Brief 2

Page 1

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Semester

1

Module Title

FINAL MAJOR PROJECT

Doc. Code

OUGD303

06

Brief/Session/Document Title Hannah Crowson Wedding Planner Brief Design a range of both digital and print collateral to help promote the independent start-up business of wedding planner and decorator, Hannah Crowson, with a contemporary and industry- appropriate brand and brand identity, which help to establish Hannah’s practice and professionalism within the industry. Background / Considerations Develop a body of brand print and web-based design collateral that reflects Hannah’s bespoke wedding planning and decoration freelance business with a considered, high-end design outcome and finish, reflecting both her ambitions and originality of her concepts and existing work portfolio, along with the quality and attention to detail that is appropriate and expected from contemporary bride, grooms and wedding parties in the high lucrative and rewarding wedding industry within both a national and global context. Mandatory Requirements -

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Research the existing market and the development of brands within the wedding and wedding planner industry to both influence and ensure originality in the design outcomes produced. Ensure that consideration for a restricted, start-up business is taken into account and maintained throughout the design developments, and, in particular, through printed outcomes.

Deliverables -

Business cards Letterheads Envelopes Leaflets / Flyers Website Facebook account Twitter account Instagram account Pinterest account Email signature Logotype stamp


Studio Deadline

Module Deadline

29 May 2013, 1PM

29 May 2013, 1PM

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


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