issue number one TWO THOUSAND AND TWELVE
+ Constructvist propaganda + The FUTURA IS NOW + TYpographic spreads
5+The Futura is now
7+Typographic spreads
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3+Constructivist Propaganda
T [tahy-poggruh-fee] The art or proccess of printing type.
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A magazine displaying expressive typography with german constructivist characterstics. Included in this issue are type spreads and articles with various graphic elements. With a selective color palette and incorporating experimental approaches, TYPO is the only one of it’s kind.
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Artists, storytellers, and designers are believed to draw a fine line of who will succeed in the near future and who won’t, based upon the scientific testing where there is a clear distinction between the right and left hemispheres of our brains. Also, it is proven that in order to be completely successful, we must have control of both parts of our brain, meaning that they are completely functional. It is said that we are being trained as
questions in conveying the importance and reliance on the right brain including; Can a computer do it faster? Is What I’m Offering in demand in an age of abundance? Can someone overseas do it cheaper? Once answered, all these questions reflect how vital
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the right hemisphere is to promoting success in a rapidly moving future. Design has become democratized. A Yale University psychology professor is developing an alternative SAT exam
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This will induce creativity and imagination. Also, it helps one to become more aware of prospects. The brain, mainly the right hemisphere, is designed to visualize and interact with all activities, and these hands on activities initiate the brain to work in ways left brainers are not used to. It is believed that by incorporating these human capabilities that are used through the right brain will lead to originality and noticeable achievement in the workplace, regardless of the job or position. In addition, those who ignore the possibilities that their right brain offers, will not benefit from, and in fact endure difficult times in the financial system that is coming in the near future.
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demand of “creators and empathizers”. There are three essential
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There are six fundamental human abilities that are essential for personal and professional success and fulfillment including; design, story, symphony, empath, play, and meaning. In addition, there are six senses which have been outlined that are vital to success in a design driven economy. This emphasizes that high concept and high touch abilities are directly related to the right hemisphere which are reliant on those six senses. It is proven that in order convey value in the conceptual age, one is to get involved in activities that entail notion or high touch aptitudes.
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“knowledge workers”, saying that society is making less of the
targeting right brained individuals called the Rainbow Project.
This project gives students five blank New Yorker cartoons, giving students the instructions of writing humorous captions for each one. In addition, they must write a narrative using solely a title given to them by the test givers (sample: “The Octopus’s
Sneakers”). The students are also given real life scenarios where they arrive at a party where they don’t know anyone or the must convince friends to help move furniture. Studies show that this project has been twice as successful than the SAT in prediction how well a student will perform in college. It is proven that there are multiple ways in which we can “tame” our right hemisphere and push ourselves into a better balance. Included in these suggestions are; keeping a sketchbook/notebook, read design magazines, do not specialize, ask yourself if you have created an original idea, concept or if there is any value in what you disseminate, know everything about the history of your profession,
tructivism was an important factor in the theory of Propaganda in War II because it was a clean, simple way of communicating imporbeliefs held by some of the most influential people in human hisy. Throughout the war, there were six reoccuring themes that were ial in the propaganda design and message including; the nature of he enemy, the nature of our allies, the need to work, the need to fight, the need to sacrifics, and the americans.
Prior to the emergence of Constructivism, there were multiple artistic expressions originating form Russia including Suprematism and Cubo- Futurism. Created by Vladimir Tatlin, Constructivism was classified as a Soviet youth movement which rejected traditional art and obsessed over industrial and graphic design. The most well known early constructivist was the painter, El Lissitzky who among his fellow constructivists, declared themselves for an artistic revolution. Among Lissitzky and the Constructivist artists, Communism was believed to created new and innovating technology, catering to the needs of an evolving society. In 1921, Germany was classified as a meeting place from eastern and western artists to share ideas. Germany was noted for having superior printing capabilities, assisting designers such as Lissitzky into developing typographic skills and innovative ideas. These possibilities which were facilitated by the Germans promoted willingness to experiment with multiple mediums including printmaking, typography, painting, graphic design, photomontage, and industrial and architectural design. The time these Constructivists spent in Germany allowed them to share the constructivist message to society through meetings, lecture, and visual graphics, inspiring a new method of design there. These opportunities allowed Constructivists to influence typography as well as other experimental approaches by making letters and words and sharp, ninety degree angles which were framed by bold borders usuall y in one or two bright colors. The emergence of Constructivism had a positive effect on Germany and the political scene where you would frequently notice these distinctive posters created by some of the greatest Constructivists in history. While many were using Constructivism as a way of creative expression, it was quickly adapted into the Nazi Regime where they also used bold colors and lines as a technique of propaganda. This method of communication served as a way of facilitating the Nazi message, implying that Nazi Germany was superior, strong, and bold, just like the designs themselves. Although many of the propaganda posters of World War II are not identical representations of traditional constructivist art, they resemble and display a common theme of bold, geometric typography and the dominance of space whether it was carried out though photos or shapes. Constructivism was an important factor in the theory of Propaganda in World War II because it was a clean, simple way of communicating important beliefs held by some of the most influential people in human history. Throughout the war, there were six reoccuring themes that were crucial in the propaganda design and message including; the nature of the enemy, the nature of our allies, the need to work, the need to fight, the need to sacrifics, and the americans.
akes cell phones, laptops, iPods, and television so enticing? Why have people become d by technology? Undoubtedly, the answer is design. Design is responsible for solving ms with efficiency, speed, and style. These factors influence the buyer and determine uently the product is used. In the article, The Joy of Quiet by Pico Iyer, the demand for gy is questioned based on the influences it has had on our lives and our future. Some these products should be moderated because they dominate peoples’ lives, however, ot considering all factors. In the world of advertising, success is selling a product, y overuse of the product. While some may ask why the world has come to this, others d acknowledge the accomplishments of the world’s most successful designers. With y to market new technology to teenagers with such ease, product designers, graphic advertising designers, web designers, and promoters have solved the biggest design e; “Marketing to the Child of Tomorrow” (Iyer NP). It is crucial for these designers to remain ahead of their competitors which is what has made the market so successful. e spending over two thousand dollars a night to surrender their technology, others it in stride. Why avoid and ignore the advancements our generation has created? The speaks past any of the dozens of text messages or the constant stream of television shows.
Uf u t u r a Several fall intimidated by the incredible style and efficiency of the technological designs, however, those open to change and willing to succeed appreciate the work of these design phenomenons. In conclusion, the successes of advertising are demonstrated by the high demand for technology in the current times. Some may criticize the reliance this generation has on technology, but the reliance on it supports and upholds the talent of so many designers. From the article The Joy of Quiet by Pico Iyer, we can conclude that joy is the result of good design, and design is certainly never quiet.
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DO THINGS WITH PASSION OR NOT AT ALL