VIVA MAGENTA

Use Pantone’s 2023 Color of the Year, Viva Magenta, to inject your space with vibrance!

By Moe Godat

Designers’ Advice

We love to use this color as an accent color in artwork, accessories or even books. It adds a great pop of color and brings a fun energy to any space.

Tamsin Mascetti, Tamsin Design Group.

Viva Magenta as described by Pantone is “powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint.”

The color is a cross between warm and cool tones, a brilliant red blended with warm pink. I am not a fan of “statement walls.” My theory is go big or go home. However, the key to using a bold statement color is balance. If you commit to using this or any other dynamic color, it’s best to incorporate complementary or contrasting colors to work with it. Rooms that may benefit from the color could be a library, dining room, sitting or family room. If you simply want to enhance your space with this radiant hue without dominating the room, consider covering a chair in a plush velvet upholstery. Incorporating accessories like art, pillows or flowers is an easy approach to include the color of the year in your home.

Joni Spear, Joni Spear Interior Design.