Sophie Moore
Visual Merchandising with Mockshop Project
Topshop Boutique Concession Store
FRONT ENTRANCE VIEW Front Entrance View merchandised to attract traffic Key lines are displayed in the most viible location Allows customer to see all display areas, posters and cash desk area
OVERHEAD VIEW Overhead view showing fixtures and layout of shop floor The view shows the spotlight areas created to ensure a visually stimulating store Floor texture chosen to create a light and airy environment
PLAN VIEW: RIGHT FROM ENTRANCE This view shows the wall right from entrance and also the cash desk The ranges displayed here are all linked together by product and colour Leather Patch Shorts and two colour combinations of the Utility Jacket are displayed The utility jacket (a key piece in the collection) is displayed on a stand at the end of the display - ensuring more awareness to the product from the main entrance view
PLAN VIEW: LEFT FROM ENTRANCE This view shows the wall left from the entrance The ranges displayed here are all linked together by product and colour The Leather Polo Dress and Red Leather Skirt can be found here - generating a cohesive display that ties well together due to colour and texture Two combinations of the Wrap Dress are also displayed linking with colour already displayed with the other garments, mixed with the classic black shade
PLAN VIEW: FAR LEFT CORNER This view shows the far left corner at the back of the store The ranges displayed here are all linked together by product and colour A large editorial poster has been placed on the wall to generate impact A cohesive display range is ensured once more, the Utility Patch Coat stands alone on a stand which is placed alongside a stand which displays the Utility Patch Coat, Leather Patch Shorts and Leather Shield Skirt which matches the piece Along side this range, a colour print range sits alongside the display stands on the back wall with the Floral Utility Dress and Floral Skirt garment pieces
PLAN VIEW: FAR RIGHT CORNER The far right corner shows what is presented directly in front of the changing room There is a seating area for customers to wait - behind this seating area is a large poster of Topshops latest Unique catwalk collection to inspire the customer The far right wall also displays printed pieces - the key piece Utility Jacket is printed to colour coordinate the bermuda shorts on display - whilst the Floral Print Shorts generates visual juxtapositioning
FITTING ROOM The fitting room area is allocated at the back of the store - tucked away to allow the customer to have as much traffic flow space as possible In front of the fitting room space is a seating area for fellow shoppers to relax and wait
CASH DESK The cash desk is one which is manned by one member of staff during the week and two during the weekend The cash desk is presented with an editorial poster to capture the concession range and generate inspiration and aspiration
MAIN VIEW WITH FIXTURES Front Entrance View merchandised to attract traffic Key lines are displayed in the most viible location Allows customer to see all display areas, posters and cash desk area Fixtures are shown on this plan view along with the lamps
MAIN VIEW WITHOUT GARMENTS The shop floor overall was generated with a bright, fresh and airy atmosphere in mind allowing the customer to have a modernistic environment to shop in The posters are generated to engage with the target customer - to generate inspiration The lighting was chosen to spotlight the different display ranges to create an effective shop floor environment The walls are mottled white - which generates an airy feel without looking too bear
OVERHEAD VIEW WITH FIXTURES Overhead view showing fixtures and layout of shop floor The view shows the spotlight areas created to ensure a visually stimulating store Floor texture chosen to create a light and airy environment Fixtures are shown within this image
FIXTURE PLANOGRAM: 3 Displayed right of entrance: Leather Patch Shorts 2 x Colour Combination Utility Jackets
FIXTURE PLANOGRAM: 4 Displayed within the middle of the shop floor space: Floral Straight Jeans Floral Utility Jacket Floral Bermuda Shorts Utility Shield Skirt
FIXTURE PLANOGRAM: 5 Displayed alongside the cash desk: Utility Shield Skirt Utility Jacket
FIXTURE PLANOGRAM: 6 Displayed left of entrance: Leather Polo Dress Utility Floral Wrap Dress Utility Black Wrap Dress Leather Red Pleat Skirt
FIXTURE PLANOGRAM: 7 Displayed alongside lefthand wall: Utility Black Wrap Dress
FIXTURE PLANOGRAM: 8 Displayed alongside right wall: Utility Patch Coat
FIXTURE PLANOGRAM: 9 Displayed top left of entrance: Utility Patch Coat Leather Patch Shorts Leather Shield Skirt
FIXTURE PLANOGRAM: 10 Displayed back left of entrance: Floral Utility Dress Floral Pleat Skirt
FIXTURE PLANOGRAM: 12 Displayed far right of entrance: Floral Utility Jacket Floral Bermuda Shorts Floral Leather Shorts
FIXTURE PLANOGRAM: 13 Displayed middle of store: Floral Straight Jean Utility Floral Wrap Dress Leather Polo Dress Leather Red Skirt