BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Semester
1
Module Title
DESIGN PRACTICE III
Doc. Code
OUGD301
06
Brief/Session/Document Title Chris Luk Animation Brief Develop a range of branded print and digital product outcomes to promote the practice and portfolio of Leeds College of Art BA (Hons) Digital Film, Games, and Animation third year degree student, Chris Luk. Background / Considerations - Potential design processes and outcomes - Research existing animators branding and create a SWOT analysis of contemporaries - Research existing portfolio and appropriate means of branding and visual communication through both print and digital design outcomes - Time management through a live brief with personal deadlines (for Chris) - Consider appropriate means of promotion for the industry (web/print/networking/promotional media, etc.) - Budget (may effect quality/quantity of outcomes produced) - Audience to which the branding will be seen/sent (potential clients, industry professionals, etc.) Mandatory Requirements - Discuss deliverable specifications - Consider budget limitations - Create schedule/plan for required product outcomes - Research the industry (branding) and the client’s contemporaries
Deliverables -
-
Print- based stationary branding (business cards, letterheads, note cards, invoices, sketchbooks) Print and digital portfolio and CV Website and online presence Overall brand identity (logo, typeface)
Studio Deadline
Module Deadline
June 2013 (TBC)
June 2013 (TBC)
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.