3 minute read

Allergico talks to: NOMO

For over 20 years, NOMO and its parent company Kinnerton Confectionery have been creating high-quality vegan and free-from chocolates. From delicious dark chocolate to their newest nut-free nut chocolate, they’re not afraid to experiment to ensure their products are suitable for the biggest audience. We caught up with Assistant Brand Manager, Jacqueline Tyrrell to ask her all about the company’s festive plans and their exciting new range!

1.Why was NOMO set up?

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NOMO was created to offer allergen sufferers and vegans a range of products that are completely free from dairy, gluten, egg and nuts but also taste incredible. NOMO have spent years perfecting the recipe in order to make our firm belief that no one should have to miss out on the taste of great chocolate a reality. NOMO is for everyone, so no one has to miss out.

2.Why is allergy-friendly chocolate so important to NOMO?

NOMO is owned and carefully made by Kinnerton Confectionery. We have been manufacturing great tasting Free From chocolate since 1999 (Nut Safe chocolates since 1999, Vegan and free from since 2005) and have built a reputation as a trusted and safe company that allergy and intolerance sufferers can rely on for uncompromisingly delicious chocolate. It’s important to us that as many people as possible should be able to enjoy great tasting chocolate. This ethos is at the heart of what we do and what we develop at our factory in Norfolk, UK.

3. What kinds of allergy-friendly chocolate do you have/how is it allergy-friendly?

We currently have 5 delicious flavours of NOMO choc available- Creamy Choc, Dark, Caramel and Sea Salt, Fruit and Crunch and Hazelnot. All products are dairy, gluten, egg and nut free and are produced in Kinnerton’s pioneering nut free factory. Rice powder (dried rice syrup, rice starch, rice flour), cocoa mass, inulin, shea oil, emulsifier (sunflower lecithin) are used as alternative ingredients to those containing dairy, gluten and egg.

4. What kind of response have you had to your chocolate?

Very positive responses – most people are surprised at how creamy the chocolate tastes when it does not contain dairy! We also get a lot of responses from allergy sufferers as well thanking us for creating chocolate that they can enjoy and feel safe eating – this is lovely to hear.

5. What’s your most popular variety?

The Fruit & Crunch and the Caramel & Sea Salt ba s are proving to be our most popular flavours. The Fruit & Crunch Bar also won a prestigious Great Taste award in 2019 which was fantastic.

6. Have you got any special products you’re bringing out for the Winter season?

This Christmas, we are launching the NOMO Advent Calendar and a box of NOMO Caramel Filled Choc Drops. The delicious Christmas collection will of course be completely vegan and free from dairy, gluten, egg and nuts. The Advent Calendar is filled with a selection of 12 Caramel & Sea Salt Choc and 12 Creamy Choc drops, with a message enclosed under each individual door. For gooey caramel lovers, NOMO’s Caramel Choc Drops are made with creamy choc and filled with smooth vegan caramel.

This Autumn we also launched our NOMO Caramel choc bar. Sainsbury’s launched the bar first in September, followed by Tesco, Waitrose and NOMO’s online store in mid-October. Made with a non-dairy alternative to milk chocolate with a vegan caramel-flavoured centre, it is completely vegan and free from dairy, gluten, egg and nuts. It is made from sustainably sourced, quality ingredients, ensuring that all chocolate lovers can enjoy a moment of pure indulgence.

7. Tell us more about the nut-free nut chocolate you’ve advertised recently?

We launched the first ever Nut Free Hazelnot Crunch Choc Bar in April this year. This was made using our creamy choc recipe and it contains rice crispie pieces, cocoa nibs and a natural nut free flavour. It’s perfect for vegans and nut allergy sufferers as it has been carefully developed so that all chocolate lovers can enjoy the taste and texture of hazelnuts. Absolutely no nuts means that those with a nut allergy can feel reassured, especially the 78 per cent who said that they often avoid food that does not contain nuts because they fear it may do.

8. Where can people buy your chocolate?

NOMO is available to buy in Tesco, Sainsbury’s, Waitrose, Asda, Holland & Barrett and NOMO’s Online Store.

9. Do you have any good recipes for your chocolate?

Yes, we have lots of yummy NOMO recipes that can be found on our website here -

https://nomochoc.com/recipes/

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