BRIEF RATIONALE 22/10/12 DISSERTATION TITLE Using the Innocent brand as a case study, evaluate whether companies within the ‘health drinks’ industry can be truly ethical and sustainable in contemporary, capitalist cultures. DISSERTATION TUTOR Jenny Hutton RATIONALE (200 WORDS) Throughout the course of the OUGD301 Design Practice III module, I hope to create a body of work that is reflective of my ambitions to create conceptual and innovative brand solutions, balancing both image-driven and typographic design, working with clients on an individual and personalized basis with regards to ethical and sustainable design outcomes. With a variety of both self initiated and live client briefs, I also hope to emulate and experience the work timetable and project outcomes that may ordinarily be found in a professional design studio. STATEMENT OF INTENT (SOI [400 WORDS]) 1. In week one, I will develop my conceptual and visual outcomes through both brand/product and research development. 2. In week two I will submit finalized brand identity to the specific clients/peers/tutors for feedback. 3. In week three I will gather and source all necessary information for the product/outcome developments (websites, prospectuses, editorial design, etc). 4. In week four I will produce all branded/merchandise designs such as promotional and retail goods. 5. In week five I will submit all finalized design developments for feedback and final edits/pre-flight. 6. In week six I will send all designs to print. 7. In week seven I will (start to) put together all design boards, finalize evaluations and document outstanding work. 8. In weeks eight to ten, I will photographically document all design and product outcomes for both digital and printed designs for finalized submission boards. BRIEF 1 (TITLE) ORANGE JUICE ‘RIP IT UP’ 2013 TOUR I am going to produce a range of promotional, brand, and memorabilia products applied and produced through both digital and printed design because I hope to broaden my brand development skills, specializing in design for the music industry. BRIEF 2 (TITLE) JESSIE LEONG PHOTOGRAPHY I am going to produce a range of digital and printed brand outcomes for student Photographer, Jessie Leong, because I hope to develop my typographic, editorial and branding design practice through a contemporary, live, design brief. BRIEF 3 (TITLE)
UNIVERSITY OF LEEDS BALLET SOCIETY I am going to design a range of branded, promotional media for members of the University of Leeds ballet society and prospective, future members to help publicize and develop a professional identity as I hope to strengthen my branding design through a live brief which adheres to my person interest(s). BRIEF 4 (TITLE) YCN COMPETITION BRIEF 2012/13 Although currently unpublished (due for release at the end of October 2012), I hope to complete and submit an entry for one of the given YCN competition briefs to explore contexts, design outcomes and to potentially increase the potential of the exposure of my design practice. ADDITIONAL BRIEF(S) JAMES MAXWELL ARCHITECTURE Through a range of both printed and digital design, I hope to promote the design practice of BA (Hons) Interior Architecture third year student at Cardiff School of Art & Design, James Maxwell. Through branded design I hope to promote his industrious and robust style of architectural design and passion for working in the industry as he seeks employment and industry experience upon graduation. STUDENT SIGNATURE Sophie Wilson 22/10/12