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BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD2O5
Outcomes
see module brief
Module Title
IMAGE
Doc. Code
OUGD2Os S/F/F.
05
BR!EF TITLE: I
MAGE. Scale/Frame/Format
The
Brief
Background
Using the object that you have randomly selecled you must create an eye chart replacing the conventional series of letters with your object.
Pictograms and signage must work across a range of scales and still maintain a clear and direct message. They might have only a second to communicate their message so their intention must be immediate and cause no confusion.
This brief will allow you to explore scale and format, as the object must be legible and The image can exist entirely on its own, no clearly identifiable from the distance of twenty explanatLn required. feet and work across a scale range.
Gonsiderations THINK VISUALLY. Develop a range of visual solutions to this problem. How many ways can this object be recreated? How much detail must you maintain for it to communicate? How can it be simplified?
Mandatory Requirements consider the colour: which colours wiltwork across scale effectively? Add clarity or cause All images should be supported by a broad range of confusion' visual investigation in the form of design sheets and notebooks' Line quality will become an important factor, as the change in scale will afrect the detail of the The final image presented on an A2 portrait format. draw image.
. Practical
Considerations
The eye chart must be produced using two colours (including stock).
Deliverables
This brief is drawing based. you must explore One visually resolved eye chart submitted on A2' a range of processes and the resolution may be either computer based or hand crafted but you must initially test a range of approaches. Studio Deadline
Thursday 2nd February 2012
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
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LEVEL
BA (Hons.) GRAPHIC DESIGN Module Code
OUGD2O5
Module Title
IMAGE
05
Outcomes N/A Doc. Code I 205
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