Changing Landscapes
Audiences Yorkshire recognises that in today’s globalised and digitised world the relationship between culture, creativity and audience engagement is becoming ever more complex. our Client Survey how your needs are starting to change too. Therefore, we want to be able to respond more effectively to your requirements and, in doing so, transform both our way of working with you and your way of engaging with audiences. To this end, and with support from Arts Council England’s Thrive! Programme, we have embarked on an exciting period of development. We now want to share our plans with you by doing some straight talking about what the future of audience engagement looks like and what this means collectively for the cultural community. Our future is dependent on the active part that you play in it just as much as your future relies upon your audiences engaging and participating in your events and cultural programmes. Audiences Yorkshire believes that by working together more openly and intelligently with you we can grow and nurture audiences for the future and build a sustainable cultural infrastructure for the region. In order to do this, we’d like to: Get to know you better and work more closely with you Support you with intelligent audience insight in developing your market potential for audience development Provide you with tools you need for connecting to and engaging with your cultural markets.
IMAGE CREDIT: Lawrence Batley Theatre, 2007 © Nina Stromsoy
www.audiencesyorkshire.org.uk
The Power of Networks
How can Audiences Yorkshire support you and other arts professionals in sharing information and learning together in order to enhance and develop skills and knowledge across the sector? As a Membership organisation we recognise the need to deepen our relationship with you and in turn help you build connections with each other. You have told us that our service is ‘invaluable in providing a network of fellow members who all have a common interest and goal’. We want to take that relationship further by offering a more personalised service that responds to your individual needs. We want to advocate for your organisation and the work you are delivering amongst other networks. We want to introduce you to new partners and ideas; and offer you the opportunity to share your experiences and challenges with each other and the wider arts and cultural community. We will provide you with a range of solutions to meet your continuing professional development needs and help your organisation in achieving its mission.
IMAGE CREDIT: Audiences Yorkshire Annual Conference, 2007 © Gemma Leak
www.audiencesyorkshire.org.uk
Audience Insight
What do you know about your audiences? How does your business compare with others like you? How can you nurture stronger relationships with your audiences? Developing a sustainable audience-focused organisation relies on clear audience insight and the ability to make the most of it within your organisation. To support your organisation in its ability to be more effectively audience focused, we propose to improve our Audience Insight service. We will combine our research and consultancy skills to provide an integrated service. This will apply insight into your existing and potential audiences and any wider market trends to inform your strategic direction. Through the development of benchmarking studies and research partnerships we will ensure that your organisation can not only measure individual success but compare performance with your peers and identify new opportunities for development and collaboration. By understanding your audiences better and incorporating that knowledge into the heart of your organisation, you can turn audience insight into business intelligence and increase your potential for success.
IMAGE CREDIT: Leeds Art Gallery (2007) Š Nina Stromsoy
www.audiencesyorkshire.org.uk
Communications Solutions
How do your audiences access your organisation’s information and its cultural programmes? Are you still using 20th century tools to communicate with 21st century audiences? Technology now plays an important part in getting information to customers - every organisation has a website and most of your audiences will have broadband internet access, but the real edge comes from harnessing those and innovative ways. That is why we are in the process of developing a fresh suite of Communications Solutions to support you in Audiences Yorkshire’s Communications Solutions will deliver new ways to trial emerging technology and pilot new methods of interacting organisation. In addition, we’ve created new strategic partnerships with the BBC, Yorkshire Tourism Network and Local Authorities and will build on these to strengthen the channels through which you can reach your current and potential cultural consumers. We will keep one step ahead by applying current and future technologies ensuring that your audiences are the best informed about what’s on offer culturally in the region.
www.audiencesyorkshire.org.uk
you and your organisation
These exciting advancements in Audiences Yorkshire’s offer will result in a more strategic agency restructured to respond to your audience development needs. Our vision is to help you with:
Increased audience engagement
Improved business support
Tailored audience development support
Greater engagement with Audiences Yorkshire
Improved sector advocacy and support
Better understanding of the support available to you and your colleagues.
To keep up to date with developments please visit www.audiencesyorkshire.org.uk or call us on 0113 320 0160.
www.audiencesyorkshire.org.uk