze WOR K ING
1 OFFICE TOWER LONDON W1CH 9AP UNITED KINGDOM
LUNCH
HOME|ABOUT|ORDER
WORKING LUNCH
THE
graze HOME|ABOUT|ORDER
What’s in your box?
graze NEWS DELIVERED
g
graze nature
graze OFFERS
delivered
graze CONNECTED
3
graze WOR K ING
LUNCH
graze WOR K ING
HOME|ABOUT|ORDER
LUNCH
HOME|ABOUT|-ORDER
31 WELL BEING
HEALTHY HEART
BROWSE OUR RANGE
CALENDAR
g APPETITE
ENERGY
FEED A FRIEND
YOUR ACCOUNT
1
2
4
SOPHIE WILSON CHARLIE CROSBY
CONCEPT
2|5
The Graze Working Lunch promotion is targeted at 18-30 year old working professionals with busy, working lives in order to help towards a healthy, balanced lifestyle and diet. For this to be achieved with ease, Graze Working Lunch vending machines will be placed in office environments, as well as promotional sales stalls in city venues (such as train stations) to cover a range of commuter/employee market areas in central business districts.
1. ONLINE INFORMATION AND ORDERING APP SERVICE 2. GRAZE WORKING LUNCH VENDING MACHINES FOR OFFICES 3. GRAZE WORKING LUNCH PROMOTIONAL BOX DESIGN 4. GRAZE WORKING LUNCH VENDING STALL FOR CITY LOCATIONS
graze WOR K ING
LUNCH
graze WOR K ING
LUNCH
HOME|ABOUT|ORDER
graze WOR K ING
LUNCH
graze
HOME|ABOUT|ORDER
nature
BRAND/IDENTITY One of the ma jor focuses of the Graze Working Lunch promotion is to create a strong, consistent visual brand that would be instantly recognisable across a wide range of product deliverables. A minimal three colours (plus stock) has been used across the range of promotional and informative media to ensure that the visual identity is bold and consistent. The addition of the autumnal colour palette is in keeping with the natural wholesomeness and warmth of the brand that could also be used outside of the Working Lunch promotion.
delivered
graze
1
WOR K ING
3|5
2
3
LUNCH
SOPHIE WILSON CHARLIE CROSBY
1. WEBSITE HOMEPAGE FOR SMARTPHONE 2. GRAZE REVISED BRAND LOGO 3. GRAZE WORKING LUNCH PROMOTIONAL LOGO FOR DIGITAL MEDIA
graze WOR K ING
LUNCH
graze ze THE
graze WOR K ING
LUNCH
HOME|ABOUT|ORDER
FEED YOUR FRIENDS
1
WORKING LUNCH
1
APPETITE ENERGY HEALTHY HEART WELLBEING THE EASY WAY FOR A BALANCED, HEALTHY MEAL
FOR MORE INFORMATION ABOUT GRAZE WORKING LUNCH
Graze Working Lunch
Your friends can try graze for free! Find out more at graze.com/friends (see link below). For every friend who signs up with your code, we’ll give you the chance of donating £1 to the graze school of farming in Uganda (Reg Charity No. 1102474) or getting £1 off the cost of your next box.
@grazeworklunch
HOME|ABOUT|ORDER
GRAZE.COM/FRIENDS
2
3
SOPHIE WILSON CHARLIE CROSBY
PROMOTION
4|5
Throughout the Graze Working Lunch promotional campaign, digital and interactive online media will be a great influence on the advertising outcomes and message distribution. We believe this adheres to the environmental ethos of the company, whilst also reflecting the digital ordering service, as well as providing a cost effective incentive of information sharing.
1. GRAZE WORKING LUNCH WEBSITE 2. FACEBOOK AND TWITTER ACCOUNTS FOR THE GRAZE WORKING LUNCH PROMOTIONAL CAMPAIGN RECEIVING INSTANT NEWS UPDATES AND LATEST NEW PRODUCTS 3. SUBSCRIBABLE NEWSLETTER “THE GRAZE” IN CONTEXT (AVAILABLE IN A RANGE OF DIGITAL/EMAIL FORMATS)
graze WOR K ING
LUNCH
THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG
#F9A03E #9A6733
QUICKSAND LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ
#FFFFFF
QUICKSAND BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ 1
THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG
graze WOR K ING
THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG
LUNCH
HOME|ABOUT|ORDER
QUICKSAND BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 2
SPECIFICATIONS The Graze Working Lunch promotional campaign maintains a strong, visual consistency throughout the range of print and digital outcomes, with a minimal three colour plus stock colour palette and a consistent use of the typeface family ‘Quicksand’, which is used in Light, Book, and Bold varieties.
5|5
3
SOPHIE WILSON CHARLIE CROSBY
1. COLOUR PALETTE HEX CODES USED THROUGHOUT GRAZE WORKING LUNCH PROMOTIONAL DESIGNS (CMYK PROCESS PRINT COLOURS) 2. GRAZE WORKING LUNCH BRANDING IN CONTEXT 3. QUICKSAND TYPEFACE USED THROUGHOUT GRAZE WORKING LUNCH PROMOTIONAL DESIGN/BRANDING
graze WOR K ING
LUNCH