01
JAMES MAXWELL ARCHITECTURAL DESIGN
05
BRIEF/CONCEPT Develop the branded stationary range for Architectural Design student, James Maxwell, visually communicating his multi-disciplinary personal and professional practice. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
CONCEPT
DELIVERABLES
Developing branded stationary for the personal and professional Architectural Design practice of Interior Architecture student, James Maxwell as he reaches his graduation year.
Custom ‘JM’ logo design.
Throughout James’s degree his interests and specialisms have broadened, now leading a multi-disciplinary design practice which covers Interiors, Architecture, Design and Interior & Architectural Design respectively. To distinguish each of these disciplines within his practice, four variations of the branded stationary were designed with the intention to encourage communication, networking and professionalism within his work as he seeks employment and industry experience, visually inspired by his love of robust and geometric design through the grey colour palette and die cuts throughout the branded stationary range.
4 x Branded stationary ranges (Interiors, Architecture, Design, and Interior & Architectural Design (20%, 40%, 60%, 80% Black/Key colour palette throughout brand ranges). 110gsm brilliant white double sided compliment slips 110gsm brilliant white double sided letterheads 110gsm single-sided colour post-it notes 110gsm double-sided DL envelopes 360gsm brilliant white duplex double-sided business cards
02
JAMES MAXWELL ARCHITECTURAL DESIGN
05
BRIEF/CONCEPT Develop the branded stationary range for Architectural Design student, James Maxwell, visually communicating his multi-disciplinary personal and professional practice. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
INTERIORS
S P E C I F I C AT I O N S
Developing the branded stationary range for James Maxwell’s Interior practice, with a 80% greyscale/key shade used throughout the various double-sided printed design outcomes.
Melbourne typeface (Bold & Regular) 20% black/key colour palette 110gsm brilliant white double sided compliment slips 110gsm brilliant white double sided letterheads 110gsm single-sided colour post-it notes 110gsm double-sided DL envelopes 360gsm brilliant white duplex double-sided business cards
03
JAMES MAXWELL ARCHITECTURAL DESIGN
05
BRIEF/CONCEPT Develop the branded stationary range for Architectural Design student, James Maxwell, visually communicating his multi-disciplinary personal and professional practice. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
ARCHITECTURE
S P E C I F I C AT I O N S
Developing the branded stationary range for James Maxwell’s Architecture practice, with a 80% greyscale/key shade used throughout the various double-sided printed design outcomes.
Melbourne typeface (Bold & Regular) 40% black/key colour palette 110gsm brilliant white double sided compliment slips 110gsm brilliant white double sided letterheads 110gsm single-sided colour post-it notes 110gsm double-sided DL envelopes 360gsm brilliant white duplex double-sided business cards
04
JAMES MAXWELL ARCHITECTURAL DESIGN
05
BRIEF/CONCEPT Develop the branded stationary range for Architectural Design student, James Maxwell, visually communicating his multi-disciplinary personal and professional practice. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
DESIGN
S P E C I F I C AT I O N S
Developing the branded stationary range for James Maxwell’s Design practice, with a 60% greyscale/key shade used throughout the various double-sided printed design outcomes.
Melbourne typeface (Bold & Regular) 60% black/key colour palette 110gsm brilliant white double sided compliment slips 110gsm brilliant white double sided letterheads 110gsm single-sided colour post-it notes 110gsm double-sided DL envelopes 360gsm brilliant white duplex double-sided business cards
05
JAMES MAXWELL ARCHITECTURAL DESIGN
05
BRIEF/CONCEPT Develop the branded stationary range for Architectural Design student, James Maxwell, visually communicating his multi-disciplinary personal and professional practice. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD301 DESIGN PRACTICE III
ARCHITECTURAL & INTERIOR DESIGN
S P E C I F I C AT I O N S
Developing the branded stationary range for James Maxwell’s Architectural & Interior Design practice, with a 80% greyscale/key shade used throughout the various double-sided printed design outcomes.
Melbourne typeface (Bold & Regular) 80% black/key colour palette 110gsm brilliant white double sided compliment slips 110gsm brilliant white double sided letterheads 110gsm single-sided colour post-it notes 110gsm double-sided DL envelopes 360gsm brilliant white duplex double-sided business cards