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BA (Hons.) GRAPHIG DESIGN
LEVEL
Module Code
OUGD2O5
Outcomes
see module brief
Module Title
IMAGE
Doc. Code
OUGD205 Type.
05
BRIEF TITLE:
IMAGE. Type as image. The Brief
Background
Select three quotes carefully from the given articles (each quote must come from a different article) and visually communicate them using only the text in which they are written. No additional images are permitted,
The context of a quote depends upon who said it, whom it was said to (even if there was on one there), the environment in which is said and the tone in which it was spoken. "Words" do not exist out of context.
Considerations
Working with type as image allows you to convey more than simply words the have been written.
THINK VISUALLY. Consider what the visual essence of your subject matter is (the quote) and how bpst to communicate this. What are the obvious responses? How can you move beyond these?
Will the quote exist in the environment, on someone's hand or a wall? ls it handcrafted or digital? ls colour important? Will you work with just one typeface or will you use a range? Do typefaces have to be hybrid?
The quote exists in the context of the article so how can this give you visual clues as to how the text from the quote may work as image?
Mandatory Requirements All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks. The final image should be presented on an A1 portrait format.
Alltype must be based on an existing typeface.
Practica! Considerations
Deliverables
There are no media restrictions. You can work photographically, across three dimensions, collage, incorporate print making methods or combine all of these processes.
Three visually resolved quotes submitted on A1.
You can work directly onto A1 or carefully attach your type. You must be able to record any three-dimensionalwork in a twodimensional form.
Thursday 26tn January 2012
Studio Deadline
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
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BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD205
Outcomes
Module Title
IMAGE
Doc.
PROBLEM ANALYSIS EEIEEI (What
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