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SOPHIE WILSON The documentation of my role within the YCN/Graze design brief collaboration with design partner, Charlie Crosby. Showcasing my personal design, along with conceptual and methodical developments throughout the 2012 live brief competition. All design processes can be found on my personal design blog(s).
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MY ROLES, RESPONSIBILITIES AND DESIGN PRACTICE WWW.S-WILSON1013.BLOGSPOT.COM WWW.S-WILSON1013-DP.BLOGSPOT.COM WWW.S-WILSON1013-DC.BLOGSPOT.COM
THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG QUICKSAND LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ QUICKSAND BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ
THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG
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THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG QUICKSAND BOLD 1 ABCDEFGHIJKLMNOPQRSTUVWXYZ
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SOPHIE WILSON PERSONAL RESPONSIBILITIES
CONCEPTS
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At the very beginning of the project, I was really focused on developing a strong, conceptual design and promotional campaign for the YCN live competition brief to help our work really stand out, with a well rounded and considered design approach. I took on several responsibilities in this area including logo (particarly icon) development, promotional marketing and advertising development, and an initial decision to use the typeface ‘Quicksand’ for our design range.
1. LOGO DESIGN DEVELOPMENT 2. USE OF QUICKSAND TYPEFACE
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#F9A03E #9A6733
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1 OFFICE TOWER LONDON W1CH 9AP UNITED KINGDOM
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SOPHIE WILSON PERSONAL RESPONSIBILITIES
DESIGN
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Throughout the design project, I played an integral role in the design process, not only with generating designs for the final outcomes, but also through initial conceptual designs and the design “style” itself, aiming to achieve a must more consistent and considered brand and identity aesthetic than the one that the Graze brand currently works with. This was visually communicated in a bold, simple, three colour palette with an illustrative style to reflect the fun and simplicity of the brand.
1. LOGO DESIGN DEVELOPMENT 2. WORKING LUNCH PROMOTIONAL GRAZE BOX 3. HEX CODES FOR COLOUR PALETTE USED THROUGHOUT DESIGN RANGE 4. GRAZE WORKING LUNCH VENDING MANCHINE AND CITY STALL
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HOME|ABOUT|ORDER
FEED YOUR FRIENDS
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WORKING LUNCH APPETITE ENERGY HEALTHY HEART WELLBEING THE EASY WAY FOR A BALANCED, HEALTHY MEAL
FOR MORE INFORMATION ABOUT GRAZE WORKING LUNCH
Graze Working Lunch
Your friends can try graze for free! Find out more at graze.com/friends (see link below). For every friend who signs up with your code, we’ll give you the chance of donating £1 to the graze school of farming in Uganda (Reg Charity No. 1102474) or getting £1 off the cost of your next box.
@grazeworklunch
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SOPHIE WILSON PERSONAL RESPONSIBILITIES
NETWORKING/MEDIA
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Outside of the requested deliverables for the project outcomes, I had a real focus and ambition to push the online promotion and networking to show the effectiveness of the campaign in a real-life context. For finacial benefit and global reach, I put together both a Twitter and Facebook account, as well as propsing online interactive media such as a promotional website for a variety of digital devices such as laptops, iphones and ipads for instant access to the online services provided.
1. GRAZE WORKING LUNCH WEB HOMEPAGE 2. SOCIAL NETWORKING THROUGH FACEBOOK AND TWITTER 3. GRAZE WORKING LUNCH SUBSCRIBABLE NEWSLETTER
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PRESENTATION
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To summarise and complete the project for our YCN submission, I took on the responsibility to design the presentation boards for PDF ready submission, direct to the YCN site itself. For me, this was a great opportunity to try something new, and in terms of editorial design and layout, something that I feel needs far more attetention and work within my design portfolio. Hopefully the experiment proved sucessful, and was well received by Charlie.
1. GRAZE WORKING LUNCH LOGO FOR PROMOTIONAL CAMPAIGN
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