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Sophie Williams

Graphic Design Junior Portfolio Essay 2014


Spring 2013 Typography 2 Michelle Bowers

Fall 2013 Typography 3 Laura Franz

Fall 2013 Graphic Design 3 Ziddi Msangi

Spring 2014 Graphic Design 4 Ziddi Msangi

I’m extremely committed to design and where it will take me in my future.

My biggest strengths as a designer are my commitments to my overall education. I find myself to be both excited and interested in my classes, assignments and critiques. I’m capable of tackling all of my projects professionally and using all critiques to help me grow as an advantage. I believe my strong passion for design keeps me well focused and motivated as I approach my designs. I always like to make sure my research is done before developing my ideas because I do believe it is important to be able to speak about your work in a way for others to understand. I find that my communication skills outside of design helped to play a role in communicating my ideas with others. My weaknesses as a designer are being able to translate my ideas visually right away as they come to mind. Coming up with ideas and concepts are easy for me, I sometimes feel that developing the idea takes longer for me and prolongs my process of getting to my final design solution more than others. Even though I sometimes come to a halt throughout my design process, I know the commitment is there because the areas where I struggle urge me to push past it, rather than giving up. While I’m always happy and satisfied with the outcome of my projects, looking back I know that I can push myself more. I tend to stay on the safe side when designing my projects. I also believe some of my typography solutions could be stronger as well. I find myself interested in typography very much and the way type acts as an image is visually beautiful to me. I don’t think I struggle with typography as a whole but I’ve realized I don’t experiment with different typefaces as much as I should. I tend to use the same or similar typeface with most of my projects. When creating typographic solutions I often design layouts that are similar. In the future I hope to push myself out of my comfort zone and create design solutions that differ from each other. I want to strengthen my design process and typography skills when developing my future ideas. I am extremely committed to design and where it will take me in my future. I look forward to pursing my career in the design industry. I’d love to be part of a team who is always open to sharing new ideas and working together. I always find myself searching for inspiration. I try to research and read up on designers as much as possible. Ever since I was introduced to Design Observer, I’ve been interested in many articles. My design involvement outside of the classroom has helped me to stay focused, be professional and strengthen my time management skills. I have been designing print ads for an event company for almost a year now. I’ve gained some experience with communication on a client base and expressing my ideas in a professional manor. My experience has helped me to form a foundation for my future career. During senior year I hope to overcome my weaknesses in design and really push myself to design out of my element. I want to focus on how to make my process of designs stronger, and creating design solutions that communicate effectively. Junior Review Essay 2014


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