POSTAGE PAID GB TW 30519
1 OFFICE TOWER LONDON W1CH 9AP UNITED KINGDOM
WORKING LUNCH
TROPICAL DIAQUIRI
BOLLYWOOD BLEND
graze
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graze nature
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CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
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HONEYCOMB FLAPJACK
WOR K ING
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LUNCH
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graze WOR K ING
graze WOR K ING
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Nutritional information can be found printed on inside lid Made from sustainable forests, biodegradable, and 100% recyclable Please reuse and recycle
THE CONTENTS OF THIS BOX ARE NOT SUITABLE FOR PEOPLE WITH NUT ALLERGIES AND SOME FOODS MAY BE UNSUITABLE FOR YOUNG CHILDREN, SO PLEASE TAKE CARE.
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1 OFFICE TOWER LONDON UNITED KINGDOM W1CH 9AP
THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.
THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.
The Working Lunch works by four key values to create this balance:
The Working Lunch works by four key values to create this balance:
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Appetite Energy Healthy heart Wellbeing
THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.
delivered
The Working Lunch works by four key values to create this balance:
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DELIVERABLES The Graze Working Lunch box and deliverables aim to visually communicate the brand in a bold, crisp, and minimal aesthetic with a range of outcomes including a promotional printed mailshot as well as the internal box items which are visually consistent to the overall brand and identity.
1/5
FOR MORE INFORMATION ABOUT GRAZE WORKING LUNCH
Graze Working Lunch @grazeworklunch
SOPHIE WILSON CHARLIE CROSBY
1. GRAZE WORKING LUNCH PROMOTIONAL BOX DESIGN 2. GRAZE WORKING LUNCH SNACK POT LIDS 3. GRAZE WORKING LUNCH PROMOTIONAL BOX STICKER SEAL 4. PROPOSED GRAZE WORKING LUNCH PROMOTIONAL MAILSHOT DESIGN 5. GRAZE WORKING LUNCH NAPKIN 6. GRAZE WORKING LUNCH BAMBOO FORK
graze WOR K ING
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POSTAGE PAID GB TW 30519
graze WOR K ING
LUNCH
1 OFFICE TOWER LONDON W1CH 9AP UNITED KINGDOM
graze WOR K ING
LUNCH
HOME/ABOUT/ORDER
WORKING LUNCH
THE
graze HOME/ABOUT/ORDER
Whats in your box?
graze NEWS DELIVERED
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graze OFFERS
graze WOR K ING
LUNCH
HOME/ABOUT/ORDER
graze delivered
graze CONNECTED
2
4
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5
graze WOR K ING
LUNCH
HOME/ABOUT/ORDER
31 WELL BEING
HEALTHY HEART
BROWSE OUR RANGE
CALENDAR
g APPETITE
ENERGY
FEED A FRIEND
YOUR ACCOUNT
1
CONCEPT
2/5
The Graze Working Lunch promotion is targeted at 18-30 young professionals with busy, working lifestyles, in order to ensure a healthy, balanced lifestyle and diet. For this lifestyle can be achieved fitting into this lifestyle with ease, Graze Working Lunch vending machines will be placed in office environments, as well as promotional sales stalls in city venues (such as train stations) to cover all commuting/employee market areas.
1. ONLINE INFORMATION AND ORDERING APP SERVICE 2. FACEBOOK AND TWITTER ACCOUNTS FOR THE GRAZE WORKING LUNCH PROMOTIONAL CAMPAIGN- RECEIVING INSTANT NEWS UPDATES AND LATEST NEW PRODUCTS 3. GRAZE WORKING LUNCH VENDING MACHINES FOR OFFICES 4. GRAZE WORKING LUNCH PROMOTIONAL BOX DESIGN 5. GRAZE WORKING LUNCH VENDING STALL FOR CITY LOCATIONS
SOPHIE WILSON CHARLIE CROSBY
graze WOR K ING
LUNCH
graze WOR K ING
LUNCH
HOME/ABOUT/ORDER
graze THE
graze WOR K ING
FEED YOUR FRIENDS
graze WOR K ING
HOME/ABOUT/ORDER
LUNCH
graze
WORKING LUNCH APPETITE ENERGY HEALTHY HEART WELLBEING
HOME/ABOUT/ORDER
THE EASY WAY FOR A BALANCED, HEALTHY MEAL
FOR MORE INFORMATION ABOUT GRAZE WORKING LUNCH
Graze Working Lunch
LUNCH
Your friends can try graze for free! Find out more at graze.com/friends (see link below). For every friend who signs up with your code, we’ll give you the chance of donating £1 to the graze school of farming in Uganda (Reg Charity No. 1102474) or getting £1 off the cost of your next box.
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@grazeworklunch
HOME/ABOUT/ORDER
GRAZE.COM/FRIENDS
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BRAND/IDENTITY 3/5 One of the ma jor focuses of the Graze Working Lunch promotion is to create a strong, consistent visual brand that would be instantly recognisable across a wide range of product deliverables. A minimal three colours (plus stock) has been used across the range of promotional and informative media to ensure that the visual identity is bold, and with the addition of the autumnal colour palette, is in keeping with the natural, wholesomeness and warmth of the brand that could easily be continued outside of the Working Lunch promotion.
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SOPHIE WILSON CHARLIE CROSBY
1. WEBSITE HOMEPAGE FOR SMARTPHONE 2. SUBSCRIBABLE NEWSLETTER “THE GRAZE” 3. GRAZE REVISED BRAND LOGO 4. GRAZE WORKING LUNCH PROMOTIONAL LOGO FOR DIGITAL MEDIA
graze WOR K ING
LUNCH
graze THE
graze WOR K ING
FEED YOUR FRIENDS
graze
LUNCH
HOME/ABOUT/ORDER
WOR K ING
LUNCH
WORKING LUNCH
HOME/ABOUT/ORDER
THE EASY WAY FOR A BALANCED, HEALTHY MEAL
graze WOR K ING
APPETITE ENERGY HEALTHY HEART WELLBEING
FOR MORE INFORMATION ABOUT GRAZE WORKING LUNCH
Graze Working Lunch
LUNCH
Your friends can try graze for free! Find out more at graze.com/friends (see link below). For every friend who signs up with your code, we’ll give you the chance of donating £1 to the graze school of farming in Uganda (Reg Charity No. 1102474) or getting £1 off the cost of your next box.
@grazeworklunch
HOME/ABOUT/ORDER
graze WOR K ING
LUNCH
graze WOR K ING
LUNCH
HOME/ABOUT/ORDER
graze WOR K ING
LUNCH
HOME/ABOUT/ORDER
HOME/ABOUT/ORDER
GRAZE.COM/FRIENDS
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2
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graze WOR K ING
LUNCH
HOME/ABOUT/ORDER
THE
graze HOME/ABOUT/ORDER
Whats in your box?
graze NEWS DELIVERED
31 WELL BEING
HEALTHY HEART
BROWSE OUR RANGE
g graze OFFERS
CALENDAR
g graze CONNECTED
APPETITE
ENERGY
PROMOTION Throughout the Graze Working Lunch promotional campaign, digital and interactive online media will be a great influence on the advertising outcomes and message distribution. We believe this adheres to the environmental ethos of the company, whilst also reflecting the digital ordering service, as well as a providing a cost effective incentive of information sharing.
FEED A FRIEND
YOUR ACCOUNT
4/5
SOPHIE WILSON CHARLIE CROSBY
1. GRAZE WORKING LUNCH WEBSITE 2. ONLINE INFORMATION AND ORDERING APP SERVICE 3. WEBSITE HOMEPAGE FOR SMARTPHONE/SUBSCRIBABLE NEWSLETTER “THE GRAZE” 4. FACEBOOK AND TWITTER ACCOUNTS FOR THE GRAZE WORKING LUNCH PROMOTIONAL CAMPAIGN- RECEIVING INSTANT NEWS UPDATES AND LATEST NEW PRODUCTS
graze WOR K ING
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THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG
#F9A03E #9A6733 #FFFFFF
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QUICKSAND LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ
QUICKSAND BOOK 3 ABCDEFGHIJKLMNOPQRSTUVWXYZ
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THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG
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THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG
LUNCH
HOME/ABOUT/ORDER
graze WOR K ING
QUICKSAND BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
LUNCH
HOME/ABOUT/ORDER
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SPECIFICATIONS 5/5 The Graze Working Lunch promotional campaign maintains a strong, visual consistency throughout the range of print and digital outcomes, with a minimal three colour plus stock colour palette and a consistent use of the typeface family ‘Quicksand’, which is used in Light, Book, and Bold varities.
5 SOPHIE WILSON CHARLIE CROSBY
1. COLOUR PALETTE USED THROUGHOUT GRAZE WORKING LUNCH PROMOTIONAL DESIGNS 2. KRAFT BOARD STOCK USED FOR GRAZE WORKING LUNCH BOX 3. GRAZE WORKING LUNCH BAMBOO FORK 4. GRAZE WORKING LUNCH BRANDING IN CONTEXT 5. QUICKSAND TYPEFACE USED THROUGHOUT GRAZE WORKING LUNCH PROMOTIONAL DESIGN/BRANDING
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