Introduction I am now about to show some of my own Photography I have produced independently by re creating my own style and theme which I was inspired by from the fashion blog Wgsn and the specific trend I picked called transcend. I believe that the visual imagery you are about to see which I have created shows the time and preparation that has gone into building this body of work which I am extremely pleased as I can see my own take on the trend I chose and think that it conveys the out come I was hoping for as my end result. You will also see that I have uploaded these photos using mix media through the process Photoshop to manipulate and enhance them to there full potential using all adobe has to offer. The model I used for my Location and studio shoot was my friend Stavroula 16years old. As well as modelling myself for a different take for my profile.
What is a fashion stylist? In todays world Essentially a fashion stylist is one of the most popular emerging professions current in the world of fashion based globally around. There job is to have there intake upon clothing and accessories to try and make them look the most ‌. In reason for them to sell to that specific customer. Either it be a fashion stylist who works in a branded high street shop who selects specific garments for that type of individual clientele where as to a stylist who experiments with garments for the right look for public figures and celebrities who are to be styled for published editorial shoots, televisions campaigns, music videos concert/music performances ect.. Besides being highly regarded in their type of profession it is all based on their creativity and intuitive personal views upon fashion itself. Your own individuality will have to shine through from others showing off your own visual ideas and taste for modernisation in your work you produce to fit your clientele making for a perfect outfit and over all style.
Editorial Styling
Editorial styling involves a lot of preparation showing creativity with their own ideas and styles for the organisation of photographic images of photo-shoots shoots for the pages in fashion magazines, newspapers and campaigns. By the images often conveying a theme or mood through different aspects.
Commercial styling
Commercial styling involves styling models or actors/actresses for specific advertising and commercials. Usually selecting specific wardrobe items garments and accessories to coordinate in contrast to the shoot. The type of model will affect each process being make up and location.
Personal Styling
Personal Styling also known as image consulting, personal shopping and celebrity styling all involves very different roles although a stylist gives their advise upon how to improve the image of that specific client by selecting clothing and accessorise that complements there over all complexion, including their body features ,skin and what is suitable for their day to day life style. A full make over enhancing there customers personality through garments and more so that they are satisfied with their new up to date look.
Attributes a stylist will have to have to succeed. To become a fashion stylist its not all about knowing the perfect sense to different styles and your knowledge into the fashion industry, you have to take a lot more into account. For someone looking on becoming a stylist there are numerous attributes you should have throughout yourself that you will need to show, organisation being key. In order to cope in this highly regarded industry you must have professionalism, many stylists who are booked by a clientele who has a busy lifestyle through the media revolving around photo-shoots rely on you to look after them whether it be on a day to day basis or for a event. Stylists usually borrow clothes on loan from local designers and retail stores which must be returned on a time fee basis. They must be aware of not damaging any items with lack of care and return them as given. Communication is needed in this job, they must be able to interact in a appropriate way with others on set either it be a photographer, make up artist, magazine editors or stars there personality must sine through to be able to work well in a team full of creative people in order to for fill there clients needs. You must be willing to work hard as this job is very hands on you will have to be willy to achieve what your client wants.
What it takes to become a fashion Stylist? .Enjoy artistic and creative activities .A natural flair for fashion .Good organisational skills .Good communication and negotiation skills .Good colour and design sense .Motivation, drive and initiative .Enjoy working with people .Able to work under pressure .Able to work independently or as part of a team .Well groomed at all times .Pleasant and tactful .Good networking skills .Creative flare for fashion .Thinks out of the box
How does a celebrity stylist differ to styling the average person? A celebrity stylist is looked upon highly in the fashion industry of today as most common celebrities are under a lot of pressure to look there most derisible at all times, whether it be in morning or night. Paparazzi are there frequently. A celebrity stylist holds many roles not only up dating their look twenty four seven but is also there consultant, personal shopper and friend working to there strongest of needs. Their job is to make their clientele look good not only through garments but make up and hair. They will also be asked to choose Dailey clothing both formal and informal. They will always act professional having the capacity to know the do’s and don'ts for occasions such as red carpet events and on screen photo-shoots. They will need to know the ins and outs of fashion and have a key eye for every seasons latest trends. Most well known stylists are consulted when there client has to make a public appearance either it be a shoot, fashion show, movie premiere or press interview they will always look impeccably presented, this will not only impact upon them but this will be critical for the stylist also. Stylists help their client to make the best of there features showing there most flattering looks keeping them stylish and setting new trends throughout media. Celebrity Stylists are required to be more hands on than just styling for an average person, meaning they have many positive outcomes to their profession, many receive free products and designer couture gift samples for using that brand onto there client, some get invited to elite private parties as well as being VIP to fashion shows and runways with exclusive access to behind the scenes footage on films. As all are most positives to the job of a stylist there are faults, many celebrity stylists are as famous as there clients however most will all remain in the background of there stardom with no credit to there braking of a new fashion trend. Not only that as not all are looked on as styled well as the client can go out in public without taking the stylists advice and appear to be critiqued about in a negative way this has a major influence on not only there selves but the stylist also limiting there bookings and in fact become un appreciative In the fashion industry.
Patricia Field Costume Designer, stylist. New York Stylist Patricia Field was born In New York City in 1941 and grew up being raised as a child in Astoria by both parents who originated from foreign backgrounds, her Greek father and Armenian mother. She had always had a dream of working in the fashion industry since a very early age through her ‘’passion for fashion’’. Knowing one day with her dedication and drive she could succeed. Patricia Field now age 73 is a native New Yorker and one of Fashions greatest visionaries.
Her career first began with the opening of her Greenwich village boutique in 1966 in New York City's glittery nightlife, for over 50 years this downtown institution has been an internationally known favourite for many celebrities and icons. A real fashion landmark. which sells an eclectic mix of fashion, accessories and vintages one off pieces She inspires many young up coming designers through her produced work and has helped launch careers for many innovative stylists. Patricia Fields shone to fame through her first main role as the stylist for all characters of the film Sex and the city raising their standards for the glamour of television, making it the most fashionable show in history. On viewers praised her with glory from the magnificent costumed work she created which was a large part to the shows over all status as a cultural phenomenon. The Film Sex and the City showed critics how Patricia Field took time into styling the different characters in the film as she knew all roles would have to be a match in concept to the costumes designed which were to be influenced around the correct personality and right persona of each character including: Carrie,Samanthas,Charlotte and Miranda. As you can see all of the outfits for the role Carrie Bradshaw, played By Actor Sarah Jessica Parker reflected her emotional points in the storyline or directly referenced the vibrancy of New York Life through the Up town girl with access to the latest designer fashion wear.
After her big break in Sex and the City, Patricia Field got booked to work for many more films, the most recognised 2006 film, The Devil Wears Prada. This film was all about fashion as Actress Meryl Streep (Miranda Priestly) was styled to be a business women who ruled the company of New York's most read fashion magazine and Actress Anne Hathaway and Emily blunt were assistants dressed in the best. Chanel what else? Patricia Field excelled in performance as they were styled in this movie to perfection. It is safe to say Patricia Field has a key eye for fashion which they all have in common one of Patricia Fields most recent movie is Confessions of A shopaholic. A movie for all the girls.. Nothing but designer clothes and shoes.. Not forgetting the handbags. This film Confessions of a Shopaholic is based around a girl called Rebecca Bloom wood played by the Actress Isla Fisher, a college graduate who moves to New York City and consequently lands a job to supplement her shopping addiction, but ends up falling for a wealthy entrepreneur after dealing with her debt. This film is truly based on nothing but fashion. As they say ‘The girl in the green scarf’ She vowed creativity and total imaginative ideas when it came to styling the clothes and everything else that comes with this which is now ranked in the top best 10 fashion based films. Not only has Field styled for Movies she had also landed her place as the first guest judge during the original television series Project Runway. And on and off screen of tv’s hit no 1 programme ugly Betty
.
The Sex and The City
Patricia Field Styled all Women In all films of Sex and The city choosing the right clothing and accessories to match each individual character in comparison to another.
Carrie
Charlotte
Samantha
Miranda
The Devil wears Prada
Another Film Patricia Fields styled for was for the film The Devil wears Prada. Yet again another fashion based film.
Anne Hathaway Miranda Priestly played by Meryl Streep
Emily Blunt
Confessions of A shopaholic
Every girls face when they see what they want.. then the price tag
‘’If a man doesn’t fit you can’t exchange him again for a Cashmere sweater’’
‘’The Girl In the Green Scarf’’
Ugly Betty
www.ThePatricia Field.com
Rachel Zoe
Rachel Zoe was born on September 1st 1971 to parents As her little studio grew rapidly her over all name Rachel Zoe was seen Leslie and Ron Rosen and heard. She was regarded as a Zweig ,now aged 43 In the highly known business women in big apple as they say, New York City Zoe at an early age fashion with a team by her name, her style director Jill Lincoln and grew up in Millburn, New associate stylist Jordan Johnson Jersey graduated from worked together with a grouped Millburn High School after number of people of highly trained going on to study George assistants and interns by her side. Washington University Being a stylist psychology and sociology Zoe has worked with the best of the where she met her soon to be best, managing A-listers from the red husband. Graduating in carpets over sees to Holly wood special 1992 moving back to her home town to pursue a career events building on a fabulous client base. Her current Client list being: in the fashion industry. Kiera Knightly, Kate Hudson, Zoe started out as an editor Cameron Diaz, Jennifer Lawrence, working for a magazine Miley Cyrus and many more.. She company before becoming creates numerous on and off screen one of the most influential people in the fashion industry viewing for those on editorial styled shoots for major fashion magazines of today. ZoÍ’s over the and worldwide advertising showing current years has gained off what she has to offer. Her series of media coverage and the American reality series The developed her own recognizable style by rising to Rachel Zoe Project staring herself was fame amongst stardom and a aired for years with their fifth debut on March 6th 2013 which follows the list celebs through her new life of her while she expands her beginning into a renewed business and attempts to make way worldwide stylist, inspiring for her personal life also. many people of today...
Zoe has achieved many awards in the fashion industry and created many revolutions that will be looked on still today. She has collaborated with many designers in their brands before releasing in 2011 her first contemporary collection in honour of her name . Footwear and handbags that were influenced from the 60s and 70s style very vintage, with the collection available to buy in over 275 department stores also launching the ‘’luxe Rachel Zoe collection. This collection was jewellery, scares, sunglasses and mainly outer wear for evenings which was available on QVC.
Zoe also brought out two books written by herself the second release being called "Living in Style this was all about the inspiration for women on Advice for Everyday Glamour out and about. Her passion for fashion will blossom amongst forever.
Hottest Celebrities Rache; Zoe Has Styled
http://www.rachelzoe.com/
Cameron Diaz
Kate Hudson
Moncia Rose
The NEW upscoming Fashion Stylist is The Young Monica Rose Inspired by her mother, Monica has mastered the art of styling highend fashion with accessible everyday style. Monica has scoured the world's finest design houses to curate epic moments for editorial campaigns, red carpet and television shows including: E! Entertainment's "E! News," "Fashion Police," "Daily 10," and "Keeping Up With The Kardashians" (now in its 9th season) as well as FOX's "Kris Jenner Show" and "X Factor," and HBO's "Real Time With Bill Maher." Consulting for her client's brands led to the launch of Monica's inaugural capsule collection aptly entitled, Monica Rose for Lovers + Friends. Monica is a self-made entrepreneur who continues to create signature looks for some of the industry's most-watched A-listers and influencers alike while raising her two children, Alaia Rose and Salvador Lukas Barbier Jr. with her partner/former pro skater Sal Barbier. She is now currently working with The Kardashians and
Katie Grand Now described as the worlds leading super stylist of all time. The editor in chief of one of the worlds most leading magazines LOVE, a bi-annual fashion magazine she launched herself. Her fame is in explanatory. From starting off at an early age at St. Martins, directing and styling fashion shoots for the newly launched magazine, Dazed & Confused in the 1990s, a magazine that is extremely edgy and full of quirkiness. She was later bought by style magazine to be joint in partnership for the job of The Face as Fashion Director. Grand is currently named "one of the most powerful stylists in the world", by The Daily Telegraph, The British Newspaper. She styles many fashion photo shoots and shows including Giles and Unique at Topshop. She has also worked on fashion shows for Louis Vuitton and Prada. She is a huge inspiration for many young people wanting to achieve a career in fashion following her footsteps.
Magazine Editorials
Paige Hanson Description: Ombre Hair (Mix between blonde ands brown). Tinted tan skinned. Blue Eye Colour Dark Eyebrow Colour Diamond Face shape Rectangle body shape. Height: 5ft 8.5 18 years old Clothing colour Suits: Dark warm colours Black Emerald Green Earthy Navy Insecurities: Arm Shape/ size Likes to show off: Midriff Enhance her Legs- (Long Length) Personality: Loud Bubbly Out going Fun Approachable Quirky Talkative Dream: Fashion Designer/ Entrepreneur Own her own label and shop Hobbies/Interests: Fashion shows Shopping boxing I will now show you Outfit choices I believe Paige Hanson my Customer would be suited to wear
All saints Leather jacket £110
Urban Outfitters Shirt £55
Topshop Lace Bralet £35
This is a casual day time look which you can either dress it down with a pair of pumps up dress it up with a chunky wedged heal for night. The quirky shirt complements the leather jacket un buttoned showing off the beautiful delicate lace bralet giving off a more flirtatious effect. The Tight fitted ripped jeans show a punky chic vibe as it still has elements of a chic look. Accessorise wise a three piece necklace from Topshop is not over powering except adds a touch of class.
Topshop lux Belt £45
Topshop ripped Jeans £45
Zara watch £75
Topshop chunky heels £85
Red Silk Dress £85
Topshop Hobo Tassel Choker £25
See Through Over sized Jumper £65
Red Fur waist Jacket £85 Jeffery Campbell ballet heel £125
Topshop Office Patent court Heel Black ÂŁ80
Deep cherry Red Over sized jumper £80
wedged buckle boots £85
Circle Sunnys £45
Leopard Print 3 buckle Coat £105
Grey Polo neck £45
Star Monochrome Fur coat £125
Zara Leather Skirt £55
Topshop Fishnets £25
Short Playsuit Emerald washout Green £55
Gold Pendant necklace £45
Jeffery Campbell Gladiator Sandal £125 Topshop Body Chain £45 White Tee £35
Light blue washout shorts £55 Washout Dungarees £85
Grey knitted Crop £30
Light Tan Wedge £80
Ripped split Blue Jeans £55
H&M White Shirt £45
Cross Body Bag Black Buckle wedge£65 £65
One Piece dress Low cut back Split back skirt ÂŁ65
The Types of Body Shapes: Understanding and knowing your own body shape is the key to knowing how to accentuate your best assets and over all features which you like to personally show off more wearing specific types of clothing. One every women should know not only to feel confident in self but take pride in her image.
The Pear Body Shape For all the women out there that tend have a small frame on top with larger hips, and often the bottom and thighs also, you are classed as having a pear body shape if you did not know. This means when looking for clothes you should experiment in emphasizing your waist and de-emphasizing your lower body to create a balanced, hourglass appearance. Showing of that tiny waist of yours enhancing your flat stomach and good bust. When shopping always know what works for you, you should try to minimize your lower half and have all focus and attention made focus upward of your body. Balancing out your curvy bottom you can bring out the best in wearing a line skirts and high tailored pants this will only lengthen your body but make your shape look leaner where as fitted skirts such as pencil, or body cons will not flatter your behind or hips. Tops that will be solitary for you are the likes with a peplum or darts to the wait expanding the definition of your core, For example Billowy tops add volume to the bust with a snug fitting waist. Other tops that are suited for you are flowy materials and off the shoulders as you have a small frame your shoulders are not big and broad. This is a very common shape to have as many people in the public eye for instance; Kim Kardashian and BeyoncĂŠ pull off their curvaceous figure in flattering outfits sometimes braking the rules and allowing there selves to show off the assets their not supposed to.
Kim Kardashian
The Apple Body Shape: For a women who is classed as having a apple body shape, In proportion to your figure the most weight is carried around your middle selection called the midriff, this does not mean you have a large stomach it states that your centre of gravity or your extra weight lies in this typical area, because of this you don’t have a well defined waist. This body shape is usually a women who has very broad shoulders and a wide torso. It can be a bit of a mix and match as you will have very thin arms and shapely toned legs which are classed as your best asset which you want to enhance.
Shift dresses are a perfect match they skim over the lumps and bumps more mature women dot want to emphasize.
For you to feel to confidante in yourself and to ensure eyes aren’t focused on your midriff women tend to show of there best assets the bust and Legs. If you have an Apple shaped body then you must have a great bust, so don’t be afraid to flaunt it. For one Showing off your bust will not only emphasize one of your most amazing features, but it will also take attention away from your middle, to get this desired effect you should wear V-necks, or plunging necklines preferably floaty tops giving off a more flattering effect to your over all figure, shirts that are ruched in the middle will also give definition to your middle . A-line dresses, are the ones to watch this season as if unsure for any occasion whether it be day or night this will lengthen your body and draw attention to your upper part of your chest and bust, don’t be afraid to add an accessory of a chunky necklace on top this will not make you look top heavy just more stylish. whether you're tall or on the shorter side, don't be afraid to show off your shapely legs, you can show off this feature by wearing short shorts or a midi skirt paired with a pair of court heels giving off a more slender look. Although be aware of heavy boots or skin tight jeans as this will only make your legs look smaller and stunt your height.
Don’t be afraid to wear bright colors especially in summer as the vibrancy will make you look thinner in symmetric.
Boot cut jeans are made for apple body shaped women as they hold you in in all the right places. They are matched perfectly with a floaty off the shoulder top for that summers day or baggy jumper for Autumn/ Winter .
The Straight Body Shape: The key to dressing a Straight body type is to proportionally dress the top and bottom of your body while enhancing your waist. If you are comfortable doing so, you can wear form fitting clothing (such as a tube-type dress) and create a waist by adding a wide, dark belt. However, to create a more curvaceous effect add volume (or the illusion of volume) proportionally to your upper and lower body by mixing and matching suggested separates.
The Hourglass Figure If your a girl with a curvy hour glass figure then you middle of your waist line will tend to be smaller with a bigger bust. You’re blessed with a very sexy shape so you need to learn not to drown it in too-baggy clothes but also not go too overtly sexy either - unless that’s the look you’re going for! When shopping its best to know what suit you for your own shape; Wrap dresses, waistcinching belts and flared or wide leg jeans will work perfectly to suit you. Shapeless baggy jumpers will hide your wonderful waist, however this can be worn by adding a belt to accentuate your tiny waist.
The Rectangle Body Shape Rectangle ladies are fairly straight up and down though don’t always have the boyish chest to match. Many women would kill for your shape; there’s no main area you want to minimise so you can get away with more things than most. However you may crave more curves – an illusion easily created with the right clothing. Bring out your best: A structured coat that cinches in with a belt will make you look more curvy. If you’ve a small bust you can get away with tricky to wear high-necked tops. Best to avoid: Low rise jeans and trousers can make your torso look too long. Stay away from sheath dresses and stick to styles with more shape instead.
Oval Body Shape The key to dressing an Oval body type is to de-emphasize your midsection and create a more defined waist. This is achieved by choosing clothing that add curves and fullness to your lower body and tops that taper to a waist. You have amazing legs so feel free to play with skirt lengths, but don’t go too short otherwise you will further a top-heavy look. Please click on the thumbnails below to learn more about how to dress an Oval body type.
Interview with a stylist What is the difference between a stylist and a personal shopper? The difference between a stylist and a personal shopper is that if working for a brand the retail side to it is usually more restricted as its targeted at certain customers purchasing clothes from that store whereas a stylist is free lance being able to use their imagination giving tips o what they think will personally suit the specific client. They are able to not only suggests pieces of clothing from there shop but also match together outfits from other high street brands
What made you choose this a career? How did you get into becoming a stylist? ‘’ As I am Studying Fashion in Liverpool city college focusing on the Design aspect I felt that if I applied to work in shop in the city centre close to home it would allow me to have real experience of working in retail, giving me more of an insight into clothing and different styles on the current market today. As the job was enlisted for A personal stylist I felt I had to take full advantage of this opportunity and do my best to pass and be a pointed for the part time job. I was thrilled when I got a call back saying that I had been accepted, now 5 months on working there feel that I will continue working within this shop until I am in university as it will give me an advantage over others on my cv showing I have experienced working with others in the fashion industry however this will not be forever as I do not wish to do this full time. Do you like your job? What aspect of your career would you say is the best? ‘’Yes I can honestly say I do really enjoy working part time in oasis although it isn’t some where I would personally buy my own clothes from the reason for this is because my style is not the same as the pieces of clothing in this store, as I am only young I see the both the clothing and accessorise to be too mature for me. My favourite aspect of my job is that it enables me to use my own creativity as soon as I get a walk in or booking. In minutes of meeting my first client I know the ins and outs f there personality which I try to bring through into their clothes, I like to get to know the client well before I put something together allowing them to feel comfortable and confident. I enjoy making my client feel nice in what there new look, I specifically try and push there boundaries to try new things however if I see them not liking the end result I will not stop until they get the outcome they desire. Are there any aspects you don’t like about your job? ‘’The only aspect of my job I don’t particularly like is that I feel it is very structured, I don’t feel its that free the reason for this is because I can only use my clothing brand I work for to match with a piece of clothing in this shop, I am only allowed to give advise to the clientele to try other shops.
Are clients some times hard to please? ‘’Yes you can get clients who are quitter needy although I like to take a step back and realise it my job and I have to please them with what they ask for even if I don’t agree however always give my honest opinion. I never let a customer leave without being fully pleased with there final outcome.
What type of fashion inspires you? The type of fashion that I indulge myself in are Vintage and retro clothing I love the real essence of quirkiness. I believe being different makes you stand out from the crowd I like to mix my style up I would say I’m, very boho shique as I like wearing sloppy off the shoulder jumpers but also like the cute tasselled cut out tops. Although I am not one for heels, I like the comfy cosy look a pair of converse or wedged pumps on my feet are perfect. What type of style recently has been your Favourite for a particular client? My favoruite style recently was quite crazy I completely changed her view on the type of clothing she wore as she had a very curvaceous figure I shown her how to accentuate it rather than wearing baggy clothes that did nothing to flatter, tight waist pencil skirts and figure hugging dresses which flared like a peplum at the hem were perfect for her as they enhanced her figure and shown off her real assets. I was really pleased with this as she left feeling confident and as if she had ten years took off.
This is Stavroula, 17 years old from Ormskirk. I liked her style as she showed that even in winter you can look stylish. Her knitted scarf from Zara plunged around her neck gave much body and depth as the black contrasted in well with her over sized knee length coat. I love how her she accentuated her waist by adding a ralph Laurent belt to show of her figure allowing for her beige polo to shine through. Her style was very modern as she dressed it up with a pair of aubergine tasselled wedge Topshop pumps that made her have that height.
This is Quincy, 22 years old from London. An oxford boy at heart you can see he is dressed smart. Half suited. His jacket showed to me as if he likes to look like a business man. I like how his light pink shirt enhanced his complexion. However I think the jeans he wore did not match this was because I believe if you are going to wear half a suited piece you may as well wear the full outfit as it can look like your trying to hard which shows that the expense did not pull off as hoped. although his pump shoes look very on trend.
Stavroula
Quincy
Holly
Shereen
This is Holly, 18years old from Liverpool. I loved the elements of all styles she had going on, I thought that her dress sense was very fun and quirky. The un zipped all saints leather jacket showed off her punky side I think it matched really well with her long grey t shirt as it oozed funk, however do think that it could look quite bland to different on lookers. Her knee high river island boots made her legs lengthened and fashionable./
This is Shereen, 20 years old from Liverpool city centre. I thought that she has a very in formal look. Her style shown me she liked clothes that had more room in, baggy but liked to accessories with huge hoop earing to dress it up. Her grey tartan chequered Topshop coat was very appealing as it looked very up to date for this season as white and greys made for a vibrant take. Her dark shaded scarf left to hang looked very day time and made for a cosy outfit.
Candice Swanepoel
The leather look
Student:
Sereena Prinsuloo, A 18 Year old Student who is currently studying Art and Fashion in her first year at the university of London, Central Saint Martins. The official breakthrough into the fashion industry and one of the top leading universities with imited places. She is very family orientated as she loves to visit her family back at home in the countryside when she can, giving her a break from the big city and allowing time with her loved ones. She has One older sister called Lauren who she is very close to as she lives with her and her mum who are all real girly girls. She looks up to her older sister as she did a similar course to her when she was her age who now plans to set up her own business. For the past 4 months she has been given the privilege to work for the Brand Hollister as a model, she admires the real Californian style, her favourite pieces being the cute summery tees and flirty skirts plus the bonus of being able to have discount and be able to work anywhere in the world with this profession. She is also working part time as a model however would like to eventually pursue this as a full time career. Serena's personality is described as being extremely bubbly, fun and loving. She finds it easy to make friends as she's very independent and outgoing. She loves her days out shopping with her mum and night outs with the girls getting all glammed up. Her favourite Designers are Yves Saint Laurent, Valentino, Prada and many more. Her favourite shops are Gal and of course Victoria's Secret. She admires the brand and The fashion show which Topshop,natsty airs every December with all Angels, her favourite model being Candice Swanepoel as she has a very similar style in the way she dresses. She has always had high ambitions and dreams for the future into making it into the fashion industry. She has a real passion for fashion and has always been described as being very arty farty and the eye for a quirky style. She has always wanted to travel the world and see all that Europe has to offer, experiencing new places. This year she hopes to visit the Big Apple with her mum and sister. New York City. The home of all designers and top leading catwalk shoes all year round. She would also love to visit Italy and Barcelona's art galleries seeing all it has to offer through the cultural back ground and is planning on taking the opportunity of travelling abroad next year to do Camp America on her own for three months gaining more experience. Serena's wardrobe is of a varied selection she likes to keep up to date with new trends and seasons most hottest. Serena likes to experiment with clothes and love to thinks out of the box, trying new things and isn't afraid to show off that punky look however she is a girl and anything pink is a must. When going out she loves to wear a heel at any time of the day a wedge gives her that height either it be knew high boots for the day or a court shoes for the night she's never one to not stand tall. In winter no expense is spared with the fur out and the sloppy off the shoulder jumper look that she loves showing off the comfyness with effortless style where as when summer hits, the mini floral crop tops and high wasted shorts are out paired with a gladiator sandal to show off that cute and summery look. Her style icons would be a take from Cancie Swanepoel to the girls from sex and the city.
Maternity Marina, aged 32 currently works in a nursery for the past five years as she is surrounded by children in here everyday life not only in her profession but as a mum of 3 she is expecting another arrival very soon , 7 weeks counting. In her spare time she loves spending time with her husband as this is when she can relax and have some piece and quiet by doing things she enjoys, often going to the cinema or day out to the Trafford centre followed by a candle lit dinner. As Marina has a very hectic life style she can't always wear the most glamorous clothing especially as she is currently heavily pregnant she find it hard to choose clothes that fit her over her massive bump. Her favourite kind of clothing at the most are loose floaty tops and Playsuits as they don't accentuate any of her aspects she is not confidante in. As she has changed shape in her body since being pregnant she can't shop at her usual high street stores and brands although a lover of Topshop it has a maternity section where she can choose the clothes she would wear normally in larger sizes .
Topshop Casual dress £30
Topshop £35
Evening Wear Day time Wear
Asos £45
The sporty type
Aurelia, aged 18 years old is currently studying sports at London University in hope of becoming a Personal Trainer . She loves anything to do with exercising and keeping fit on day to day basis. She goes to the gym 4-5 times a week and loves trying out new cardio sessions, her favourite three being Body Combat, Zumba and Insanity all high energetic workouts which last for over 45 minutes. She has always been the sporty type of girl since a very young age
This Will be my Trend I will be basing my Photo-shoots upon when I come to plan what my model will wear, focusing on garments hair and make up matched to the type of location the shoot will be taking place in.
A winter folk story that goes beyond classic, rustic-nature interpretations by adding a dreamy mysticism and a premium look and feel, updating traditional references with a sense of modern romanticism
• Refined folk references connect with contemporary casualwear to inspire unexpected tactile surfaces for functional basics and a softer, prettier ‘modern gothic’ feel. Obscure symbols and ritual traditions provide darker undertones and inspire decorative finishes, ornaments and details.
A pared-back romanticism lends this soft gothic story subtle historical undertones, creating a darker styling direction that mixes oddly layered proportions with aged textures and colours. Premium elements such as pearls and metallic finishes feel worn rather than pristine for an understated, slightly dishevelled take on luxury.
New material constructions and finishes replicate the laundered surfaces of well-loved wardrobe favourites with all the over-worn qualities that form their personality. Softly brushed fabrics in wool, mohair and alpaca blends emphasise the soft lines and robe-like silhouettes of tactile and cosy loungewear pieces.
• In an elevated adaptation of traditional folk references, natural plush and felted textures are rethought with an unassuming, sometimes unexpected, look to update familiar shapes without making them look ostentatious. High-end materials feel humble and played down, taking on a less dressy and more functional role in this new casual fur direction.
• Familiar folkloric ideas are overlaid with fantastical narratives to inspire pattern and embellishment in this story. Decorative jacquards and embroideries combine global heritage influences and a mystical symbolism with rustic fabrics and classic outdoor styling for a dreamy, thoughtful take on authentic
Colour application and finishes evoke a sense of ritual decoration, and bring out the shamanic side of new folk mysticism. Daubed, painted and dipped techniques have a ceremonial feel, where the actual process has as much higher significance as the expressive effect it produces, suggesting a greater meaning behind the product.
The colour palette.
This is my inspiratio n page for my Shoot
This is my inspiration page for the location of my shoot and how my model will be position is contrast to the different aspects I will capture by moving my lens to various angles.
Make up and Hair Inspiration for my both Location and studio shoot Photo-shoot 1: location
Dramatic Dark musky shadowed eyes matched with a nude lip convey to me a gothic fairy-tale like effect. As it shows a sweet innocent look yet gloomy element. The cheek bones are accentuated using bronze and shimmer for the enhancement. Channels theme for Karl lager fields 2012 show was my inspiration for my soot as they used similar tones and colours in make up. The artist who styled hair also made me want to try and create a effect of a messy windswept look.
Photo-shoot 2: Studio
Photoshop 3: Location 2
Location Shoot
Contact Sheet
Studio Shoot Contact Sheet
Video Clip for my shoot on location
Evaluation A job of a fashion stylist is to have there intake upon clothing and accessories to try and make them look the most ‌. In reason for them to sell to that specific customer. Either it be a fashion stylist who works in a branded high street shop who selects specific garments for that type of individual clientele where as to a stylist who experiments with garments for the right look for public figures and celebrities who are to be styled for published editorial shoots, televisions campaigns, music videos concert/music performances ect.. Besides being highly regarded in their type of profession it is all based on their creativity and intuitive personal views upon fashion itself. Your own individuality will have to shine through from others showing off your own visual ideas and taste for modernisation in your work you produce to fit your clientele making for a perfect outfit and over all style. The Roles of a personal Stylist will have to peform are in different locations for example: editorial styling (magazine and newspapers); commercial fashion styling (advertising); in fashion shows and events; and as personal stylists for individual clients. The stylist job title varies; they can be referred to as wardrobe stylists, fashion editors and personal shoppers all are diffren but link.
The responsibilities stylists have are as follows: Select items to appear in fashion magazines/media • Select clothing for TV personalities, celebrities or the wardrobe for film or TV characters. • Source fashion items and props for photographic shoots or film/tv personalities, or product placement in fashion magazines/media. • Advise on photographic approaches and the selection of locations, props, clothing, models, makeup artists, photographers, hair stylists and the overall look for photo shoots. • Advise and direct the photography of items and clothing selected for promotion. • Liaise with fashion designers, retailers, the media, models/model agencies, photographers, makeup artists, hairdressers, beauty therapists, personal trainers and the media. • Organize and compare fashion parades and events. • Write articles on the latest fashion trends. • Provide fashion direction to buyers, merchandisers and/or product developers/designers. • Speak at events about image and fashion trends. • Provide makeup and hair styling services to clients or complete makeup and hair styling on location for photo shoots.
The trend that influenced my photo-shoot was called Transcend. I picked this particular trend because It stood out to me personally out of all of the research I looked into on WGSN, I loved how the visual images gave me imaginative ideas in which I could use as a guide to have my own take on a type of theme inspired by transcend. I got the feel of old meets new through both the research and imagery. The photos gave me many ideas of how I could style my own shoot for example the image of the female with horns on as you can see to the right this picture captured me into thinking it had an element of a Grecian goddess look. The bulls horns look fierce which I felt would make for a edgy shoot if I were to use a similar object for on top of my models forehead. I Loved also the colour palette as it gave me subtle tones of Paley pinks and light greys. Transcend to me told two different story's as I saw light and darkness in both with feelings of romance, love and fantasy. After lots of thinking I came up with what I was going to prepare my shoot for, my end result I wanted to achieve was fantasy and fairy tale. A mix between both aspects. I planned for my location shoot to have a scene which was full of edge and quirkiness through a medieval take on darkness by using horns to suggest this element, I planned to style my models make up dark and gloomy in contrast to the over all effect with dark shadows and a plum musty lip matched with bronzed highlight cheekbones. My second shoot I focused on fairy-tale and goddesses. Full of light, sweet and innocence. I wanted to reflect my first theme to this as a kind of abstract. I planned to have my model posing more subtle wearing a silky see through fabricated dress. The make up and hair for this was styled to look messy as my first shoot although this time I twisted twigs and flowers around her hair to create a chic and subdued look, her make up was styled vibrant with light violet and purple shadows for the eyes and crystalized lip. I used glitter to cover half of her face showing that fairy-tale like look. The preparation of my shoot I thoroughly enjoyed, by researching into how I could achieve my desired look I need to know how to position my model so that I could take different angles and create unique aspects. I made many hand drawn mood boards along the way and watched many make up an hair tutorials online so that I could gain more practice for the real shoot. I believe my shoot was extremely Successful as i had fun on set and found it easy to interact with my model when photographing, I feel I was fully prepared for both the location shoot and studio shoot which made my job easier which meant I had total focus. I found it really helped myself as I modelled for my trend also it shown me an insight into how different looks could be perceived over camera doing something I haven't before. I fi were to do this photo-shoot again I would maybe do a couple of more location shoots as this was my favourite I never knew work could be so fun. When I had chosen my favourite images I then was able to make my front covers for my magazine I found this to extremely interesting as Photoshop allowed me to manipulate my images to their full potential creating new and cool effects which seemed to work in better with my trend I picked, I chose to look into Love Magazine not only because this is one of my favourite fashion magazines I read regularly myself but I believe my design matched perfectly as most of my imagery shows a mixtures of emotion and edgy effects.