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LEEDS UNIVERSITY UNION BALLET SOCIETY
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BRIEF/CONCEPT Develop the print collateral for the Leeds University Union Ballet Society, specifically developing the branded hoodie design, along with branded stationary to encourage means of communications and networking. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
CONCEPT
DELIVERABLES
Developing a branded hoodie design for the Leeds University Union Ballet Society which visually communicates the contemporary nature of the dance, the brand logo concept developed combines the shape of a ballerinas foot/shoe, with a treble clef/shoe ribbon to represent the musical influence in the art and performance of ballet, with the use of bold and neutral Avenir typeface for the logo’s written text.
Purple Heather zoodie hoodies, 50% cotton, 50% polyester, white embroidery stitch. Printed by Touchline: Suffolk, United Kingdom in Small, Medium, and Large www.touchline.co.uk
Developing a range of both printed and digital collateral to help ease communications and the professionalism of the ballet society with both the society members and industry contacts and networks in and around the United Kingdom, and, specifically, Leeds.
130gsm brilliant white, double sided print compliment slip 130gsm brilliant white, double sided print letterhead design 240gsm brilliant white, double sided print receipt card 240gsm brilliant white, double sided print receipt card pack
240gsm brilliant white card, double sided print hoodie tags
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LEEDS UNIVERSITY UNION BALLET SOCIETY
03
BRIEF/CONCEPT Develop the print collateral for the Leeds University Union Ballet Society, specifically developing the branded hoodie design, along with branded stationary to encourage means of communications and networking. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
P R I N T E D S TAT I O N A RY R A N G E
S P E C I F I C AT I O N S
The second part of the live branding design brief was to create print collateral to encourage means of communication and networking both with existing members of the Ballet Society, along with potential industry contacts and connections to be made over the following weeks, months, and years.
Avenir typeface, various weights 669 U Pantone Spot Colour (Purple)
Brand consistency is maintained throughout the printed designs with the use of the typographic element of the logo in bold and contemporary uppercase Avenir, with the society’s branded purple spot colour applied as a double sided print throughout all printed outcomes including letterheads, compliment slips, hoodie tags, etc.
240gsm brilliant white card, double sided print hoodie tags 130gsm brilliant white, double sided print compliment slip 130gsm brilliant white, double sided print letterhead design 240gsm brilliant white, double sided print receipt card 240gsm brilliant white, double sided print receipt card pack
03
LEEDS UNIVERSITY UNION BALLET SOCIETY
03
BRIEF/CONCEPT Develop the print collateral for the Leeds University Union Ballet Society, specifically developing the branded design, along with branded stationary to encourage means of communications and networking. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
PRINTED HOODIE DESIGN
S P E C I F I C AT I O N S
The custom logo design was applied to the left-hand breast of the hoodie design with a reversed-out white embroidery stitch on purple 50% cotton, 50% polyester fabric to compliment the white piping, zips and cords on the existing hoodie design, whilst ensuring the white kept the design and branding looking clean, contemporary and minimal.
Hoodies printed by Touchline Suffolk, United Kingdom www.touchline.co.uk
Important criteria and factors to consider included creating a design that was distinct, modern, and unisex with the addition of several male ballerinas to the ballet society in more recent years.
Purple Heather Zoodie design, 50% cotton, 50% polyester White embroidery stitch. Sizes available in Small, Medium, Large. Avenir Typeface, Light & Heavy.