BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Semester
1
Module Title
DESIGN PRACTICE III
Doc. Code
OUGD301
06
Brief/Session/Document Title James Maxwell Architecture Brief Develop a range of branded print and digital product outcomes to promote the practice and design portfolio of Cardiff School of Art & Design BA (Hons) Interior Architecture student, James Maxwell. Background / Considerations - Potential design processes and outcomes - Research existing Architectural branding (both qualified and student- Architects/Architectural Assistants) and create a SWOT analysis of James’ contemporaries - Research James’ existing design portfolio and appropriate means of branding and visual communication through both print and digital design outcomes - Time management through a live brief with personal deadlines (for James) - Consider appropriate means of promotion for the industry (web/print/networking, etc.) - Budget (may effect quality/quantity of outcomes produced) - Audience to which the branding will be seen/sent (Architectural practices/future employers, etc.) Mandatory Requirements - Discuss deliverable specifications - Consider budget limitations - Create schedule/plan for required product outcomes - Research the industry (branding) and the client’s contemporaries
Deliverables -
-
Print- based stationary branding (business cards, letterheads, notebooks, sketchbooks) Print and digital portfolio Website and online presence Overall brand identity (logo, typeface)
Studio Deadline
Module Deadline
30th November 2012 (TBC)
June 2013 (TBC)
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.