BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Semester
1
Module Title
DESIGN PRACTICE III
Doc. Code
OUGD301
06
Brief/Session/Document Title UK Greetings & YCN 2012/13 Brief Design and develop a range of printed collateral celebrating love through it’s various forms- be it martial, friendship, unconditional, or true love for the greetings card industry for the WestYorkshire-based brand, UK Greetings, considering the primary retail target market of 18-30 year old single/newlywed women with careers and/or young families and a wealth of disposable income to create a boutique range of designs that will appeal to the contemporary market in the context of a brand range. Background / Considerations -
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Consider the audience (in regards to both the buyer and the recipient of the card(s)). Develop research of the industry and existing greetings card design market through both high street and independent retailers (Hallmark, Tigerprint, Clintons, Paperchase, Not on the High Street, Etsy, etc.) Consider retail costs of the price of design production through print finishes, use of stock, etc. Consider the development of a print range and outcomes available in similar retail environments. Develop an understanding of the retail market and the environment from which these designs would be purchased.
Mandatory Requirements -
Explore greetings card industry with a significant body of research. Develop a range of potential design directions/development.
Deliverables -
Range of printed greetings cards. Range of printed gift tags. Brand development for printed collateral range. Range of printed gift tags. Range of printed gift wraps.
Studio Deadline
Module Deadline
1st December 2012 (TBC)
11th December 2012 (TBC)
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.