Printed media to promote the 200 Books 200 Schools Puffin promotional scheme, along with printed media for each of the reading packs to be distributed to children throughout the United Kingdom, acting as an encouragement to read classic fiction, and to engage with literature. The proposed scheme sees a new book (and reading pack) distributed from September 2013- June 2014, with a children’s classic for each month, including literature by Roald Dahl, Kenneth Grahame, and so on.
1. Fairy Tales of the Brothers Grimm paperback perfect bind book. 2. Fairy Tales of the Brothers Grim reading progress planner. 3. Fairy Tales of the Brothers Grimm CD Audio Book (for the visually impaired). 4. Fairy Tales of the Brothers Grimm duplex bookmark.
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Creating a bold, minimal design aesthetic to communicate the 200 Books 200 Schools promotion, whilst also working with the existing Puffin Publishing house brand to create a clear, distinct identity within an existing brand.
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1. Puffin 200 Books 200 Schools logo (to be applied to a wide range of printed and screen-based outcomes). 2. Custom ‘Paper Cut Sans’ typeface (to be applied to a wide range of printed and screen-based outcomes). 3. Monochrome colour palette to be used for a cost-effective and “classic” silhouette illustrative aesthetic design.
Reading pack product range to be distributed to 200 children aged 9-11 (Year groups 5 and 6) in 200 schools around the United Kingdom as part of the ‘200 books 200 schools’ reading promotional scheme.
1. Promotional reading pack (compartmentalised for printed media). 2. Fairy Tales of the Brothers Grimm paperback perfect bind book. 3. Fairy Tales of the Brothers Grimm CD Audio Book (for the visually impaired). 4. Fairy Tales of the Brothers Grim reading progress planner. 5. Fairy Tales of the Brothers Grimm duplex bookmark.