Brief 11

Page 1

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Semester

1

Module Title

FINAL MAJOR PROJECT

Doc. Code

OUGD303

06

Brief/Session/Document Title Ross Neil Video Editor Brief Develop the brand identity for freelance video editor, Ross Neil, with a clean, minimalistic approach that reflects his own work and existing portfolio, as well as specifically targeting those within similar aesthetic and visual direction within the industry. The branding must be visually translated across both print and digital formats, giving consideration throughout the client’s restrictive budget and time constraints. Background / Considerations Consider the client’s existing design portfolio, along with the contemporary nature of the industry to influence outcomes and design/concept generation for the brand logo, with a nature of versatility to ensure it can be applied across a range of varying print and digital design media. Mandatory Requirements -

Research the existing brand and brand identity briefs within the film and video editing industry and how the client’s brand and application can most effectively stand out against his working design contemporaries.

Deliverables -

Business cards Letterheads Compliment slips Envelopes Website proposal Twitter / LinkedIn (Social Media)

Studio Deadline

Module Deadline

29 May 2013, 1PM

29 May 2013, 1PM

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


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