PUMA X SEGA COLLABORATION SEASON 2 WOMENSWEAR SS19
This project is a follow on of the PUMA X SEGA SONIC collaboration releasing June 2018. This collection will be for the young Womenswear market for S/S 19. The main purpose of the products will be for fitness and leisurewear. The main inspiration behind this collection will be taken from the strong and powerful female heroines from Sonic the Hedgehog. This collection is vibrant, fun and will appeal to young women who want to make a statement with their footwear.
SS/19 TREND RESEARCH
COLOUR BOARD
BLAZE CHUNKY TRAINER PRODUCT STORY These shoes bring the heat, whether you wear them on the street or at the gym, these shoes will light up your world. Inspired by the character Blaze from Sonic the Hedgehog. These trainers feature a flame inspired chunky sole and breathable mesh panels.
COMPOSITION AND FABRICATION Purple and Red Mesh Digitally printed Suede fabric Chunky and colourful rubber sole 8mm Purple laces
PURPLE AND RED MESH
FLORAL DREAM RUNNER PRODUCT STORY Inspired by the character Cream from Sonic. Featuring a bold, floral print inspired by the graphics within Sonic the game. This trainer has a comfy style with a feminime edge.
DIGITAL PRINT
COMPOSITION AND FABRICATION Pink and cream Suede Digitally printed Suede fabric Chunky and flexible Rubber Sole 8mm Laces
KNITTED HIGH TOP TRAINER PRODUCT STORY Performance and style collide with these stretch knit trainers. Inspired by Amy Rose’s high leg boots from Sonic. This Sock inspired design features bold colours and cut out details.
COMPOSITION AND FABRICATION Polyamide and Elasthanne blend upper Rubber sole Neoprene strap fastening Pull tab on heel to easily slip on and off Neoprene printed bands Silver heart shaped buckle Red mesh on toe cap Cut out ankle with padded panel on ankle strap for comfort
LEVEL UP SLIP ON TRAINER
PRODUCT STORY Digitally printed, slip on running trainer. This design features a bright camouflage print and metallic details. This vibrant trainer will draw all eyes to your feet. This design takes inspiration from messages in video games. One rubber sole is embossed with a fun ‘Style game level up’ slogan, the other sole is embossed with ‘Game over, Restart’. This design aims to encourage the ethos within both fitness and video games. Which is to be determined and reach new levels.
DIGITAL PRINT
COMPOSITION AND FABRICATION Silver matte Faux Leather on heel and toe Digitally printed Faux Leather Rubber sole Neoprene strap fastening Pull tab on heel and front- to easily slip on and off