Luxury is about lifestyle, not price. It’s about an experience, and when it comes to real estate, experience matters. TM
Sotheby’s is one of the world’s most recognized and respected luxury brands, having served discerning auction buyers and sellers since 1744. With that rich heritage in association with the auction house, the Sotheby’s International Realty® brand is a truly global luxury real estate network representing exceptional customers and extraordinary real estate properties worldwide.
Premier Sotheby’s International Realty was founded in 1983 as a firm specializing in the markets in which we live — and that is still who we are today. A family business that has always taken great pride in serving our friends and neighbors, we are now more than 1,400 professionals across 40 offices from the Gulf Coast of Florida to the High Country of North Carolina.
We will never forget who we are: the local brokerage with the global reach. The one with the enduring brand and storied heritage that began in 1744. We market the homes of the best customers in the world: you.
We are the leader throughout the markets we serve, recognized as the real estate company of choice, and committed to setting the ultimate standard within the luxury real estate market.
President & Chief Executive Officer
Our remarkable agents are the best in the business. Passionate. Skilled. Dedicated. Award-winning.
Our success as a company is defined by our people: a network of the industry’s best professionals providing personalized service and local expertise enabling customers to achieve their dreams. Our business model has always been seeking out the best talent in all our markets; we focus on highly experienced associates with track records of success and customer service, and a production level which is always several times higher than industry norms.
Each agent brings a wealth of expertise to the process of working with the seller to properly position and price the home as well as managing all aspects of negotiation and transaction management to ensure the desired outcome. And with a customer service rating of 4.9 out of 5 from Testimonial Tree, you simply could not be in better hands.
We are consistently investing in game-changing technologies that help our agents do what they do even better: selling your home. These latest tools are a competitive necessity and a given as an innovator, yet this will always be a business first and foremost of relationships and trust. Our people are what truly make us special, as their talents are limitless.
For three centuries, the Sotheby’s name has been synonymous with the exceptional. A name that not only represents the most prized possessions in the world, but in fact decides them. Founded in London and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest treasures. With over 84 Sotheby’s locations and 1,115 Sotheby’s International Realty offices, the brand is built for unmatched, white-glove service.
The Tourster was Gordon Buehrig’s favorite Duesenberg. Eight original examples were built in-period; all eight survive, have been restored, and remain well cared for in some of the world’s most prominent private collections. The exclusive builder of the Tourster design was the Derham Body Company of Rosemont, Pennsylvania, the favored coachbuilder of the Philadelphia aristocracy. J-448 has been among the most successful Model Js in modern concours competition, known as “the car to beat” for over a decade. It remains in excellent, show-ready condition throughout, and bears ACD Club Category 1 Certification.
Sold for $3,415,000
Cubism is considered to be Pablo Picasso’s most important contribution to modern art. A symphony in form and composition, Guitare sur une table was painted in 1919, encapsulating the artist’s bold stylistic evolution. The inspiration for a still life in front of an open window was born out of a joyful holiday Picasso spent on the Côte d’Azur with his new wife Olga Khokhlova, where he was situated in an elegant suite overlooking the Mediterranean. Here, Picasso brings together a thoroughly modern dialogue with the lessons of the past.
Sold for $37,092,500
We are committed to serving select markets that are most desirable to our customers. With offices strategically located in Florida and North Carolina, we can provide sellers with an elevated service experience while maximizing exposure to buyers.
Premier Sotheby’s International Realty sales associates are full-time REALTORS® who live in, and actively serve, your local community. With a supportive team behind them, they apply their extensive area knowledge and market-specific experience to create a customized plan to sell your home.
Premier Sotheby’s International Realty
More than 1,400 Over 40
sales professionals and employees locations throughout Florida and North Carolina
Local real estate leaders from Florida to North Carolina
We are committed to serving select markets that are most desirable to our customers.
Each day, discerning consumers seek out Premier Sotheby’s International Realty for the powerful advantages and global reach our time-honored name affords. Our presence as an international brand promotes confidence. From the in-depth strategy of our global advertising program and the universal functionality of our website to our sales associates who speak over 30 languages, we are committed to excellence and prepared for global growth.
When a home is marketed by Premier Sotheby’s International Realty, it is presented to a highly qualified clientele worldwide through exclusive channels and relationships. Our network spans 84 countries and territories, making us a truly global brand.
Our vast network has the strength and reach to bring buyers for your home from all over the world. Premier Sotheby’s International Realty’s relocation department offers an encompassing experience for our trusted customers, whether they are moving across town or around the globe. We have assembled an experienced and highly credentialed team that is ready to assist throughout the process. Ensuring that families relocate in a seamless and timely manner is critical, so we offer most every resource needed to find the ideal home or list the current home. Our concierge support services allow us to introduce our customers to skilled associates immersed within each community. We strive to provide the best-in-class performance and valuable solutions throughout the relocation process, making us the premier choice for a seamless relocation.
Sotheby’s International Realty is the global leader in luxury real estate. Our power lies in the ability to showcase extraordinary properties to targeted, affluent buyers around the world through an expansive international network.
Sotheby’s International Realty®
global sales volume
84
countries & territories
1,115
$143 billion affiliated offices
26,500
sales associates
While Premier Sotheby’s International Realty is proud to be the luxury leader in our local Florida and North Carolina markets, we are also honored to rank among the top 5% of all real estate brokerages nationally — by both RealTrends and RISMedia. In addition to our company awards, our individual agents and teams are recognized year after year by RealTrends as “America’s Best,” an annual report that ranks them among the top 1.5% of the 1.4 million real estate professionals in the United States.
Every residence represented by Premier Sotheby’s International Realty benefits from our comprehensive property exposure strategy. From thorough market research to beautiful photography and exceptional marketing, we provide an elevated experience during each stage of the selling process.
The exclusive listing agreement is signed after the comparative market analysis has been presented and an optimal sale price is determined.
A bespoke marketing plan is created for the property consisting of exclusive opportunities to reach short and long-term exposure goals.
The listing is prepared for sale to potential buyers. This could include making recommendations for enhancing the exterior and interior by staging, cleaning, making repairs and decluttering.
The highest quality professional photography and videography are executed to showcase the listing. All content endures a rigorous editing and quality control process prior to production.
The marketing collateral that you will receive is professionally designed and created custom for the property. This collateral includes brochures, postcards, e-blasts, a dedicated website for your property and a highly targeted digital ad campaign.
7.
The listing goes live through the multiple listing service, PremierSIR. com, SothebysRealty.com and our proprietary listing distribution network to over 100 top sites providing optimal exposure.
Sign Installation 6.
If permissible, our professionals place a For Sale sign on the property. The Premier Sotheby’s International Realty sign conveys the quality of the listing, attracts buyers and enforces the public’s perception of value.
PremierSothebysRealty.com
All marketing and sales updates relating to the property are communicated regularly and guidance is provided to make informed decisions that will lead to a successful sale.
Marketing your property is our priority; it deserves nothing less than the best. With an in-house team of 30 marketing specialists, Premier Sotheby’s International Realty provides a comprehensive suite of print, digital, social media, copywriting and public relations services tailored to promote each unique property to a targeted audience of qualified buyers.
Designed to promote your property utilizing professional photography
A customized marketing piece to share via email and on social media
A comprehensive accounting of all marketing activity generated for your property
An immediate announcement that your property is on the market
Our brilliant photography shows the best views of your home
Single Property Websites
A unique web address dedicated to your property
A custom-designed digital announcement of your property shared across all of our platforms
Your property is featured in local print publications
An analysis of the local market, including sales activity and statistics on other properties
Associate Websites
Your property featured on the sales associate’s website
Exceptional marketing is built around brilliant photography and video. Research shows that homebuyers ranked photography as the most important feature on a real estate website. As such, we carefully curate professional, high-quality imagery designed to attract prospective buyers.
Premier Sotheby’s International Realty takes great pride in producing premium print marketing pieces that showcase our best-in-class photography. Beautiful brochures are produced for each of our properties. In addition, we create custom print marketing collateral such as property books and direct mail announcements featuring images of our finest properties.
Premier Sotheby’s International Realty hand selects the best print and digital publications in our regions. We target publications that focus on real estate and luxury lifestyles. From brand advertising to showcasing our listings and open houses, our well-established regional media partnerships allow for the most exposure across print and online platforms.
Our bespoke marketing campaigns showcase our unique properties as well as the elevated level of service for which we are known. With a focus on brilliant photography, design and copywriting, our in-house creative team crafts customized print, digital and social media assets for targeted audiences — locally, nationally and globally — to achieve maximum exposure.
Our flagship periodical, RESIDE, is the annual company magazine produced for each region. Capturing our exquisite property collections in Florida and North Carolina, four distinctive publications include local lifestyle content unique to each market. RESIDE also gives readers a glimpse inside extraordinary homes from Sotheby’s International Realty affiliates around the world and exclusive news from Sotheby’s auction house.
137,500
Print copies are distributed annually through multiple channels, including respected national newspapers and regional news publications in the markets we serve. Our Every Door Direct Mail (EDDM) campaigns target local buyers while the digital versions of RESIDE reach a global audience.
With innovative solutions for today’s digital landscape, Premier Sotheby’s International Realty reaches consumers via social media, industry-leading mobile applications, high definition and 4K video, targeted email and a stateof-the-art virtual reality platform. Listing Alerts
Sotheby’s International Realty®
site visits annually
48 million page visits annually
404 million
57%
visits from outside the U.S.
The Sotheby’s International Realty brand has set the industry standard for innovation and engaging content. Our dominant digital footprint and strategic partnerships ensure that your property is seen by the widest and most relevant audience of prospective buyers. Your home will experience immediate syndication through an unrivaled network of prominent real estate websites.
Sotheby’s International Realty® properties are viewed an astounding 200 million times across all of our partner sites annually.
Our network members have exclusive complimentary exposure opportunities for the properties they represent. By submitting high-quality property images and video on the property promotion portal of Access.SIR.com, agents can get their properties considered for high-profile placements on platforms such as SothebysRealty.com, editorial features with major media partners, YouTube, Sothebys.com, and more.
We harness the power of social media to connect your home with the savviest online viewers. Your property is displayed on a global stage across multiple platforms, including Facebook, Instagram and Twitter, as well as the Sotheby’s International Realty YouTube channel, which is ranked the No. 1 real estate channel worldwide. We also combine social media and original content to produce the Extraordinary Living blog, which explores design, market research and luxury lifestyle news — all of which drive traffic to, and generate interest in, your property.
The Sotheby’s International Realty brand’s YouTube channel reached an unprecedented milestone; we became the first, and only, real estate company channel to have more than 400,000 subscribers.
Check out some of our most exclusive open houses taking place this weekend.
The in-house creative team produces a variety of weekly and monthly e-newsletters that showcase our listings, new development projects, real estate news, luxury lifestyle stories and local area guides. Featuring all original content, each newsletter is sent to a targeted list of prospective buyers, in order to engage and present our exclusive listings such as yours.
We provide current and historical data from our local MLS and produce detailed, highly visual and easy-to-interpret reports that demonstrate market trends. Our in-depth market analysis ensures that customers have the best information to make informed decisions. Once a property has been listed, our digital platform tracks all marketing activities (print ads, mailers, digital ads and social media) to maximize impact.
Your home has a unique story to tell, and Premier Sotheby’s International Realty offers the opportunity for customers to share this narrative through the media. Our experienced public relations and communications team leverages strategic media relationships for local, national and international exposure of our most significant properties. Notable listings take center stage in an array of revered publications, capturing a wide audience.
As the industry leader in the markets we serve, Premier Sotheby’s International Realty is the voice of luxury real estate. Our public relations team fosters relationships with top media outlets which generate awareness of our brand’s unrivaled ability to drive the conversation. Share of Voice combines the company’s public relations and social media presence in the markets we serve and includes all company press, associate or listing mentions in editorial and social media posts and their reach online.
28%
Coldwell Banker
Berkshire Hathaway HomeServices
Compass
Douglas Elliman
Engel & Völkers
Keller Williams Realty
Knight Frank
Christie’s International Real Estate
Leading RE
64%
Premier Sotheby’s International Realty accounted for 64% share of total voice amongst all local competitors in the markets we serve.***
***Source: Meltwater
The value of your home is maximized the moment our iconic blue sign is displayed. Our professional sales associates are your access to the most recognized and time-honored real estate brand in the world.
Only one network delivers a signature standard of service designed to elevate your property as one of its own. We look forward to being your trusted, personal advisor on this journey.
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