Brand Guidelines
2023 Brand Guidelines 1
2023 Brand Guidelines 2 Contents 03 INTRODUCTION 05 BRAND 08 LOGO 13 TYPOGRAPHY 15 COLOR PALETTE 17 STATIONARY
Introduction
We are Herca Athletics. A strong, greek-based athleticwear brand. We thrive in building trust and customer loyalty which makes us stand out from our competitors. For a brand to be effective, it needs to be consistent. These guidelines define the core elements of our brand, including our mission, values, logo, and tone.
WORDS THAT DESCRIBE US:
Strong, Greek, Trustworthy
WORDS THAT SOUND LIKE US:
Healthy, Powerful, Energetic
WORDS THAT LOOK LIKE US:
Sleek, Clean, Modern
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Brand
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Brand Overview
FLY ON TO MERCURY
Herca prides itself on providing the athletes of today the most optimal training gear to continue the legacy that the ancient pioneers set forth, in efforts to push what the human body could accomplish to it’s limits.
HOW DO WE DO IT?
Our unique, stylish and functional clothing that aligns with modern sports trends. The inseam may be cut short, but the quality isn’t.
WHAT DO WE BELIEVE?
We believe in staying activein the most comfotable way.
Herca utilizes the imagery of the original Roman champions and mythos of Heracles, God of Athletics.
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Tone
Tone is the expression of our voice to our audience. Tone guidelines are defined, but are driven by context.
Our tone is a key element in how people perceive Herca Athletics. Our goal is to make sure that Herca is seen as a strong, reliable, and innovative. We want to sound healthy and greek, while keeping our professionalism.
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Logo
Primary Logo
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COLORS: DARK GRAY Hex #282829 R40 G40 B41 C71 M63 Y65 K67 LIGHT GRAY Hex #fff R192 G191 B190 C25 M20 Y21 K0
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Logo COLORS: DARK GRAY Hex #282829 R40 G40 B41 C71 M63 Y65 K67 LIGHT GRAY Hex #fff R192 G191 B190 C25 M20 Y21 K0
Secondary
Submark
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COLORS: DARK GRAY Hex #282829 R40 G40 B41 C71 M63 Y65 K67 LIGHT GRAY Hex #fff R192 G191 B190 C25 M20 Y21 K0
Logo Usage
To ensure the logo is visible and legible, it’s critical to offer contrast between both the primary dark gray logo or light gray variation with its dark gray background. Avoid overlapping any part of the logo with other text or graphic elements.
Be sure to showcase the Herca Athletics logo in a way that it is separate from any other words, images or designs elements with an optically obvious isolation. The secondary logo will be used only for situations where the full logo does not fit. The logo symbol will only be used for sitations that the title of the company cannot fit, like the favicon on a website or some social media profile pictures.
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Typography
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PRIMARY TYPEFACE
Gelion is the primary typeface with the bold font options used in the subheader sections and the regular font in the body text.
Typography
Bold
Gelion
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Regular
Gelion
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
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Color Palette
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PRIMARY
DARK GRAY
Hex #282829
R40 G40 B41
C71 M63 Y65 K67
Color Palette
ACCENT
RED
Hex #C71D1D
R358 G54 B78
C15 M100 Y100 K5
LIGHT GRAY
Hex #fff
R192 G191 B190
C25 M20 Y21 K0
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Stationary
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Business Cards and Letterheads
Card Size Letterhead Size
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Mauris vitae egestas arcu, id porta sapien. Phasellus ac sem nec eros sagittis bibendum. Praesent interdum quam turpis, vel pellentesque tellus ornare eu. Ut commodo diam quis elit hendrerit pharetra. Vivamus vel iaculis lectus. In tempor suscipit nunc, pretium sagittis est suscipit id. Donec efficitur ipsum sed lectus tincidunt ultrices.
Christian Melucci Founder
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DOCUMENT SPECIFICATIONS
Website
December 6,
Company Name 1234 Street Name, Town/City State, County, Zip Code
3.5” x 2” 8.5” x 11” Address 1234 Herca Ln Providence RI 02905 Contact 1-800-893-4783 cmelucci@yahoo.com
hercaathletics.com To: Mr. Jonathan Deo CEO
2022
