Final Major Project Proposal Group Tutorial

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Substantial Briefs

Additional Briefs

Alex Warren Architectural Design F端d Gourmet Deli Hannah Crowson Wedding Planner Jung Myers - Briggs: Typology Shrewsbury Flower Show 2013 Laura Ashley S/S 2013 Home Interiors Collection

Ross Neil Video Editor Geek Table Collective Paul Danks Property Development & Rental Jessie Leong Photography Website

Branding & Client Collaboration Conceptual & Innovative Solutions Minimalist Design Print

So-phie Wil-son

Final Major Project | OUGD303 DP | OUGD303 DC


Alex Warren Architectural Design Develop a range of print & digital collateral to promote and professionalise the brand identity of Leeds Metropolitan University MA Architecture Student, Alex Warren, which reflects his conceptually- driven design practice and portfolio.

Brand Design for Stack Architects | The Consult Image Source | www.theconsult.com

So-phie Wil-son

Final Major Project | OUGD303 DP | OUGD303 DC

Brand Design for O Architecture | Heydays Image Source | www.heydays.no


Füd Gourmet Deli Develop a range of print and digital collateral, with a focus of packaging materials, for the hypothetical gourmet deli, ‘Füd’, with a target consumer of inner- city, young, working professionals.

Brand & Packaging Design for The Kitchen | Praline Image Source | www.designbypraline.com

So-phie Wil-son

Final Major Project | OUGD303 DP | OUGD303 DC


Hannah Crowson Wedding Planner Develop a range of print and digital collateral, to help promote the independent, freelance start- up business of weddding planner, Hannah Crowson, developing and establishing a professional and contemporary brand identity.

Print Collateral for N&P Wedding Invitation | LSDK Image Source | www.behance.net/lsdk

So-phie Wil-son

Final Major Project | OUGD303 DP | OUGD303 DC


Jung Myers - Briggs: Typology Develop a printed publication(s) which explores the concepts, theories and sociology behind the Jung MyersBriggs typology personality test, creating a guide to self- awareness of sociological behaviours through personal psychoanalysis.

A Drop in the Ocean Editorial Brochure | Jonathan Finch Image Source | www.behance.net/jonathanfinch

So-phie Wil-son

Final Major Project | OUGD303 DP | OUGD303 DC

Return to the Postcolony Editorial Publication | Roos Gortworst Image Source | www.behance.net/roos_g


Shrewsbury Flower Show 2013 Develop a range of print and digital collateral for the proposed rebrand of the 2013 Shrewsbury Flower Show, annually held in the medieval town in the county of Shropshire to expand to a more varied, and contemporary tourist and visitor audience.

Print Collateral & Beanding for Emporium Pies | Foundry Collective Image Source | www.foundrycollective.com

So-phie Wil-son

Final Major Project | OUGD303 DP | OUGD303 DC


Laura Ashley S/S 2013 Home Interiors Collection Develop a range of printed textiles and home interior products to be promoted and branded as the hypothetical S/S 2013 Home Interiors Collection, working collaboratively with Stephanie Lawson.

Laura Ashley Bedroom Composition | Laurey Ashley Image Source | www.messagenote.com

So-phie Wil-son

Final Major Project | OUGD303 DP | OUGD303 DC

Laura Ashley Bedroom Composition | Laurey Ashley Image Source | www.www.designdazzle.com


Ross Neil Video Editor Develop a brand logo for freelance video editor, Ross Neil with a clean, minimalistic approach that reflects his own work and existing design portfolio.

ROSS NEIL VIDEO EDITOR Ross Neil Video Editor Logo Concept | Sophie Wilson Image Source | Personal Archives

So-phie Wil-son

Final Major Project | OUGD303 DP | OUGD303 DC

ROSS NEIL VIDEO EDITOR


Geek Table Collective Working collaboratively with the BA (Hons) Graphic Design Leeds College of Art ‘Geek Table’, brand and promote the Geek Table Collective through a design portfolio and an exhibition of work of both the collective and past alumni of the Graphic Design degree.

Passport Brand Identity | Passport Image Source | www.passport-db.com

So-phie Wil-son

Final Major Project | OUGD303 DP | OUGD303 DC


Paul Danks Property Development & Rental Develop a range of hypothetical brand stationary and digital collateral for Shropshire- based Property Developer/Rental Landlord, Paul Danks which visually communicates his personalised and friendly manner.

PAUL DANKS Property Development & Rental +44 (0) 7123 456 789 hello@pauldanksproperties.com www.pauldanksproperties.com Paul Danks Property Development & Rentals Logo Conept | Sophie Wilson Image Source | Personal Archives

So-phie Wil-son

Final Major Project | OUGD303 DP | OUGD303 DC


Jessie Leong Photography Website Continue to, and finalise the brand development for the Jessie Leong Photography brand deliverables with the addition of a unique and high- impact, visual, website.

Web & Existing Print Proposals for Jessie Leong Photography | Sophie Wilson Image Source | Personal Archives

So-phie Wil-son

Final Major Project | OUGD303 DP | OUGD303 DC


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