BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Semester
1
Module Title
DESIGN PRACTICE III
Doc. Code
OUGD301
06
Brief/Session/Document Title Jessie Leong Photography Brief Develop a range of digital and printed brand outcomes to help promote the personal and professional photographic portfolio of BA (Hons) Photography Leeds College of Art degree student, Jessie Leong, visually communicating her contemporary high fashion and editorial design portfolio. Background / Considerations Consider ways in which to visually communicate Jessie Leong’s photographic portfolio, influenced by high- fashion and fine art within a restricted student budget and time constraints in regards to the module deadline, whilst also remaining faithful to existing photographic branding to show the client’s place within the industry without alienation, yet standing out against her contemporaries. Both print and digital brand outcomes should be considered and presented for a consistent and thorough brand range to present Jessie’s portfolio in a professional and appropriate way as she seeks work and industry experience throughout her degree programme and at the time of graduation. Mandatory Requirements -
Cost/economic value Industry standards for branding and visual communication Unit price/consideration for time constraints in professional print.
Deliverables Custom logo design Portfolio (Digital & Printed) Online networking/Website proposal Business cards & Printed stationary (compliment slips, letterheads, envelopes) Printed sample pack/Cover letter
Studio Deadline
Module Deadline
December 12, 2012
December 12, 2012
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.