BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Semester
1
Module Title
DESIGN PRACTICE III
Doc. Code
OUGD301
06
Brief/Session/Document Title Honey Gift Set Brand & Packaging Brief Brief Create a consistent, high-end, branded gift set of honey products (with recipe book) to promote honey as a diverse and quality ingredient, (hypothetically) raising profits from retail sales for honeybee charities across the United Kingdom. Background / Considerations Throughout both the United Kingdom and the world, honeybees are currently highly vulnerable on the endangered species. As well as pollenating plants and benefiting the Earth’s ecosystem, honeybees provide us with a wonderfully diverse range of products from honey- including the traditional runny honey, to royal jelly, to beeswax beauty products. By creating a promotional, branded, luxury gift set, I hope to promote the diverse range of recipes that traditional honey can be used in, and going on to promote the plight of the honeybee, and why honey products throughout the United Kingdom and the world should be supported. Audience, retail environment and product outcomes are a necessary consideration, and will be developed upon though extensive research and rationales.
Mandatory Requirements -
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Research existing honey products within the gift industry. Research honey recipes for content and contextualisation. Produce a range of high-end branded product outcomes. Promote honeybee charities throughout the United Kingdom to tie in with retail purchase (donated profits). Work ethically and sustainably with responsibly- sourced materials.
Deliverables -
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Brand identity (logo, custom typeface) Retail environment design/promotion Consistently branded packaging design Branded Honey recipe book Branded Honey dipper utensil Branded Honey jars (min. 4- clear, runny, thick, opaque [explore floral types, e.g lavender, rose]) Printed advertisement (food/online gift magazines)
Studio Deadline
Module Deadline
June 2013 (TBC)
June 2013 (TBC)
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.