BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Semester
1
Module Title
FINAL MAJOR PROJECT
Doc. Code
OUGD303
06
Brief/Session/Document Title Laura Ashley S/S 2013 Home Interiors Collection Brief Brief Develop a range of printed textiles and home interior design products to be proposed for a hypothetical Laura Ashley S/S 2013 collection, specifically developing designs for kitchenware and interiors, to be branded and promoted alongside the worldwide brand’s existing designs in a consistent, yet innovative range of design deliverables, working collaboratively with Graphic Designer and Illustration specialist, Stephanie Lawson. Background / Considerations As an established, heritage, family brand, consider how the design outcomes will reflect the traditional home with a contemporary twist, for which the brand is much acclaimed and celebrated for. Demonstrate a body of research, which influences the design development and reflects a full knowledge and insight of the brand and the existing products within the brand’s collections and archives, along with an evidenced knowledge and exploration into print processes and application within the context of a printed textiles and surface pattern- based deliverables. Mandatory Requirements -
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Research the history of the Laura Ashley from both a brand and marketing and printed textiles and surface pattern design perspective. Research both Laura Ashley and market competitors for product ranges, promotion and application of printed design for inspiration and influence throughout our own product range. Research the Arts & Crafts movement and the influence designers within this period had upon contemporary printed textile and surface pattern designers. Explore and research traditional and contemporary print-making processes and methods through a range of
Deliverables -
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Brand logo and brand identity development Promotional website Promotional catalogue/publication/look book for S/S 2013 range Magazine/online advertising Range of printed textiles for kitchen interior design including wallpapers, voile, curtains, tablecloths, crockery and kitchenware, etc. Open event invitation/printed and digital promotional media
deliverables and project outcomes. Studio Deadline
Module Deadline
15 February – 5 April 2013
29 May 2013, 1PM
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.