BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Semester
1
Module Title
DESIGN PRACTICE III
Doc. Code
OUGD301
06
Brief/Session/Document Title Jessie Leong Photography Brief Develop a contemporary and visually communicative brand identity for Leeds College of Art BA (Hons) Photography student, Jesssie Leong, with a range of both print and digital design outcomes. Background / Considerations - Potential design processes and outcomes - Research existing photography branding, and create a SWOT analysis of Jessie’s contemporaries - Research Jessie’s existing photography portfolio and appropriate means of branding and visual communication through both print and digital design outcomes - Time management through a live brief - Consider appropriate means of promotion for the industry (networking/print, etc.) - Budget (may effect quality/quantity of outcomes produced) Mandatory Requirements - Discuss deliverable specifications - Consider budget limitations - Create schedule/plan for required product outcomes - Research the industry (branding) and the client’s contemporaries
Deliverables -
Print- based stationary branding (business cards, letterheads, invoices) Print and digital portfolio Website and online presence Overall brand identity (logo, typeface)
Studio Deadline
Module Deadline
June 2013 (TBC)
June 2013 (TBC)
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.