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MODULE BRIEF Programme Title BA (HONS.) GRAPHC DESTGN Module Title
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Level 05
Module Code
DESIGN PRACTICE 2
OUGD2O2
Brief Title THE DESIGNER'S VOICE Module Credits
Tutor(s) FB, LMc, JW, LM
30
100%
Weighting of Brief within Module
Context lGraphic Design is]An ongoing examination/conversation between the dynamics of personal exploration and professional practice" - Matt Owens, Volumeone.
g, p+fl+ttt6ti2l l.tV4JvlV. ln a professional context your individuality and effectiveness as a designer will be measured by the skills you have and more importantly how you apply them. You are viewed through your work, its personality, its tone of voice and creative concerns
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This Brief offers you the opportunity to identify, develop and exploit your own individual design identity within the context of contemporary Graphic Design practice. You will be encouraged to make independent choices regarding the focus of your investigation and appropriate resolution of your ideas.
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Brief PART 1 - COLLABORATIVE PRACTICE - (lnterim Deadline -27103/2414rr Working in pairs you will focus on the role of the creative team and collaborative approaches to solving design problems. By combining your technical, practical and theoreticalskills (as well as identifying new skills that need to be developed) you will be expected to respond to one of the available YCN national ion briefs (see additional handouts). PART 2 - INDIVIDUAL PRACTICE - (Briefing Date - 2510512012) - * Produce a body of work that investigates your individual practical, conceptual and creative concerns within the filed of Graphic Design - See Additional Handouts for further information. The starting point for this investigation should be one of the D&AD, YCN or ISTD briefs available via E-studio and should be supported by a self-refleclive approach to your own creative and professional ambitions.
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Each brief should be supported by a short rationale (200 words) and evaluation of their effectiveness. You should also submit an appropriate amount of development work in support ' of each brief. eFiql r:esolutions should be presented on A2 boards where appropriate
Briefing: 211A212012
- 9.30am
Final Crit / Summative Feedback SEE E-STUDIO FOR DETAILS
Deadline:
2510512012-Zpm
Work submitted after a set deadline loses 5 percentage points per day including days which fall over weekends as detailed in the Regulations for Undergraduate provision.
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Module Code:
Module Title:
Brief Title:
OUGD2O2
DESIGN PRACTICE 2
THE DESIGNER'S VOICE
Module/Unit Outcomes ln this brief, you will be assessed on your ability to achieve the outcomes using skills from the following list: problem analysis, research, critical awareness, visual quality, innovation, technical competence and professionalism
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Plan and carry out a period of increasingly self-directed study through the appropriate use of workshop areas, studio activities and oroiect manaoement skills. ldentify analyse and creatively respond to specified audiences, 2 functions and contexts in order to produce professionally/sociallyicreatively appropriate design solutions to identified problems. Demonstrate the ability to source, select, evaluate and synthesise a 3 variety of research and research methods in order to develop a self directed bodv of work in response to an identified brief. Explore and apply a range of appropriate practical and conceptual 4 approaches in the development of work in response to own identified intentions and relevant practices. ldentify, explore and critically evaluate practical/technical 5 processes, materials and media in order to produce technically com oetent a nd conceotual lv aporo oriate outcomes Demonstrate the ability to communicate the development and 6 resolution of ideas through appropriate documentation, recording and presentation of work. All grades are provisional and are subject to confirmation and/or review by the Exam Boards held at the end of the academic year
Student Name: Assessed on this
Weighting
brief
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Grade
*
10
1
20
*
20
*
20
|*
20
*
10
x
Total ol tn
Module Outcome assessed
Evidence For this oroiect students should submit:
TEST PIECES, PROTOTYPES AND DEVELOPMENTAL WORK demonstrating the ability to practically and conceptually investigate a range of possible solutions to set problems.development work should be documented on your Design Practice Blog.
1,2,3,4
EVIDENCE OF CONTEXTUAL REFERENCING - in the form of posts to your 1,5 Design Context Blog and supporting research into contemporary design/professional practice. CLEARLY IDENTIFIED RESOLUTIONS - demonstrating the ability to identify, 2,3,4 exploit and present successful practical solutions to problems set. see studio briefs for further details WRITTEN EVALUATION - ongoing and summative evaluation of your progress throughout the module. This should be evidenced through postings to 1,5 vou Desiqn Practice Bloq. Plagiarism is a serious matter which can attract severe penalties and permanent exclusion from the Colleqe. See Requlations for Underqraduate provision for further details. Programme Leader Name: (Programme Leader must approve brief before rssued)
Date:
Assessment Review Peer (ARP) Name: (ARP must approve brief before tssued)
Date: