4 minute read
Heidi Woodman Interiors
Nationally-known design firm rebrands itself
Written by Annie Mosbaugh Knapp / Photography by Nolan Calisch
The Indianapolis-based design firm Haus Love Interiors has rebranded as Heidi Woodman Interiors. Established in 2015 by Heidi Woodman as a full-service luxury interior design firm, Heidi Woodman Interiors (formerly Haus Love) specializes in creating layered, textural, and expertly edited interiors that intrinsically reflect the individuality of each client. With a staff of five designers, the firm designs homes throughout the country, with current projects ranging from California to Rhode Island; roughly half of the firm’s clientele comes from outside Indiana. Woodman’s retail showroom, Haus Love by Heidi Woodman, is located at 5901 North College Avenue in Indianapolis and is open Tuesday through Saturday from noon until 5 p.m.
Principal Designer Heidi Woodman
Woodman, principal and creative director of the firm, says she decided to rebrand in order to separate the design business from the retail one. “Over the past few years, my client base has increased dramatically, and I’ve discovered I enjoy this tremendously,” she explains. “Although I absolutely love having a retail space, interiors are my absolute passion.”
Guided by a client-first approach, Heidi Woodman Interiors is a team of well-rounded designers who each have a deep reverence for design in all its forms and an adherence to beauty through balance. Working closely with all team members, Woodman has created a strong studio culture that empowers each designer to use their voice as often as possible to bring a client’s home to life. Spoken through material diversity and engaging visual references, Heidi Woodman Interiors invites the conversation to unfold by revealing gentle nods to the individuals and families who call these rooms home. For Heidi and the team, design isn’t merely the placement of furnishings throughout a home, but rather, creating artful environments, rich in soul and eloquently laced with intention—interiors based on the lifestyles and dreams of their clientele.
Woodman and her team spend countless hours sourcing just the right pieces for their clients.
Woodman and her team spend quite a bit of time searching for just the right furniture and decor for their clients. “When designing, I look for anything that speaks to me or will speak to my client. I get my inspiration from anything that has a history. You can learn so much from artists and designers from the past…I can’t explain it exactly, but I know they spent more time on design development because everyone had more time back in the day,” she says. Woodman enjoys all aspects of the design process, though admittedly some more than others. “Projects are really fun and exciting in the beginning because there’s always something new we’ll bring to the table. I also really love the install stage at the end—that’s when the story of my clients really comes to fruition.” Less enjoyable are the “nuts and bolts” parts of the design, the logistics, and project management. “That’s where I have little gnomes on the team to help me,” she laughs.
Organic shapes,smooth lines and colors found in nature are hallmarks of Heidi Woodman Design.
Heidi Woodman Interiors’ new logo features a leaf that is native to southern Germany, a nod to the designer’s German heritage as well as nature’s intrinsic beauty. Her travels also inspire her. “We spent time in Mill Valley (California) recently, and the home we stayed in was up in the trees and almost all glass. It was quite minimal, but the presence of nature was so overwhelming. I loved that the homeowner understood both the power of nature and not to over-design the space.”
Overall, Woodman says that Heidi Woodman Interiors stands for “a very specific direction, celebrating the lifestyle and story of my clients through an artful eye…I am telling their stories through interiors.” sl
For more information, visit heidiwoodmaninteriors.com
