BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Semester
1
Module Title
DESIGN PRACTICE III
Doc. Code
OUGD301
06
Brief/Session/Document Title Orange Juice ‘Rip It Up’ Reunion Tour Promotion Brief Design a range of both printed and digital promotional material for the hypothetical reunion tour of 1980’s indie- rock innovators, Glaswegian band, ‘Orange Juice’ in their 2013 ‘Rip It Up’ tour of the United Kingdom. Background / Considerations -
Potential design processes and outcomes. Research history of the band and discography for programme and editorial designs (print and web). Research gig locations throughout the United Kingdom, along with average gig prices, memorabilia sold, etc. Research existing designs for the band- record sleeves, album covers, Graphic Design, etc. Consider audience- promoting to existing 1980’s- era fans, and new, contemporary audiences.
Mandatory Requirements -
-
-
Research existing promotional design for gigs/music festivals. Research 1980’s Graphic Design and the influence of Orange Juice’s record cover art. Research extensive history and background of the band. Research venues and promotional media designed throughout the United Kingdom. Consider retail value of products for a profitable mark- up of merchandise sold.
Deliverables -
-
Printed programme for audience members and memorabilia (t-shirts/badges/Live tour CD) Printed advertising posters/banners/flyers Web- based advertising posters/e-flyers Gig tickets Gig wristbands Website (ticket purchasing, tour dates and venues, news, events) Web design for social media (Twitter, Facebook, etc.)
Studio Deadline
Module Deadline
June 2013 (TBC)
June 2013 (TBC)
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.