essentially thismoment enables powerful, real-time engagement experiences by combining both content and conver-
S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
HIGHLIGHTS
the Sotheby’s International Realty youtube brand channel employs a distribution engagement channel, called thismoment, designed to provide “engagement to everyone, everywhere, easily” and helps create massive viral appeal and exposure.
Delivering viral appeal, exposure & MeasureMent
NEWS & INFORMATION FOR SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COM
NG
UCI D O R T IN
Journey into the exceptional
youtube.com/sothebysrealty THE NEW SOTHEBY ’S INTERNATIONAL REALTY® YOUTUBE BRAND CHANNEL
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Our goal in creating the new Sotheby’s International Realty YouTube channel is about offering you a unique video environment to feature the homes you represent and to assist your clients as they search for the extraordinary. Our YouTube channel houses what we like to think of as the new standard in property video…opening doors to the most magnificent homes available anywhere and at any price.
• THE NUMBER ONE ONLINE VIDEO SITE • LEVERAGING 3 BILLION VIEWS PER DAY • YOUTUBE RECEIVES 48 HOURS OF VIDEO UPLOADS PER MINUTE • 2ND LARGEST SEARCH ENGINE • 3RD LARGEST WEBSITE IN THE WORLD.
Naturally, YouTube provides an exceptional platform for our brand to place video content. YOUTUBE.COM/SOTHEBYSREALTY
NEWS & INFORMATION
FOR
SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COM
REACHING REAL ESTATE INTENDERS To drive exposure and awareness of our brand’s new video channel, we have executed a rich and targeted media plan throughout the YouTube website utilizing standard banner ads and instream video units and targeting key demographics defined as: • Real Estate Intenders • Luxury Goods Consumers • Cultural Sophisticates • Culinary Aficionados • Home & Garden Enthusiasts
A DESTINATION TO SHOWCASE YOUR LOCAL VIDEOS
Bernardsville, NJ - $14,800,000 USD. The Historic Stevens Estate. Clear vision and imagination. Scrupulous attention to detail. Infinite passion and patience.
Spotlight Videos
Property Videos
VIDEO POSTING OPTIONS Video posting is executed in a variety of ways. 1. You can send us your locally produced videos and we will post them to our YouTube channel free of charge once we review for quality control. OR 2. You can use our new turnkey production service.
Destination Videos
Brand Videos
Extraordinary Spaces
Our new YouTube channel has one goal in mind – to get the homes you represent exposed and sold. Listings of varied price ranges and locations of diverse lifestyles along with the outstanding markets you live, work and play are all center stage on our new YouTube channel. Another appealing aspect of this new tool is its ability to distribute new video postings and content instantaneously to many social media outlets such Facebook and Twitter as well as to mobile devices and more, which means the exposure via this channel is immediate to prompt direct action with interested buyers.
NEWS & INFORMATION
FOR
SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COM
INTRODUCING V&L CREATIVE
video production service
To support video production needs for the listings you represent, Sotheby’s International Realty® has commissioned V&L Creative to act as a turnkey service provider. Three packages have been developed at varying price points to meet the local needs of our network members. PACKAGE 1-----------------------------------$4000 Development of 4.5 minute video and includes: video photography, personal presentation, development of video script, voiceover recording, music track selection/licensing and one round of editing.
PACKAGE 2-----------------------------------$3100 Development of finished product via client supplied/recorded video and includes: green screen presentation/hosting of Mark Thomas, development of video script, voiceover recording, music track selection/licensing and one round of editing.
PACKAGE 1-----------------------------------$1700 Development of 4.5 minute video from client supplied/recorded and includes: development of video script, voiceover recording and music track selection/licensing. No editing.
ANCILLARY SERVICES Other services offered through V&L Creative include: more comprehensive property shoot, staging, special effects, graphics, etc. Pricing varies by needs.
Note: prices above do not include travel/travel time and additional rounds of edits.
LOOKING FOR SOMETHING MORE CUSTOMIZED? V&L Creative can assist in countless ways to make your listing videos memorable ones. For more details visit: www.vandlcreative.com or dial +1 201.707.0543
NEWS & INFORMATION
FOR
SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 10, 2011 / MEMBERS.SOTHEBYSREALTY.COM
“living in...Dubai”
NOW FEATURED ON BBC.COM CHECK IT OUT…Dubai joins New Orleans, Paris, Miami, London and New York on the BBC’s list of the best places to live in. “Love it or hate it, Dubai is the embodiment of the phrase “if you build it, they will come”. This city-state in the United Arab Emirates has evolved from a small town, supported by pearl diving and trade, to a shining uber-metropolis filled with towers and manmade landscapes in mere decades. Living here means abiding by the rules of a non-Western culture, and the financial crisis means there are fewer opportunities than before, but a sunny life in Dubai is as popular a draw for ex-pats as ever… Click here to read the full story. http://www.bbc.co.uk/
cascading platform
MORE LOCAL WEBSITES LAUNCH ON THE Welcome to the newest websites that are now live on our Cascading Platform. There are dozens of others that are actively being built and we will continue to update you as they get introduced. For now, let’s tip our hat to the following members of our network and their new websites: Towne & Country Properties Sotheby’s International Realty: http://www.towneandcountryinc.com/eng William Pitt/Julia B. Fee/Litchfield Hills Sotheby’s International Realty sites: http://www.williampitt.com/eng http://www.juliabfee.com/eng http://www.litchfieldhillssir.com/eng Alliance Sotheby’s International Realty site: http://www.alliancesothebysrealty.com/eng Terrace Sotheby’s International Realty site: http://www.foresthillsrealestate.com/
Introducing the �ew Sotheby’s International Realty
NEWS & INFORMATION
FOR
SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COM
RESIDE
®
MAGAZINE ► Exclusive Regional Content ► New Lower Rates ► Customized Local Reach
The new RESIDE® magazine combines the best components of our complete magazine offering to present one powerful and localized publication. Readers will have the same great editorial experience while your listings will benefit from a more targeted and more efficient listing exposure tool.
The New Program
Defined Distribution
The new RESIDE® magazine will be separated into REGIONAL editions, allowing YOU to customize YOUR reach. In addition, all listings from each regional edition will be incorporated into one MASTER EDITION which will be poly-bagged with an issue of Sotheby’s At Auction, extending your listing’s exposure to the high profile clientele of the Sotheby’s Auction house. The new program will commence in Q1 of 2012 and will launch with a series of editions; Northeast, California, Mountain Living, Europe, Asia. You can chose to place advertisements in the Master Edition only, if a specific region does not reach your desired target market.
Inside the New RESIDE® Editions will contain up to 10 pages of rich editorial focused on lifestyle and real estate. Each edition will have a 2 page editorial focused on that specific region. Each edition will feature an exclusive Gallery of listings represented by the Sotheby’s International Realty network.
Regional Editions will be distributed through media channels such as The Wall Street Journal inserts, as well as through advertiser distribution.* Additional local distribution channels will also be evaluated for each edition. Each Master Edition will be poly-bagged with an upcoming issue of Sotheby’s At Auction. All editions including the Master Edition will be published as a digital magazine viewable on pc and portable devices.
Upcoming Editions Do you have an idea for another regional edition? Let us know your thoughts and we will evaluate it based on the needs of the other affiliates within your region.
Pricing** Pricing is for each regional edition which includes MASTER edition OR space in Master Edition only. Full Page: $1196
1/2 Page: $598
For space reservations or to request an edition covering your region contact reside@sothebysrealty.com
+1.727.741.4141
*Europe and Asia Editions have different distribution channels outside the Wall Street Journal which are tailored to the needs of those local markets. **Pricing for United States editions. Pricing for editions outside the U.S. may vary due to differentiating distribution.
1/4 Page: $299
NEWS & INFORMATION
FOR
SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COM
BONUS EXPOSURE THROUGH THE WALL STREET JOURNAL gh w throu o n g n i n Run er f Decemb o d n e e th
digital network...
The Sotheby’s International Realty® brand will receive 250,000 added value banner impressions throughout The Wall Street Journal Digital Network providing even more exposure for our integrated digital campaign.
The Wall Street Journal digital network is the online point of access for the business elite around the world providing exclusive content and investment tools to the highest quality audience in the business world.. These added banner impressions will bring our projected total global exposure with the WSJDN in 2011 to over 33.5 million impressions. CMick here to view an online example of this added value exposure!
NEWS & INFORMATION
FOR
SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COM
Sotheby’s International Realty®
2012 First Quarter
Cooperative Advertising Schedule
Please see our preliminary 2012 First Quarter Cooperative Advertising Schedule, to accompany you on your upcoming listing presentations. Please look for our full 2012 Cooperative Advertising Schedule, including the 2012 rates, later this year. * Please note that this information is subject to change
PUBLICATION
ISSUE DATE
DEADLINE
Sotheby’s At Auction
January/February 2012
Thursday, December 1, 2011
Sotheby’s At Auction
March/April 2012
Thursday, January 5, 2012
Bloomberg Markets - NEW
March 2012
Monday, January 9, 2012
Country Life
Wednesday, February 8, 2012
Wednesday, January 11, 2012
Country Life
Wednesday, March 7, 2012
Wednesday, February 1, 2012
Country Life
Wednesday, April 11, 2012
Wednesday, March 14, 2012
Financial Times
Saturday, February 11, 2012
Wednesday, January 18, 2012
Financial Times
Saturday, March 17, 2012
Wednesday, February 22, 2012
Financial Times
Saturday, April 28, 2012
Wednesday, April 4, 2012
International Herald Tribune
Friday, March 2, 2012
Wednesday, February 15, 2012
International Herald Tribune
Friday, April 13, 2012
Wednesday, March 28, 2012
IHT Wrap - New York Couture Show
Saturday, February 18, 2012
Thursday, January 12, 2012
Luxury Properties Magazine
March/April 2012
Wednesday, December 28, 2011
New York Times Home Section
Thursday, February 16, 2012
Wednesday, February 1, 1012
New York Times Home Section
Thursday, March 15, 2012
Wednesday, February 29, 2012
New York Times Home Section
Thursday, April 12, 2012
Wednesday, March 28, 2012
Robb Report Collection
February 2012
Tuesday, November 29, 2011
Robb Report Collection
April 2012
Thursday, January 26, 2012
Robb Report Exceptional Properties
March/April 2012
Tuesday, January 3, 2012
Wall Street Journal
Friday, February 10, 2012
Monday, January 23, 2012
Wall Street Journal
Friday, March 9, 2012
Monday, February 20, 2012
Wall Street Journal
Friday, April 20, 2012
Monday, April 2, 2012
For space reservations contact Phil Kaminowitz at Sky Advertising | phil@skyad.com | +1 212.677.2500
NEWS & INFORMATION
FOR
SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COM
COOPERATIVE ADVERTISING PROGRAM Deadlines Approaching
INTERNATIONAL HERALD TRIBUNE WRAP – DUBAI FILM FESTIVAL ONLY 2 SPOTS LEFT! The Dubai International Film Festival (DIFF) is the leading film festival in the Middle East, Asia and Africa serving as an influential platform for Arab film makers and international talent. Wraps are placed around thousands of copies of the International Herald Tribune and distributed Provence-Alpes-Cote D’Azur, France Price Upon Request
Paradise Island, Bahamas $8,900,000 USD
New York, New York, USA $25,000,000 USD
Whitefish, Montana, USA $4,400,000 USD
A
s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.
at luxury hotels surrounding the event and on site.
Issue Date: December 2 Cost Per Listing: $475* DEADLINE EXTENDED: December 11
sothebysrealty.com
SOTHEBY’S AT AUCTION FIRST ISSUE OF 2012 A luxurious magazine that showcases the highlights from every Sotheby’s sale worldwide, Sotheby’s at Auction is sent gratis to the very top tier of Sotheby’s auction clients. The publication is highly visual, with photos and descriptions of the rarest works of art and most coveted precious objects on the market today.
Issue Date: January/ February Cost Per Listing: $1250* Deadline: November 14 (*This Monday*)
For Space Reservations contact Phil Kaminowitz at Sky Advertising +1 212.677.2500 or Phil@skyad.com *Rates in USD. Affiliates outside the U.S. not contributing to the GMF are subject to a higher, non-subsidized rate.