Final Major Project Research Plan | OUGD303 DC Sophie Wilson Brief 1 | Alex Warren Architecture -
Client questionnaire Research existing design portfolio of client Research existing brand and brand identity development within Architecture/Architectural Design industry Research brand stationary within Architecture and Architectural Design industry Research websites and professional portfolios of industry professionals and Architecture Studios Research new technologies and materials that may be explored in design development and reflect or relate to the client’s design portfolio Research typographic design Research logo design within Architectural Deign industry Research existing editorial design within the Architecture Industry
Brief 2 | Fud Gourmet Deli -
Research existing gourmet deli/locations and branding Research branding within the high-end takeaway food industry Research print and food packaging designs within delis, gourmet cafes, etc. Survey to resolve wants and needs of produce and quality from target audience Research printed products and paraphernalia for cafes and delis Research web-based promotion for cafes and delis Research websites and screen-based media for cafes and delis Research professional print and print production for high end design Research promotional, marketing and advertising for high end and start up businesses (design and marketing devices)
Brief 3 | 1 x Yearbook -
Client questionnaire Research course programme and history Research portfolios of students and work produced Research existing, contemporary industry trends and design direction Research history and influences of the industry Research printers and methods of print production within a restrictive budget Research photographers (local) for documentation of work and portfolios Research popular trends of typographic design within the industry Research icons/trademarks of the industry for design direction and influence
Brief 4 | Hannah Crowson Wedding Planner -
Client questionnaire Research wedding planning and decoration industry Research existing wedding planner branding Research existing wedding planner stationary Research existing wedding planner websites Research logo design for wedding planners Research wedding stationary, invitations and print-based media Research client’s existing professional portfolio Research wedding interiors and design magazines for inspiration and influence in design outcomes and deliverables Research various paper stocks
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Research print finishes- (blind) emboss, letterpress, duplexing, foil blocking, etc. Research template/upload websites for design development and ease of future editing and uploading for client
Brief 5 | Jung Myers – Briggs : Typology -
Research history of the typology test Research individual personality types Research statistics about personality types Research careers of each personality type Research compatibility of personality types with one another Research notable people with matching personality types Carry out various personality type surveys Carry out Jung Myers-Briggs tests on various volunteers Research educational/sciences/psychology publications and editorial design (production) Research zines and risograph printing Research bookbinding and making techniques Research existing typology publications Research online book printers and manufacturers Research infographics and iconography Research typefaces used in healthcare and science industries Research medical portraiture (photographic) Research pharmaceutical packaging design Research pharmaceutical/medical branding and logo design Research typefaces and typography trends within healthcare and sciences (industries)
Brief 6 | Shrewsbury Flower Show -
Client questionnaire/survey Arrange meeting with flower show organisers Research existing branding for Shrewsbury Flower Show Research Shrewsbury branding Research history and culture of Shrewsbury Research local Shrewsbury events, shops, and attractions Research general flower show branding Research printed promotion for flower shows/events Research photographic images and documented archive images of Shrewsbury Flower Show Research logo and brand identity design development Research environmental designs and sustainability Research emboss and letterpress techniques Research floral brand and brand stationary Research websites for events, promotion and advertising Research event, editorial/publication design
Brief 7 | Laura Ashley S/S 2013 Home Interiors Collection -
Research history of Laura Ashley as a brand Research locations of Laura Ashley stores Research past Laura Ashley collections Research contemporary Laura Ashley collections Research contemporary surface pattern and printed textiles Research home interiors and contemporary design Research screen printed design Research catalogues and look books/editorial design Research printed textiles and surface pattern branding Research print and packaging for printed textiles
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Research Laura Ashley website Research location/home-shoot photography Research print and web-based advertising and promotion of home interiors and design
Brief 8 | Ross Neil Video Editor -
Research Ross’ existing design practice and portfolio Research overview of video editing and industry professionals Research branding and design deliverables for video editors Research logo design and iconography Research brand stationary for video editors Research websites of video editors Research video editing industry and culture Research video/film editing studios and freelancers (branding)
Brief 9 | Geek Table Collective -
Research existing branding of both national and global design collectives Profile of each designer’s work/link to professional portfolio Research branding for Graphic Design studios Research brand stationary (for Graphic Design studios) Research web-based information and means of promotion and advertising design Research new print technologies which may influence design production Research print-based promotion and advertising Research developing brand identities (existing examples of client collaborations and collectives) Research logo and brand development Research typographic and editorial design/designers
Brief 10 | Paul Danks Property Development & Lettings -
Research client history Research home and lettings portfolio Research existing brand design for industry Research methods of print production (emboss, screenprint, foil blocking, etc.) Research logo design within the property development and lettings industry Research design outcomes within branding for the industry Research local area of lets for potential influence of design and target market/consumer Research landlords and branding within Telford & Wrekin (client base) Research landlords and letting/estate agents branding Research websites within the industry for potential influence/design direction for target audience
Brief 11 | Jessie Leong Photography Website -
Refer to existing brand design developments and deliverables Research fashion photography websites Research Cargo Collective design templates and layouts Research freelance photography websites Research editorial photography websites Research photography websites through Cargo Collective (template /uploader Website being used through design development)