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THE FEEL GOOD DRINKS COMPANY
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THE FEEL GOOD DRINKS OOMPANY GET FRUITY, MAKE PEOPLE SMILE AND KICK START YOUR CAREER
HOWDY
If you're looking for on eosy peosy pu1l-things-together-the-nlghtbefore type brief, then move olong now. If however, you,re up for hoving some fun ond producing creotive work thot's so good your gronny will weep, then this is for you. Why o11 the effort? 9{e11 oport from the chonce of getting o commendotion for your work, why not hove o look bock through our previous notionol compoigns? You'11 see thot if o student's ideo knocks our socks off, we'}1 go oheod ond work
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YCN
-M
Student Awotds 297L/a2 *
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with them to
moke it hoppen. Yep, we're tolking octuol, notionwide compoigns. We should probobly point out, we're o smoll compony ond don't hove bogs of spore cosh, so if your work gets picked you won't end up with your own privote yocht. But you would end up with o stondout CV ond something interesting to tweet obout for o chonge. And if you think we're telling porkies? - just osk Debbie Hulme, o previous YCN entront who sow her Feel Good Drinks ideo on E4. BACKGROUND
ln 2O82 three guys who worked together of Coke decided to leove the rot roce ond form thei.r own soft dri.nks compony. They wonted to moke heolthy drj-nks thot octuolly tosted good, creote o brond thot people liked ond o business thot mode coming to work fun, even on Mondoys. different ronges of delicious drinks in lots of fruity flovours including: Oronge + Mongo, Apple + Blueberry ond Cronberry + Lime - we like to leove the boring flovours to everyone else. Every Feel Good Drink is pocked fu11 of 100% noturol ingredients ond obsolutely no nosty stuff like ortificiol chemicols or spoonfuls of odded sugor. (We wouldn't wont to drink thot stuff, so we don,t expect you to either.) Feel Good Drinks moke 3
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* THE FEEL GOOD DRINKS COi"IPANY
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YCN
Student Awords 20lt/1,2 *
sells one Feel Good Drink every 2 seconds, but we'd more, ond thot's where you come in.
The compony now
like to sell THE CHALLENGE
One word. Aworeness.
thot when someone tries one of our drinks, they'11 give it o big thumbs up. The trouble is, not enough people know who we ore. So we're looki,ng for creotive ideos thot will dromoticolly roise oworeness of our drinks, ond just how dorn tosty they ore. We need you to think big - we wont to see ideos thot stop people in their trocks ond moke them feeL instontoneously good, so good thot they wi1J. grin from eor to eor. Below ore two briefs. Let your creotive toste buds be tickled ond toke your pick (of course if you're feeling very industrious, we won't stop you doing both... ) We know
BRIEF 1 Moke us fomous..
thot conmunicotes 3 simple things: our brond drinks look like ond thot our drinks ore choc-fu11 of noturol, tosty, fruitiness. And do o11 this i.n o woy thot is unique,
Creote o compoign nome, whot our
memoroble ond mokes people 1ough. BRIEF
2
Fruit not sugor. We osked some
people
if they like thelr soft drinks to
hove
lots of
odded sugor in them ond they soid no. No surprises there, then. Of course, we don't odd ony sugor to our drinks - nodo de nodo, niente
di niente, obsolutely zi1ch.
to heor though, thot some of our competitors do odd sugor to their 'heolthy' drinks - ond lots of it too. The ASA hos bonned both Vitomin Y{oter snd This Woter from using misleoding ods, which wos in port due to the omount of sugor they heop in their drinks. They found thot one bottle of This Woter could contoin up to 429, thot's 8.5 teospoons. A bottle of Vitomin Woter wos found to contoin 239, so just the 5 teospoons then. And if you'd rother this
You might be surprised
tronsloted into donuts, it would look o litt1e something like this:
wos
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+ THE FEEL
GOOD DRINKS COMPANY
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YCN
Student Awotds 2OtU12 *
you con moke greot tosting noturol juice drinks without odding we do it everydoy. We think thot when someone chooses o heolthy drink they don't wont or expect it to hove heops of sugor in it. I{e wont you to come up with on ldeo thot tells people the focts, so they con moke on informed choice next time they're of the chiller.
We know
sugor
-
Con you conmuni-cote
this in o fun
ond
feel
good woy?
CREATIVE REOUIREMENTS
Often the best ideos hove the potentiol to work ocross o11 monner of chonnels. Do consider o11 types of new ond troditionol medio,
including on-pock ond even point of sole if you wont to. You moy olso hdve noticed thot we're big fons of digitol, spending time with our Focebook ond Twitter fomilies ond spreoding our messoge viro11y. The ideo is to spreod the word, so tolking to consumers directly con't be o bod ideo. FeeI free to incorporote the Feel Good Drinks logo ond r,r:*.* ,i-moges of our bottles into your work where oppropriote. For this wor'*$ !re'd like you to focus on our snnll bottle still ond sporkling Juicg';r' *rinks. lmoges of these con be found in the brief's project pock. i TARGET AUDIENCE
old odults who ore hoppy to poy o little bi-t more for o heolthy, tosty soft drink thot isn't fu1l of junk. They ore on upbeot, look-on-the-brightside, socioble bunch, who like to work hord but olwoys find time for some feel good fun ond gomes. 16-34 yeor
TONE OF VO]CE
con't co1l yourself FeeI Good Drinks ond be friendly, fun, cnd just o little bit cheeky. Pleose don't get o11 serious on us now. It's obout tolking to people on their 1eve1, moking o connection ond moking thern
PMA
people
-
you
miseroble! The messoge should olwoys be
smi1e. ADDITTONAL INFORMATION
cutting corners! Reod o11 obout us of our site (www.feelgooddrinks. co.uk) ond stoy up to dote with whot we're doing by becoming o Focebook fon (www.focebook.com/feelgooddrinks) or o Twitter follower ( www. twitter . comlfeelgoodd rinks ) .
No
And remember, Drink Good...FeeI Good! DELIVERABLES, ARTWORK AND ADDITIONAL INFORMATION
For guidonce on how to submit your work pleose odhere to the moin deliverobles informotion in the Student Awords section of the YCN website. Any
odditionol supporting lnformotion referenced in the brief con be in the supporting project pock on the YCN websi-te -
found www.
ycnonline.
com
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